Now Playing on CBC Radio Help Refresh

CBC Radio One

Listen Live Ottawa change

CBC Radio 2

Listen Live Eastern change

CBC Radio 3

Listen Live Radio 3
Age of Persuasion - Persuasion in the Niches - Season 1Jun 14, 2008 | 27:27Age of Persuasion Persuasion in the Niches - Season 1 Audio
Age of Persuasion Persuasion in the Niches - Season 1 Jun 14, 2008 | 27:27Terry O’Reilly explains how the days of “one size fits all” brands are vanishing. He’ll trace this trend to the growth of “specialty” media; Gay/Lesbian/Bi radio stations, for instance, provide a platform for a new generation of “niche” marketers.
Age of Persuasion - Advertising as the New Sugar Daddy - Season 1Jun 7, 2008 | 27:27Age of Persuasion Advertising as the New Sugar Daddy - Season 1 Audio
Age of Persuasion Advertising as the New Sugar Daddy - Season 1 Jun 7, 2008 | 27:27Terry O’Reilly explains how Advertisers became the “sugar daddies” of the 21st Century- and traces “sponsorship” back through the centuries.

1 of 1