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    Q | Feb 28, 2013

    Giorgi Gogia, from Human Rights Watch, on how a novel about a friendship between two Azerbaijani men and their Armenian neighbours made the author a target in his own country. Legendary Canadian comedian Martin Short on his life, career and unique role promoting Canadian talent. Writer Peter Frase on defending rude service.

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    The Current | Feb 28, 2013

    Head to YouTube and you can watch dozens of scenarios to a problem with older or elderly drivers. Statistically,drivers aged 80-plus almost have the accident rate of the most dangerous driving demographic ... the under 24s. And in Sudbury they are the target of a police tip-line urging other drivers to call in to report any seemingly erratic or dangerous elderly driver. Simple public safety in action? Or age discrimination?

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    The Debaters | Mar 2, 2013

    Alan Park and Ali Hassan debate whether Canada needs jet fighters.

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    Mainstreet NS | Mar 1, 2013

    A team led by our oceans guy, Boris Worm, has found that about 100 million sharks die every year, and the biggest preventable culprit is fishing. He explains the significance of his finding.

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    And the Winner Is | Feb 26, 2013

    As a boy in pre-war Austria, Georg Tintner played the piano, sang with the Vienna Boys Choir, and composed his own music. By the time World War Two broke out, he was also a conductor. But Georg Tintner was a conductor with Jewish roots. And so, after the Anschluss in 1938, he was fired. By 1942, Mr. Tintner made his way to New Zealand, and for the better part of the next forty-five years of his life, he served as a conductor across New Zealand, Australia and South Africa. But in 1987, he moved to Halifax, where he would leave his mark as the conductor of Symphony Nova Scotia. He died in Halifax on October 2, 1999.

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    Tapestry | Feb 22, 2013

    We take a look at how doubt and skepticism can be essential ingredients to faith. Mary meets Rabbi Rami Shapiro - a rabbi who says he isn't religious, but rather a curious, holy rascal. She also talks to Michael Shermer, the founder of Skeptic Magazine. He's held his own against Deepak Chopra in a go round on consciousness and quantum physics.

