Apr 23, 2011 | 26:33Age of Persuasion The Happy Homemaker (Part 1) - Season 5 Audio
Age of Persuasion The Happy Homemaker (Part 1) - Season 5 Apr 23, 2011 | 26:33This week, The Age of Persuasion looks at how Madison Avenue invented... the housewife. Over 100 years ago, the advertising industry realized they had thousands of household products to sell. All they needed was a customer. So they invented the Happy Homemaker, and for the next 25 years, encouraged women to be stay- at-home moms. That strategy created the biggest business in the world: Housekeeping.
The rest is advertising history.
May 7, 2011 | 26:33Age of Persuasion Genericide: When A Brand Becomes Generic - Season 5 Audio
Age of Persuasion Genericide: When A Brand Becomes Generic - Season 5 May 7, 2011 | 26:33This week, the Age of Persuasion looks at the concept of "Genericide" - when brand names become generic. If a product remains the number one brand for decades, it risks losing control of its trademark. Many pioneering brands suffered that fate. Just ask the board game "Monopoly," who lost the right to their own trademark recently.
As a result, other big brands are fighting to prevent genericide - like Kleenex and Band-Aid.
Their stories are fascinating.
Jan 2, 2010 | 27:29Age of Persuasion "Marketing the Unpleasant" - Season 4 Audio
Age of Persuasion "Marketing the Unpleasant" - Season 4 Jan 2, 2010 | 27:29Terry O’Reilly kicks off the 4th season of The Age of Persuasion with an insider’s look at marketing the unpleasant, from the strange-but-true history of marketing menstruation products, to Wal-Mart’s recent decision to sell caskets and urns online.
Apr 6, 2009 | 27:00Age of Persuasion NOT "Brand Loyalty” - Season 3 Audio
Age of Persuasion NOT "Brand Loyalty” - Season 3 Apr 6, 2009 | 27:00This week, Terry O’Reilly explains the tangible- and intangible process of forming loyalties between brands and customers: and what goes into that ‘gut’ feeling that makes people reach for one brand over another, when all else is equal.