Age of Persuasion | Season 05 | Jan 22, 2011 | 26:35

Candid Commercials - Season 5

The ad industry has a long history of using real people. A testimonial, a hidden camera, a man-on-the-street interview, a prank phone call or a blind taste test - the results are often hilarious and memorable.

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Age of Persuasion - Ageism In Advertising - Season 5May 28, 2011 | 26:33Age of Persuasion Ageism In Advertising - Season 5 Audio
Age of Persuasion Ageism In Advertising - Season 5 May 28, 2011 | 26:33For the past 30 years, the advertising industry has worshipped at the altar of youth - because people 18 to 49 have the most disposable income. There's only one small problem with that - it isn't true. People 55+ spend the most money in almost all categories. They buy the most cars, spend the most on electronics, and control the most wealth. Yet advertisers aren't chasing them. Join us this week, as we try and figure out why a touch of grey keeps advertisers away.
Age of Persuasion - The Persuasive Power of StorytellingMay 26, 2012 | 27:31Age of Persuasion The Persuasive Power of Storytelling Audio
Age of Persuasion The Persuasive Power of Storytelling May 26, 2012 | 27:31
Age of Persuasion - "Luxury Advertising" - Season 5Jan 15, 2011 | 26:35Age of Persuasion "Luxury Advertising" - Season 5 Audio
Age of Persuasion "Luxury Advertising" - Season 5 Jan 15, 2011 | 26:35Luxury Marketing is a category that is completely different from tradition brand marketing – because it is in the business of selling fantasy. We’ll look at the top 10 most powerful luxury brands in the world (six of which were created at almost the same time in the 19th century) and we’ll analyze luxury marketing techniques. Most of all, we’ll delve deep into our collective psyches to examine why we all desire expensive products in our lives -and what that really says about our inner selves.
Age of Persuasion - Brand LoyaltyMar 2, 2012 | 27:03Age of Persuasion Brand Loyalty Audio
Age of Persuasion Brand Loyalty Mar 2, 2012 | 27:03
Age of Persuasion - “Great Canadian Campaigns” - Season 3Mar 7, 2009 | 27:00Age of Persuasion “Great Canadian Campaigns” - Season 3 Audio
Age of Persuasion “Great Canadian Campaigns” - Season 3 Mar 7, 2009 | 27:00There’s no “Made in Canada” label on ad campaigns: but Terry O’Reilly often wishes there were. This week he proudly tells the story of some Made-in-Canada success stories.
Age of Persuasion - “Persuasion Fail” - Season 4Jan 30, 2010 | 27:30Age of Persuasion “Persuasion Fail” - Season 4 Audio
Age of Persuasion “Persuasion Fail” - Season 4 Jan 30, 2010 | 27:30This week, Terry O’Reilly takes a break from his customary celebration of great advertising, and offers a tour of some of the great train wrecks of his industry.
Age of Persuasion - "Privacy" - Season 4Apr 10, 2010 | 27:29Age of Persuasion "Privacy" - Season 4 Audio
Age of Persuasion "Privacy" - Season 4 Apr 10, 2010 | 27:29Originally aired 10-04-2010 This week Terry explains why your personal information is so important to marketers, and how the new generation of consumers is more willing to surrender personal information than their parents.
Age of Persuasion - “Oddballs: Singular Campaigns” - Season 4Mar 10, 2010 | 27:30Age of Persuasion “Oddballs: Singular Campaigns” - Season 4 Audio
Age of Persuasion “Oddballs: Singular Campaigns” - Season 4 Mar 10, 2010 | 27:30This week, Terry explains why oddball campaigns are so important to his trade. Not all rank among the all-time greats; not all scoop major awards.
Age of Persuasion - The Sound of Persuasion - Season 5May 21, 2011 | 26:19Age of Persuasion The Sound of Persuasion - Season 5 Audio
Age of Persuasion The Sound of Persuasion - Season 5 May 21, 2011 | 26:19Advertising has used sound to sell for decades. But sound can be used for more than painting pictures on radio - sound can be carefully created to persuade. The stories behind those sounds are fascinating - from the earliest recorded sound in history, to the first use of sound in radio commercials, to signature sounds on famous TV ad campaigns, and even to the start-up sound we hear on our computers everyday. Each one created specifically to persuade you of something.
Age of Persuasion - Slogans (February 6, 2010 Encore) - Season 5Jun 4, 2011 | 26:34Age of Persuasion Slogans (February 6, 2010 Encore) - Season 5 Audio
Age of Persuasion Slogans (February 6, 2010 Encore) - Season 5 Jun 4, 2011 | 26:34This week, the Age of Persuasion features an encore broadcast of "Slogans." The word comes from the Gaelic, "Slaugh Gairn" which means, "cry of the host." We'll look at the greatest cries of all time, from "Finger Lickin' Good" to "Just Do It" to the phrase "Always a Bridesmaid, Never a Bride" - which most people don't know started as a slogan for Listerine. We'll examine why a small collection of words can worth millions, and how those words stay stuck in our minds for decades.
Age of Persuasion - “Rethink the Shark” - Season 3Jan 26, 2009 | 27:00Age of Persuasion “Rethink the Shark” - Season 3 Audio
Age of Persuasion “Rethink the Shark” - Season 3 Jan 26, 2009 | 27:00This week Terry O’Reilly examines the role advertising plays when society’s attitudes change- how it can help sustains old thinking, or work as a force to sanctify new thinking.
Age of Persuasion - "All Things Being Equal: Parity Products" - Season 4Mar 13, 2010 | 27:29Age of Persuasion "All Things Being Equal: Parity Products" - Season 4 Audio
Age of Persuasion "All Things Being Equal: Parity Products" - Season 4 Mar 13, 2010 | 27:29This week Terry explores “parity” products: “low-interest” products such as razors, detergents and toothpastes which, without marketing help, all seem alike. You’ll meet the ad pioneer who perfected “parity” marketing, and turned a failed toothpaste into one of the world’s mightiest brands.
Age of Persuasion - “More Remarkable Brands” - Season 4Jun 12, 2010 | 27:30Age of Persuasion “More Remarkable Brands” - Season 4 Audio
Age of Persuasion “More Remarkable Brands” - Season 4 Jun 12, 2010 | 27:30This week, Terry checks under the hood of a handful of fascinating brands, to see what makes them tick.
Age of Persuasion - "Green Marketing" - Season 5Jan 8, 2011 | 26:35Age of Persuasion "Green Marketing" - Season 5 Audio
Age of Persuasion "Green Marketing" - Season 5 Jan 8, 2011 | 26:35Terry O'Reilly looks back at how the green movement started, how it's evolved and what it all means to everyday consumers.
Age of Persuasion - “According to Hoyle” - Season 3Feb 2, 2009 | 27:00Age of Persuasion “According to Hoyle” - Season 3 Audio
Age of Persuasion “According to Hoyle” - Season 3 Feb 2, 2009 | 27:00Are there “rules” for creating great ads? This week, Terry O’Reilly dusts off the Great Rulebook of Creative Advertising and shares some of its immutable laws, and plays successful ads that… well… mute them.

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