Age of Persuasion | Season 01 | Apr 19, 2008 | 27:26

"The Strategy of Persuasion" - Season 1

Terry O’Reilly examines one of the most vital- and least understood- facets of the world’s $600 billion marketing industry: Strategy.

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Age of Persuasion - The Persuasive Power of StorytellingMay 26, 2012 | 27:31Age of Persuasion The Persuasive Power of Storytelling Audio
Age of Persuasion The Persuasive Power of Storytelling May 26, 2012 | 27:31
Age of Persuasion - Ageism In Advertising - Season 5May 28, 2011 | 26:33Age of Persuasion Ageism In Advertising - Season 5 Audio
Age of Persuasion Ageism In Advertising - Season 5 May 28, 2011 | 26:33For the past 30 years, the advertising industry has worshipped at the altar of youth - because people 18 to 49 have the most disposable income. There's only one small problem with that - it isn't true. People 55+ spend the most money in almost all categories. They buy the most cars, spend the most on electronics, and control the most wealth. Yet advertisers aren't chasing them. Join us this week, as we try and figure out why a touch of grey keeps advertisers away.
Age of Persuasion - "Luxury Advertising" - Season 5Jan 15, 2011 | 26:35Age of Persuasion "Luxury Advertising" - Season 5 Audio
Age of Persuasion "Luxury Advertising" - Season 5 Jan 15, 2011 | 26:35Luxury Marketing is a category that is completely different from tradition brand marketing – because it is in the business of selling fantasy. We’ll look at the top 10 most powerful luxury brands in the world (six of which were created at almost the same time in the 19th century) and we’ll analyze luxury marketing techniques. Most of all, we’ll delve deep into our collective psyches to examine why we all desire expensive products in our lives -and what that really says about our inner selves.
Age of Persuasion - Slogans (February 6, 2010 Encore) - Season 5Jun 4, 2011 | 26:34Age of Persuasion Slogans (February 6, 2010 Encore) - Season 5 Audio
Age of Persuasion Slogans (February 6, 2010 Encore) - Season 5 Jun 4, 2011 | 26:34This week, the Age of Persuasion features an encore broadcast of "Slogans." The word comes from the Gaelic, "Slaugh Gairn" which means, "cry of the host." We'll look at the greatest cries of all time, from "Finger Lickin' Good" to "Just Do It" to the phrase "Always a Bridesmaid, Never a Bride" - which most people don't know started as a slogan for Listerine. We'll examine why a small collection of words can worth millions, and how those words stay stuck in our minds for decades.
Age of Persuasion - Brand LoyaltyMar 2, 2012 | 27:03Age of Persuasion Brand Loyalty Audio
Age of Persuasion Brand Loyalty Mar 2, 2012 | 27:03
Age of Persuasion - “Great Canadian Campaigns” - Season 3Mar 7, 2009 | 27:00Age of Persuasion “Great Canadian Campaigns” - Season 3 Audio
Age of Persuasion “Great Canadian Campaigns” - Season 3 Mar 7, 2009 | 27:00There’s no “Made in Canada” label on ad campaigns: but Terry O’Reilly often wishes there were. This week he proudly tells the story of some Made-in-Canada success stories.
Age of Persuasion - The Sound of Persuasion - Season 5May 21, 2011 | 26:19Age of Persuasion The Sound of Persuasion - Season 5 Audio
Age of Persuasion The Sound of Persuasion - Season 5 May 21, 2011 | 26:19Advertising has used sound to sell for decades. But sound can be used for more than painting pictures on radio - sound can be carefully created to persuade. The stories behind those sounds are fascinating - from the earliest recorded sound in history, to the first use of sound in radio commercials, to signature sounds on famous TV ad campaigns, and even to the start-up sound we hear on our computers everyday. Each one created specifically to persuade you of something.
Age of Persuasion - "Commandeering Holidays" - Season 3Feb 21, 2009 | 27:00Age of Persuasion "Commandeering Holidays" - Season 3 Audio
Age of Persuasion "Commandeering Holidays" - Season 3 Feb 21, 2009 | 27:00This week Terry O’Reilly explains why advertisers don’t dare ignore the opportunities presented by holidays.
Age of Persuasion - “Oddballs: Singular Campaigns” - Season 4Mar 10, 2010 | 27:30Age of Persuasion “Oddballs: Singular Campaigns” - Season 4 Audio
Age of Persuasion “Oddballs: Singular Campaigns” - Season 4 Mar 10, 2010 | 27:30This week, Terry explains why oddball campaigns are so important to his trade. Not all rank among the all-time greats; not all scoop major awards.
Age of Persuasion - Mad Women: The Great Women of Advertising - Season 5Mar 26, 2011 | 26:16Age of Persuasion Mad Women: The Great Women of Advertising - Season 5 Audio
Age of Persuasion Mad Women: The Great Women of Advertising - Season 5 Mar 26, 2011 | 26:16This week, the Age of Persuasion looks at the Great Women of Advertising. The Hall Of Famers who broke the rules, kicked open the doors and created some of the most famous advertising of our times. We'll meet the first advertising woman ever, the woman who created the first images of wives as Happy Homemakers, the woman who revolutionized the retail business, the female creative director who inspired the "I Love New York" campaign, as well as some of the top ad women of today.
Age of Persuasion - “Rethink the Shark” - Season 3Jan 26, 2009 | 27:00Age of Persuasion “Rethink the Shark” - Season 3 Audio
Age of Persuasion “Rethink the Shark” - Season 3 Jan 26, 2009 | 27:00This week Terry O’Reilly examines the role advertising plays when society’s attitudes change- how it can help sustains old thinking, or work as a force to sanctify new thinking.
Age of Persuasion - “Entertainment or Nothing” - Season 3May 25, 2009 | 26:59Age of Persuasion “Entertainment or Nothing” - Season 3 Audio
Age of Persuasion “Entertainment or Nothing” - Season 3 May 25, 2009 | 26:59Terry O’Reilly explains how all kinds of modern messages are being wrapped in entertainment, or are tied to engaging ideas.
Age of Persuasion - “Persuasion Fail” - Season 4Jan 30, 2010 | 27:30Age of Persuasion “Persuasion Fail” - Season 4 Audio
Age of Persuasion “Persuasion Fail” - Season 4 Jan 30, 2010 | 27:30This week, Terry O’Reilly takes a break from his customary celebration of great advertising, and offers a tour of some of the great train wrecks of his industry.
Age of Persuasion - "Privacy" - Season 4Apr 10, 2010 | 27:29Age of Persuasion "Privacy" - Season 4 Audio
Age of Persuasion "Privacy" - Season 4 Apr 10, 2010 | 27:29Originally aired 10-04-2010 This week Terry explains why your personal information is so important to marketers, and how the new generation of consumers is more willing to surrender personal information than their parents.
Age of Persuasion - "The Real Deal: Authenticity" - Season 3Aug 29, 2009 | 27:00Age of Persuasion "The Real Deal: Authenticity" - Season 3 Audio
Age of Persuasion "The Real Deal: Authenticity" - Season 3 Aug 29, 2009 | 27:00The secret to Tiger Woods’ success as a golfer is that he can make a golf ball soar, spin, curve- heck, he can make it deal cards if he wants to. But what’s the secret to Tiger Woods as a brand? It’s authenticity. This week Terry O’Reilly explains the importance of a brand living up to its promise- of actually being everything it says it is.

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