Age of Persuasion | Jun 11, 2011 | 26:05

Terry's Book Club (Season 5)

This week, the Age of Persuasion invites you to our Book Club. I'll be telling stories from my favourite advertising books, and I'll examine the incredible lessons within their pages that have served me well over my entire career. By the way, a few of those books aren't even about advertising. In fact, one is a book about science, and another is about theatre actors.

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Age of Persuasion - "Leaving Your Mark" (February 2007 Encore)Jun 23, 2012 | 29:31Age of Persuasion "Leaving Your Mark" (February 2007 Encore) Audio
Age of Persuasion "Leaving Your Mark" (February 2007 Encore) Jun 23, 2012 | 29:31(Originally aired February 15, 2007) The Prime Minister has one. So do Microsoft, the CBC, and the Pope. They've all got a form of logo: a visual symbol, trademark or emblem that distinguishes who they are. Join Terry as he tells the stories behind some of the great logos and trademarks, and shows how today's brand innovators are "translating" them into sound and even attitude.
Age of Persuasion - "Repetition Repetition Repetition" (March 2009 Encore)Feb 11, 2012 | 27:00Age of Persuasion "Repetition Repetition Repetition" (March 2009 Encore) Audio
Age of Persuasion "Repetition Repetition Repetition" (March 2009 Encore) Feb 11, 2012 | 27:00This week, Terry O’Reilly examines the role ‘frequency’ plays in ad messages.
Age of Persuasion - "Green Marketing" (January 2011 Encore)Aug 2, 2011 | 26:35Age of Persuasion "Green Marketing" (January 2011 Encore) Audio
Age of Persuasion "Green Marketing" (January 2011 Encore) Aug 2, 2011 | 26:35Terry O'Reilly looks back at how the green movement started, how it's evolved and what it all means to everyday consumers.
Age of Persuasion - "A Sense of Persuasion" (September 2008 Encore)Jun 9, 2012 | 27:26Age of Persuasion "A Sense of Persuasion" (September 2008 Encore) Audio
Age of Persuasion "A Sense of Persuasion" (September 2008 Encore) Jun 9, 2012 | 27:26Top brands are discovering that the best way into your imagination may be through all five of your senses. Join Terry O'Reilly this week on The Age of Persuasion as he explores the new trend of 'celebrity' fragrances,' examines the century-old connection between music and colours, explains why Kellogg's hires a team to refine the "crunch" of its cereals, and shows how three drops of vanilla can help sell a quarter-million-dollar home.
Age of Persuasion - "The Sound of Persuasion"May 21, 2011 | 26:19Age of Persuasion "The Sound of Persuasion" Audio
Age of Persuasion "The Sound of Persuasion" May 21, 2011 | 26:19Advertising has used sound to sell for decades. But sound can be used for more than painting pictures on radio - sound can be carefully created to persuade. The stories behind those sounds are fascinating - from the earliest recorded sound in history, to the first use of sound in radio commercials, to signature sounds on famous TV ad campaigns, and even to the start-up sound we hear on our computers everyday. Each one created specifically to persuade you of something.
Age of Persuasion - "The Persuasive Power of Storytelling"May 26, 2012 | 27:31Age of Persuasion "The Persuasive Power of Storytelling" Audio
Age of Persuasion "The Persuasive Power of Storytelling" May 26, 2012 | 27:31
Age of Persuasion - "Do This or Die" (June 2007 Encore)Jun 2, 2012 | 27:27Age of Persuasion "Do This or Die" (June 2007 Encore) Audio
Age of Persuasion "Do This or Die" (June 2007 Encore) Jun 2, 2012 | 27:27A generation ago, one of the greats of the Ad business, Bob Levenson, wrote perhaps the most remarkable - and least-celebrated - ads in history. Titled "Do This Or Die", it was both a manifesto and a warning to the Ad Industry. It was a plea for candour and intelligence among advertisers, and for authentic dialogue with consumers. This week on The Age of Persuasion, Terry O'Reilly explains why today's advertisers ignore this plea at their peril.
Age of Persuasion - "Slogans" (February 2010 Encore)Jun 4, 2011 | 26:34Age of Persuasion "Slogans" (February 2010 Encore) Audio
Age of Persuasion "Slogans" (February 2010 Encore) Jun 4, 2011 | 26:34This week, the Age of Persuasion features an encore broadcast of "Slogans." The word comes from the Gaelic, "Slaugh Gairn" which means, "cry of the host." We'll look at the greatest cries of all time, from "Finger Lickin' Good" to "Just Do It" to the phrase "Always a Bridesmaid, Never a Bride" - which most people don't know started as a slogan for Listerine. We'll examine why a small collection of words can worth millions, and how those words stay stuck in our minds for decades.
