Age of Persuasion | Season 01 | Jun 14, 2008 | 27:27

"Persuasion in the Niches"

Terry O’Reilly explains how the days of “one size fits all” brands are vanishing. He’ll trace this trend to the growth of “specialty” media; Gay/Lesbian/Bi radio stations, for instance, provide a platform for a new generation of “niche” marketers.

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