Age of Persuasion | May 26, 2012 | 27:31

"The Persuasive Power of Storytelling"

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Age of Persuasion - "Leaving Your Mark" (February 2007 Encore)Jun 23, 2012 | 29:31Age of Persuasion "Leaving Your Mark" (February 2007 Encore) Audio
Age of Persuasion "Leaving Your Mark" (February 2007 Encore) Jun 23, 2012 | 29:31(Originally aired February 15, 2007) The Prime Minister has one. So do Microsoft, the CBC, and the Pope. They've all got a form of logo: a visual symbol, trademark or emblem that distinguishes who they are. Join Terry as he tells the stories behind some of the great logos and trademarks, and shows how today's brand innovators are "translating" them into sound and even attitude.
Age of Persuasion - "Reviving the Brand" (March 2008)Jun 20, 2012 | 27:26Age of Persuasion "Reviving the Brand" (March 2008) Audio
Age of Persuasion "Reviving the Brand" (March 2008) Jun 20, 2012 | 27:26Terry O’Reilly explores ways marketers breathe new life into dying brands. He’ll show you how brands have hiked sales not by changing their product, but by changing the ‘idea’ of their product.
Age of Persuasion - "A Sense of Persuasion" (September 2008 Encore)Jun 9, 2012 | 27:26Age of Persuasion "A Sense of Persuasion" (September 2008 Encore) Audio
Age of Persuasion "A Sense of Persuasion" (September 2008 Encore) Jun 9, 2012 | 27:26Top brands are discovering that the best way into your imagination may be through all five of your senses. Join Terry O'Reilly this week on The Age of Persuasion as he explores the new trend of 'celebrity' fragrances,' examines the century-old connection between music and colours, explains why Kellogg's hires a team to refine the "crunch" of its cereals, and shows how three drops of vanilla can help sell a quarter-million-dollar home.
Age of Persuasion - "Do This or Die" (June 2007 Encore)Jun 2, 2012 | 27:27Age of Persuasion "Do This or Die" (June 2007 Encore) Audio
Age of Persuasion "Do This or Die" (June 2007 Encore) Jun 2, 2012 | 27:27A generation ago, one of the greats of the Ad business, Bob Levenson, wrote perhaps the most remarkable - and least-celebrated - ads in history. Titled "Do This Or Die", it was both a manifesto and a warning to the Ad Industry. It was a plea for candour and intelligence among advertisers, and for authentic dialogue with consumers. This week on The Age of Persuasion, Terry O'Reilly explains why today's advertisers ignore this plea at their peril.
Age of Persuasion - "The Persuasive Power of Storytelling"May 26, 2012 | 27:31Age of Persuasion "The Persuasive Power of Storytelling" Audio
Age of Persuasion "The Persuasive Power of Storytelling" May 26, 2012 | 27:31
Age of Persuasion - "Advertisers as Censors" (March 2008 Encore)May 19, 2012 | 27:31Age of Persuasion "Advertisers as Censors" (March 2008 Encore) Audio
Age of Persuasion "Advertisers as Censors" (March 2008 Encore) May 19, 2012 | 27:31According to author C. Edwin Baker, "Advertisers, not governments, are the primary censors of media content... today." Terry O'Reilly respectfully disagrees - and this week he'll explain why. He'll review the long relationship between sponsorship and censorship - from early Radio, to Hitchcock's Psycho, through the more recent woes of radio jock Don Imus. Do advertisers really decide what you should see, hear, or think? And if they don't - who does?
Age of Persuasion - "Royal Jelly" (March 2008 Encore)May 12, 2012 | 27:26Age of Persuasion "Royal Jelly" (March 2008 Encore) Audio
Age of Persuasion "Royal Jelly" (March 2008 Encore) May 12, 2012 | 27:26In the Age of Persuasion, as in all things, some are more equal than others. This week, Terry O'Reilly looks at a handful of gifted individuals- and singular ad agencies- who have done more than change advertising- they've changed popular culture. They are the savants, the gifted, the elect- those with 'royal jelly'. And they cause a $600 billion industry to un-learn everything it had learned about the craft of persuasion.