Age of Persuasion - "Ageism In Advertising"May 28, 2011 | 26:33Age of Persuasion "Ageism In Advertising" Audio
Age of Persuasion "Ageism In Advertising" May 28, 2011 | 26:33For the past 30 years, the advertising industry has worshipped at the altar of youth - because people 18 to 49 have the most disposable income. There's only one small problem with that - it isn't true. People 55+ spend the most money in almost all categories. They buy the most cars, spend the most on electronics, and control the most wealth. Yet advertisers aren't chasing them. Join us this week, as we try and figure out why a touch of grey keeps advertisers away.
Age of Persuasion - "The Happy Homemaker" - Part 1Apr 23, 2011 | 26:33Age of Persuasion "The Happy Homemaker" - Part 1 Audio
Age of Persuasion "The Happy Homemaker" - Part 1 Apr 23, 2011 | 26:33This week, The Age of Persuasion looks at how Madison Avenue invented... the housewife. Over 100 years ago, the advertising industry realized they had thousands of household products to sell. All they needed was a customer. So they invented the Happy Homemaker, and for the next 25 years, encouraged women to be stay- at-home moms. That strategy created the biggest business in the world: Housekeeping. The rest is advertising history.
Age of Persuasion - Ask Terry, Again (Season 5)Jun 25, 2011 | 26:33Age of Persuasion Ask Terry, Again (Season 5) Audio
Age of Persuasion Ask Terry, Again (Season 5) Jun 25, 2011 | 26:33It's our final episode of the 2011 season. This week, we turn The Age of Persuasion over to listeners. It's our annual "Ask Terry" show. We asked you to submit any questions you had about the advertising world, and you responded with a record amount of very interesting, very insightful ones that touch on subjects like negative political advertising, why there are so many bad local commercials, and what do background actors really say when their lips move.
Age of Persuasion - "Luxury Advertising" (January 2011 Encore)Aug 9, 2011 | 26:35Age of Persuasion "Luxury Advertising" (January 2011 Encore) Audio
Age of Persuasion "Luxury Advertising" (January 2011 Encore) Aug 9, 2011 | 26:35Luxury Marketing is a category that is completely different from tradition brand marketing – because it is in the business of selling fantasy. We’ll look at the top 10 most powerful luxury brands in the world (six of which were created at almost the same time in the 19th century) and we’ll analyze luxury marketing techniques. Most of all, we’ll delve deep into our collective psyches to examine why we all desire expensive products in our lives -and what that really says about our inner selves.
Age of Persuasion - "Genericide: When A Brand Becomes Generic"May 7, 2011 | 26:33Age of Persuasion "Genericide: When A Brand Becomes Generic" Audio
Age of Persuasion "Genericide: When A Brand Becomes Generic" May 7, 2011 | 26:33This week, the Age of Persuasion looks at the concept of "Genericide" - when brand names become generic. If a product remains the number one brand for decades, it risks losing control of its trademark. Many pioneering brands suffered that fate. Just ask the board game "Monopoly," who lost the right to their own trademark recently. As a result, other big brands are fighting to prevent genericide - like Kleenex and Band-Aid. Their stories are fascinating.
Age of Persuasion - "Rethink the Shark" (January 2009 Encore)Jan 21, 2012 | 27:00Age of Persuasion "Rethink the Shark" (January 2009 Encore) Audio
Age of Persuasion "Rethink the Shark" (January 2009 Encore) Jan 21, 2012 | 27:00This week Terry O’Reilly examines the role advertising plays when society’s attitudes change- how it can help sustains old thinking, or work as a force to sanctify new thinking.
Age of Persuasion - "Sun Tsu & The Art of Advertising" (April 2009 Encore)Feb 18, 2012 | 27:00Age of Persuasion "Sun Tsu & The Art of Advertising" (April 2009 Encore) Audio
Age of Persuasion "Sun Tsu & The Art of Advertising" (April 2009 Encore) Feb 18, 2012 | 27:00This week, Terry O’Reilly explains the tangible- and intangible process of forming loyalties between brands and customers: and what goes into that ‘gut’ feeling that makes people reach for one brand over another, when all else is equal.

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