Age of Persuasion | Jun 4, 2011 | 26:34

Slogans (February 6, 2010 Encore) - Season 5

This week, the Age of Persuasion features an encore broadcast of "Slogans." The word comes from the Gaelic, "Slaugh Gairn" which means, "cry of the host." We'll look at the greatest cries of all time, from "Finger Lickin' Good" to "Just Do It" to the phrase "Always a Bridesmaid, Never a Bride" - which most people don't know started as a slogan for Listerine. We'll examine why a small collection of words can worth millions, and how those words stay stuck in our minds for decades.

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Age of Persuasion - “According to Hoyle” - Season 3Feb 2, 2009 | 27:00Age of Persuasion “According to Hoyle” - Season 3 Audio
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Age of Persuasion - The Happy Homemaker (Part 1) - Season 5Apr 23, 2011 | 26:33Age of Persuasion The Happy Homemaker (Part 1) - Season 5 Audio
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Age of Persuasion - Genericide: When A Brand Becomes Generic - Season 5May 7, 2011 | 26:33Age of Persuasion Genericide: When A Brand Becomes Generic - Season 5 Audio
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Age of Persuasion - "Buzz" - Season 4Jan 9, 2010 | 27:29Age of Persuasion "Buzz" - Season 4 Audio
Age of Persuasion "Buzz" - Season 4 Jan 9, 2010 | 27:29Originally aired 9 January, 2010. This week Terry explores the ways buzz shapes popular sentiment, while making- and breaking- major brands.
Age of Persuasion - “Heroes and Villains” - Season 4Jan 23, 2010 | 27:29Age of Persuasion “Heroes and Villains” - Season 4 Audio
Age of Persuasion “Heroes and Villains” - Season 4 Jan 23, 2010 | 27:29This week Terry O’Reilly shows how strong villains, problems, obstacles and rivals play a vital role in building up a ‘hero’ brand. And he’ll explain how comparison ads can turn rival ‘hero’ brands into villains.
Age of Persuasion - "All Things Being Equal: Parity Products" - Season 4Mar 13, 2010 | 27:29Age of Persuasion "All Things Being Equal: Parity Products" - Season 4 Audio
Age of Persuasion "All Things Being Equal: Parity Products" - Season 4 Mar 13, 2010 | 27:29This week Terry explores “parity” products: “low-interest” products such as razors, detergents and toothpastes which, without marketing help, all seem alike. You’ll meet the ad pioneer who perfected “parity” marketing, and turned a failed toothpaste into one of the world’s mightiest brands.
Age of Persuasion - “Where Power Resides” - Season 4Apr 24, 2010 | 27:30Age of Persuasion “Where Power Resides” - Season 4 Audio
Age of Persuasion “Where Power Resides” - Season 4 Apr 24, 2010 | 27:30This week, Terry O’Reilly follows the food chain of persuasion all the way to the top- to find out where the power really resides. And he’ll show you the chain of command within the ad business itself.
Age of Persuasion - "Marketing the Unpleasant" - Season 4Jan 2, 2010 | 27:29Age of Persuasion "Marketing the Unpleasant" - Season 4 Audio
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Age of Persuasion - “More Remarkable Brands” - Season 4Jun 12, 2010 | 27:30Age of Persuasion “More Remarkable Brands” - Season 4 Audio
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Age of Persuasion - “Repetition Repetition Repetition” - Season 3Mar 9, 2009 | 27:00Age of Persuasion “Repetition Repetition Repetition” - Season 3 Audio
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Age of Persuasion - NOT "Brand Loyalty” - Season 3Apr 6, 2009 | 27:00Age of Persuasion NOT "Brand Loyalty” - Season 3 Audio
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Age of Persuasion - “Being There - Selling Experiences” - Season 4Feb 27, 2010 | 27:29Age of Persuasion “Being There - Selling Experiences” - Season 4 Audio
Age of Persuasion “Being There - Selling Experiences” - Season 4 Feb 27, 2010 | 27:29This week Terry O’Reilly examines the new trend towards "experiential" marketing, where consumers do more than buy a brand - they engage it.
Age of Persuasion - "Context" - Season 4Mar 20, 2010 | 27:29Age of Persuasion "Context" - Season 4 Audio
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