Age of Persuasion - "Branding the News" (February 2008 Encore)May 5, 2012 | 27:26Age of Persuasion "Branding the News" (February 2008 Encore) Audio
Age of Persuasion "Branding the News" (February 2008 Encore) May 5, 2012 | 27:26Season 2: News is big business. This week, Terry O'Reilly traces the origins of today's news packaging. Here's a headline you'll never, ever see in your daily paper: "Nothing Happened". Terry O'Reilly describes the ugly circle that drives modern newsgathering: how reporting takes money, how the need from money means attracting advertisers, how pleasing advertisers requires a vast audience, and how the need for a vast audience affects news content, and the way it's presented. He explores the cult of personality that drives TV newscasts, and traces the history of news gathering to a handful of distance runners in ancient Greece.
Age of Persuasion - "Crowd Control" (April 2008 Encore)Apr 28, 2012 | 27:27Age of Persuasion "Crowd Control" (April 2008 Encore) Audio
Age of Persuasion "Crowd Control" (April 2008 Encore) Apr 28, 2012 | 27:27Terry O’Reilly explores the evolving relationship between marketers and audiences, and how modern media have made audiences the product, and advertisers the buyer.
Age of Persuasion - "Embracing New Media" (June 2009 Encore)Apr 21, 2012 | 26:59Age of Persuasion "Embracing New Media" (June 2009 Encore) Audio
Age of Persuasion "Embracing New Media" (June 2009 Encore) Apr 21, 2012 | 26:59As Terry O’Reilly observes, the creation of each new medium brings with it a learning curve, as its strengths are discovered, and its ‘language’ invented.
Age of Persuasion - Ask Terry (June 2009 Encore)Apr 14, 2012 | 26:59Age of Persuasion Ask Terry (June 2009 Encore) Audio
Age of Persuasion Ask Terry (June 2009 Encore) Apr 14, 2012 | 26:59This week, Terry O’Reilly dedicates an entire show to answering your questions about advertising and marketing.
Age of Persuasion - "Urban Legends" (June 2009 Encore)Apr 7, 2012 | 26:59Age of Persuasion "Urban Legends" (June 2009 Encore) Audio
Age of Persuasion "Urban Legends" (June 2009 Encore) Apr 7, 2012 | 26:59Join Terry O’Reilly around the campfire as he explores Urban Legends surrounding advertising. He’ll debunk a few of the howlers, and tell stories of a few that are true.
Age of Persuasion - "Museum of Persuasion" (June 2009 Encore)Mar 31, 2012 | 26:59Age of Persuasion "Museum of Persuasion" (June 2009 Encore) Audio
Age of Persuasion "Museum of Persuasion" (June 2009 Encore) Mar 31, 2012 | 26:59Anyone remember subtlety in advertising? Or longform ads with irresistible prose? Or the quaint, old-fashioned jingles that were once the mainstay of national advertising. Terry O’Reilly has collected them in a magnificent new Museum of Persuasion. And he’s just itchin’ to take you on a tour. He’ll offer a nostalgic look at ways advertising has reached people in the past, and show how it points to where the craft of persuasion is headed.
Age of Persuasion - "Entertainment or Nothing" (May 2009 Encore)Mar 24, 2012 | 26:59Age of Persuasion "Entertainment or Nothing" (May 2009 Encore) Audio
Age of Persuasion "Entertainment or Nothing" (May 2009 Encore) Mar 24, 2012 | 26:59Terry O’Reilly explains how all kinds of modern messages are being wrapped in entertainment, or are tied to engaging ideas.
Age of Persuasion - "The Real Deal: Authenticity" (August 2009 Encore)Mar 17, 2012 | 27:00Age of Persuasion "The Real Deal: Authenticity" (August 2009 Encore) Audio
Age of Persuasion "The Real Deal: Authenticity" (August 2009 Encore) Mar 17, 2012 | 27:00The secret to Tiger Woods’ success as a golfer is that he can make a golf ball soar, spin, curve- heck, he can make it deal cards if he wants to. But what’s the secret to Tiger Woods as a brand? It’s authenticity. This week Terry O’Reilly explains the importance of a brand living up to its promise- of actually being everything it says it is.

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