Age of Persuasion | Season 03 | Aug 29, 2009 | 27:00

"The Real Deal: Authenticity" - Season 3

The secret to Tiger Woods’ success as a golfer is that he can make a golf ball soar, spin, curve- heck, he can make it deal cards if he wants to. But what’s the secret to Tiger Woods as a brand? It’s authenticity. This week Terry O’Reilly explains the importance of a brand living up to its promise- of actually being everything it says it is.

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Age of Persuasion - Brand LoyaltyMar 2, 2012 | 27:03Age of Persuasion Brand Loyalty Audio
Age of Persuasion Brand Loyalty Mar 2, 2012 | 27:03
Age of Persuasion - Advertisers as CensorsMay 19, 2012 | 27:31Age of Persuasion Advertisers as Censors Audio
Age of Persuasion Advertisers as Censors May 19, 2012 | 27:31According to author C. Edwin Baker, "Advertisers, not governments, are the primary censors of media content... today." Terry O'Reilly respectfully disagrees - and this week he'll explain why. He'll review the long relationship between sponsorship and censorship - from early Radio, to Hitchcock's Psycho, through the more recent woes of radio jock Don Imus. Do advertisers really decide what you should see, hear, or think? And if they don't - who does?
Age of Persuasion - “Rethink the Shark” - Season 3Jan 26, 2009 | 27:00Age of Persuasion “Rethink the Shark” - Season 3 Audio
Age of Persuasion “Rethink the Shark” - Season 3 Jan 26, 2009 | 27:00This week Terry O’Reilly examines the role advertising plays when society’s attitudes change- how it can help sustains old thinking, or work as a force to sanctify new thinking.
Age of Persuasion - “According to Hoyle” - Season 3Feb 2, 2009 | 27:00Age of Persuasion “According to Hoyle” - Season 3 Audio
Age of Persuasion “According to Hoyle” - Season 3 Feb 2, 2009 | 27:00Are there “rules” for creating great ads? This week, Terry O’Reilly dusts off the Great Rulebook of Creative Advertising and shares some of its immutable laws, and plays successful ads that… well… mute them.
Age of Persuasion - “Repetition Repetition Repetition” - Season 3Mar 9, 2009 | 27:00Age of Persuasion “Repetition Repetition Repetition” - Season 3 Audio
Age of Persuasion “Repetition Repetition Repetition” - Season 3 Mar 9, 2009 | 27:00This week, Terry O’Reilly examines the role ‘frequency’ plays in ad messages.
Age of Persuasion - "Commandeering Holidays" - Season 3Feb 21, 2009 | 27:00Age of Persuasion "Commandeering Holidays" - Season 3 Audio
Age of Persuasion "Commandeering Holidays" - Season 3 Feb 21, 2009 | 27:00This week Terry O’Reilly explains why advertisers don’t dare ignore the opportunities presented by holidays.
Age of Persuasion - "Pitchmen" - Season 4Jan 16, 2010 | 27:30Age of Persuasion "Pitchmen" - Season 4 Audio
Age of Persuasion "Pitchmen" - Season 4 Jan 16, 2010 | 27:30Originally aired 16-01-2010 This week Terry O’Reilly looks at the natural born pitchmen- from the traveling medicine shows of the early 20th Century, to the late-great Billy Mays.
Age of Persuasion - “Persuasion Fail” - Season 4Jan 30, 2010 | 27:30Age of Persuasion “Persuasion Fail” - Season 4 Audio
Age of Persuasion “Persuasion Fail” - Season 4 Jan 30, 2010 | 27:30This week, Terry O’Reilly takes a break from his customary celebration of great advertising, and offers a tour of some of the great train wrecks of his industry.
Age of Persuasion - "Marketing the Unpleasant" - Season 4Jan 2, 2010 | 27:29Age of Persuasion "Marketing the Unpleasant" - Season 4 Audio
Age of Persuasion "Marketing the Unpleasant" - Season 4 Jan 2, 2010 | 27:29Terry O’Reilly kicks off the 4th season of The Age of Persuasion with an insider’s look at marketing the unpleasant, from the strange-but-true history of marketing menstruation products, to Wal-Mart’s recent decision to sell caskets and urns online.
Age of Persuasion - "The Real Deal: Authenticity" - Season 3Aug 29, 2009 | 27:00Age of Persuasion "The Real Deal: Authenticity" - Season 3 Audio
Age of Persuasion "The Real Deal: Authenticity" - Season 3 Aug 29, 2009 | 27:00The secret to Tiger Woods’ success as a golfer is that he can make a golf ball soar, spin, curve- heck, he can make it deal cards if he wants to. But what’s the secret to Tiger Woods as a brand? It’s authenticity. This week Terry O’Reilly explains the importance of a brand living up to its promise- of actually being everything it says it is.
Age of Persuasion - "Big and Small" - Season 3Apr 13, 2009 | 27:00Age of Persuasion "Big and Small" - Season 3 Audio
Age of Persuasion "Big and Small" - Season 3 Apr 13, 2009 | 27:00For more than a century, advertisers have fallen to the lure of hyperbole: over-inflating the importance of their brand. They made cheap currency of claims such as bigger, faster, stronger, better-tasting, harder-working, brighter, softer, newer, more-economical and longer-lasting. As Terry O’Reilly points out, some very small help is on the way. A newer, better, smarter generation of advertisers are finding ways to leverage the ‘smallness’ of their brand, and still get noticed without hyperbole.
Age of Persuasion - “Nasty is the New Nice” - Season 3Jan 19, 2009 | 27:00Age of Persuasion “Nasty is the New Nice” - Season 3 Audio
Age of Persuasion “Nasty is the New Nice” - Season 3 Jan 19, 2009 | 27:00Is it just us, or has the tone of advertising gotten colder, nastier, more rude? This week Terry O’Reilly shows how the tone of advertising is taking on a new meanness. The humour of some campaigns is taking on a decidedly sharp edge. Broadcast ads are becoming more heavily laden with violence and bodily functions. Ad copy is developing a case of potty-mouth. We’ll trace some of the sources of this trend, and explain why the earnest, innocent ad copy of the 50’s just won’t cut it today
Age of Persuasion - "The Human Face of Persuasion" (November 2006 Encore)Feb 7, 2009 | 27:00Age of Persuasion "The Human Face of Persuasion" (November 2006 Encore) Audio
Age of Persuasion "The Human Face of Persuasion" (November 2006 Encore) Feb 7, 2009 | 27:00Season 3: Hooda thunkit? For all their flow charts and profit projections, Marketers are re-discovering the true “secret weapon” of persuasion: people. In this episode from Season One of the Age of Persuasion, Terry explains the value of putting a “human face” to a brand: from the fictional Aunt Jemima to the very real Chef Boyardee. And how Radio uses the power of the human voice to say things about a brand… without saying them.
Age of Persuasion - Candid Commercials - Season 5Jan 22, 2011 | 26:35Age of Persuasion Candid Commercials - Season 5 Audio
Age of Persuasion Candid Commercials - Season 5 Jan 22, 2011 | 26:35The ad industry has a long history of using real people. A testimonial, a hidden camera, a man-on-the-street interview, a prank phone call or a blind taste test - the results are often hilarious and memorable.
Age of Persuasion - Speed Bumps - Season 5Jan 29, 2011 | 26:35Age of Persuasion Speed Bumps - Season 5 Audio
Age of Persuasion Speed Bumps - Season 5 Jan 29, 2011 | 26:35We look at how smart marketers use perfectly-placed speed bumps to slow the selling process down and generate greater sales.

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