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Age of Persuasion - Persuasion in the Niches - Season 1Jun 14, 2008 | 27:27Age of Persuasion Persuasion in the Niches - Season 1 Audio
Age of Persuasion Persuasion in the Niches - Season 1 Jun 14, 2008 | 27:27Terry O’Reilly explains how the days of “one size fits all” brands are vanishing. He’ll trace this trend to the growth of “specialty” media; Gay/Lesbian/Bi radio stations, for instance, provide a platform for a new generation of “niche” marketers.
Age of Persuasion - Advertising as the New Sugar Daddy - Season 1Jun 7, 2008 | 27:27Age of Persuasion Advertising as the New Sugar Daddy - Season 1 Audio
Age of Persuasion Advertising as the New Sugar Daddy - Season 1 Jun 7, 2008 | 27:27Terry O’Reilly explains how Advertisers became the “sugar daddies” of the 21st Century- and traces “sponsorship” back through the centuries.
Age of Persuasion - "Selling War" - Season 1May 24, 2008 | 27:27Age of Persuasion "Selling War" - Season 1 Audio
Age of Persuasion "Selling War" - Season 1 May 24, 2008 | 27:27Terry examines the complex, changing, relationship between persuasion and war.
Age of Persuasion - The Myth of Mass Marketing - Season 1May 17, 2008 | 27:26Age of Persuasion The Myth of Mass Marketing - Season 1 Audio
Age of Persuasion The Myth of Mass Marketing - Season 1 May 17, 2008 | 27:26Terry O'Reilly examines the power of the sort of one-on-one selling that turned the “Fuller Brush” company from a $75 investment to a multi-million dollar empire, and he’ll show creative ways advertisers find to relate to a “mass” audience, one person at a time.
Age of Persuasion - "Emotion" - Season 1May 10, 2008 | 27:26Age of Persuasion "Emotion" - Season 1 Audio
Age of Persuasion "Emotion" - Season 1 May 10, 2008 | 27:26Terry O’Reilly explains why so few advertisers use “facts” to build their brand, and why the best way to win a consumer’s business is through the heart.
Age of Persuasion - "In Defence of Advertising" - Season 1Apr 26, 2008 | 27:27Age of Persuasion "In Defence of Advertising" - Season 1 Audio
Age of Persuasion "In Defence of Advertising" - Season 1 Apr 26, 2008 | 27:27After thirty years of hearing "I hate advertising", Terry O'Reilly springs to the defence of his industry. Will he argue that all advertising is great? No. But he will make a case that maybe, just maybe, it doesn't suck as much as some people like to think.
Age of Persuasion - "The Strategy of Persuasion" - Season 1Apr 19, 2008 | 27:26Age of Persuasion "The Strategy of Persuasion" - Season 1 Audio
Age of Persuasion "The Strategy of Persuasion" - Season 1 Apr 19, 2008 | 27:26Terry O’Reilly examines one of the most vital- and least understood- facets of the world’s $600 billion marketing industry: Strategy.
Age of Persuasion - Crowd Control - Season 1Apr 12, 2008 | 27:27Age of Persuasion Crowd Control - Season 1 Audio
Age of Persuasion Crowd Control - Season 1 Apr 12, 2008 | 27:27Terry O’Reilly explores the evolving relationship between marketers and audiences, and how modern media have made audiences the product, and advertisers the buyer.
Age of Persuasion - "Advertisers as Censors" - Season 1Mar 29, 2008 | 27:27Age of Persuasion "Advertisers as Censors" - Season 1 Audio
Age of Persuasion "Advertisers as Censors" - Season 1 Mar 29, 2008 | 27:27Terry O'Reilly reviews the long relationship between sponsorship and censorship.
Age of Persuasion - "Royal Jelly" - Season 1Mar 22, 2008 | 27:26Age of Persuasion "Royal Jelly" - Season 1 Audio
Age of Persuasion "Royal Jelly" - Season 1 Mar 22, 2008 | 27:26In the Age of Persuasion, as in all things, some are more equal than others. This week, Terry O'Reilly looks at a handful of gifted individuals- and singular ad agencies- who have done more than change advertising- they've changed popular culture. They are the savants, the gifted, the elect- those with 'royal jelly'. And they cause a $600 billion industry to un-learn everything it had learned about the craft of persuasion.
Age of Persuasion - "The Trouble with Big" - Season 1Mar 15, 2008 | 27:26Age of Persuasion "The Trouble with Big" - Season 1 Audio
Age of Persuasion "The Trouble with Big" - Season 1 Mar 15, 2008 | 27:26In our grandparent's time, "big" was a good thing. "Biggest" was what every brand wanted to be when it grew up; the biggest corporations were benevolent captains of industry. Today, "big" is a curse. The biggest brands become the targets of critical books and documentaries, anti-globalization protests and YouTube ridicule. This week, Terry O'Reilly examines the growing hostility directed at the world's top brands, and how some are finding ingenious ways to be both big and lovable.
Age of Persuasion - Old Media, New Media, Borrowed Media, Blue MediaJan 26, 2008 | 27:33Age of Persuasion Old Media, New Media, Borrowed Media, Blue Media Audio
Age of Persuasion Old Media, New Media, Borrowed Media, Blue Media Jan 26, 2008 | 27:33Season 1: Terry O'Reilly tracks a seismic shift in the marketing world: the fall of Television as the "flagship" ad medium, and the rise of a radical new trend: marketing through ideas.
Age of Persuasion - "The Sport of Persuasion" - Season 1Jan 19, 2008 | 27:29Age of Persuasion "The Sport of Persuasion" - Season 1 Audio
Age of Persuasion "The Sport of Persuasion" - Season 1 Jan 19, 2008 | 27:29This week, Terry O'Reilly explains how Pyle changed sports forever, and why marketers so eagerly assume the expense, and the risk, of putting their product in the hands of a star athlete. Then, he'll give you a peek at the marketing playbook, and show you what distinguishes a 'star' from a 'superstar'.
Age of Persuasion - "Never a Queensbury Marques Around When You Need One"Jan 12, 2008 | 27:29Age of Persuasion "Never a Queensbury Marques Around When You Need One" Audio
Age of Persuasion "Never a Queensbury Marques Around When You Need One" Jan 12, 2008 | 27:29Season 1: Terry explores the long history of "attack ads" and political dirty tricks, and shows how changing media have changed the nature of election campaigns, from a discussion of issues to an assessment of personalities.
Age of Persuasion - "Reviving the Brand" - Season 1Apr 14, 2007 | 27:26Age of Persuasion "Reviving the Brand" - Season 1 Audio
Age of Persuasion "Reviving the Brand" - Season 1 Apr 14, 2007 | 27:26Terry O’Reilly explores ways marketers breathe new life into dying brands. He’ll show you how brands have hiked sales not by changing their product, but by changing the ‘idea’ of their product.

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