Jun 23, 2012 | 29:31Age of Persuasion "Leaving Your Mark" (February 2007 Encore) Audio
Age of Persuasion "Leaving Your Mark" (February 2007 Encore) Jun 23, 2012 | 29:31(Originally aired February 15, 2007) The Prime Minister has one. So do Microsoft, the CBC, and the Pope. They've all got a form of logo: a visual symbol, trademark or emblem that distinguishes who they are. Join Terry as he tells the stories behind some of the great logos and trademarks, and shows how today's brand innovators are "translating" them into sound and even attitude.
Jun 18, 2011 | 26:33Age of Persuasion "Diversity In Advertising" Audio
Age of Persuasion "Diversity In Advertising" Jun 18, 2011 | 26:33This week we'll trace the emergence of the minority market, the failure of Madison Avenue to recognize the spending power of that growing consumer base, and the struggles that people of colour had to be acknowledged as valued consumers. We'll also feature the first ads aimed at minorities, the first minority spokespeople, and the pioneers who broke ground.
Apr 9, 2011 | 26:15Age of Persuasion "Three Foot Marketing: The Battleground In-Store" Audio
Age of Persuasion "Three Foot Marketing: The Battleground In-Store" Apr 9, 2011 | 26:15This week on the Age of Persuasion, we're going shopping. The topic is "Three Foot Marketing." Research shows that 75% of shopping decisions are made in the store, and they are all made within the last three feet - meaning that critical distance between your shopping cart and the shelf.
We'll examine how stores use design, technology and psychology to influence your decisions - from the moment you walk in to when you line up at the cash. We'll also look at the interesting tug-of-war that happens between stores and brands. There's no doubt about it, those three feet have become one of the biggest battlegrounds for your dollar.
Jun 9, 2012 | 27:26Age of Persuasion "A Sense of Persuasion" (September 2008 Encore) Audio
Age of Persuasion "A Sense of Persuasion" (September 2008 Encore) Jun 9, 2012 | 27:26Top brands are discovering that the best way into your imagination may be
through all five of your senses. Join Terry O'Reilly this week on The Age
of Persuasion as he explores the new trend of 'celebrity' fragrances,'
examines the century-old connection between music and colours, explains why Kellogg's hires a team to refine the "crunch" of its cereals, and shows how three drops of vanilla can help sell a quarter-million-dollar home.
Jun 25, 2011 | 26:33Age of Persuasion Ask Terry, Again (Season 5) Audio
Age of Persuasion Ask Terry, Again (Season 5) Jun 25, 2011 | 26:33It's our final episode of the 2011 season. This week, we turn The Age of Persuasion over to listeners. It's our annual "Ask Terry" show. We asked you to submit any questions you had about the advertising world, and you responded with a record amount of very interesting, very insightful ones that touch on subjects like negative political advertising, why there are so many bad local commercials, and what do background actors really say when their lips move.
May 14, 2011 | 26:34Age of Persuasion "Opportunism" (May 2010 Encore) Audio
Age of Persuasion "Opportunism" (May 2010 Encore) May 14, 2011 | 26:34This week, the Age of Persuasion features an encore broadcast of Season Four's "Opportunism" originally aired May 29, 2010. Every now and then, marketers throw away the playbook, and create campaigns based on surprising opportunities that suddenly appear. Sometimes it's taking advantage of a news story, or a competitor's ad, or a new economic reality - or even the launch of the Space Shuttle. It takes courage and ingenuity, but when opportunism works, it can put a brand on the map.
May 21, 2011 | 26:19Age of Persuasion "The Sound of Persuasion" Audio
Age of Persuasion "The Sound of Persuasion" May 21, 2011 | 26:19Advertising has used sound to sell for decades. But sound can be used for more than painting pictures on radio - sound can be carefully created to persuade. The stories behind those sounds are fascinating - from the earliest recorded sound in history, to the first use of sound in radio commercials, to signature sounds on famous TV ad campaigns, and even to the start-up sound we hear on our computers everyday. Each one created specifically to persuade you of something.
Jun 4, 2011 | 26:34Age of Persuasion "Slogans" (February 2010 Encore) Audio
Age of Persuasion "Slogans" (February 2010 Encore) Jun 4, 2011 | 26:34This week, the Age of Persuasion features an encore broadcast of "Slogans." The word comes from the Gaelic, "Slaugh Gairn" which means, "cry of the host." We'll look at the greatest cries of all time, from "Finger Lickin' Good" to "Just Do It" to the phrase "Always a Bridesmaid, Never a Bride" - which most people don't know started as a slogan for Listerine. We'll examine why a small collection of words can worth millions, and how those words stay stuck in our minds for decades.