Age of Persuasion | Season 01 | Jun 14, 2008 | 27:27

"Persuasion in the Niches"

Terry O’Reilly explains how the days of “one size fits all” brands are vanishing. He’ll trace this trend to the growth of “specialty” media; Gay/Lesbian/Bi radio stations, for instance, provide a platform for a new generation of “niche” marketers.

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Age of Persuasion - "Green Marketing" (January 2011 Encore)Aug 2, 2011 | 26:35Age of Persuasion "Green Marketing" (January 2011 Encore) Audio
Age of Persuasion "Green Marketing" (January 2011 Encore) Aug 2, 2011 | 26:35Terry O'Reilly looks back at how the green movement started, how it's evolved and what it all means to everyday consumers.
Age of Persuasion - "Leaving Your Mark" (February 2007 Encore)Jun 23, 2012 | 29:31Age of Persuasion "Leaving Your Mark" (February 2007 Encore) Audio
Age of Persuasion "Leaving Your Mark" (February 2007 Encore) Jun 23, 2012 | 29:31(Originally aired February 15, 2007) The Prime Minister has one. So do Microsoft, the CBC, and the Pope. They've all got a form of logo: a visual symbol, trademark or emblem that distinguishes who they are. Join Terry as he tells the stories behind some of the great logos and trademarks, and shows how today's brand innovators are "translating" them into sound and even attitude.
Age of Persuasion - "Ageism In Advertising"May 28, 2011 | 26:33Age of Persuasion "Ageism In Advertising" Audio
Age of Persuasion "Ageism In Advertising" May 28, 2011 | 26:33For the past 30 years, the advertising industry has worshipped at the altar of youth - because people 18 to 49 have the most disposable income. There's only one small problem with that - it isn't true. People 55+ spend the most money in almost all categories. They buy the most cars, spend the most on electronics, and control the most wealth. Yet advertisers aren't chasing them. Join us this week, as we try and figure out why a touch of grey keeps advertisers away.
Age of Persuasion - "Do This or Die" (June 2007 Encore)Jun 2, 2012 | 27:27Age of Persuasion "Do This or Die" (June 2007 Encore) Audio
Age of Persuasion "Do This or Die" (June 2007 Encore) Jun 2, 2012 | 27:27A generation ago, one of the greats of the Ad business, Bob Levenson, wrote perhaps the most remarkable - and least-celebrated - ads in history. Titled "Do This Or Die", it was both a manifesto and a warning to the Ad Industry. It was a plea for candour and intelligence among advertisers, and for authentic dialogue with consumers. This week on The Age of Persuasion, Terry O'Reilly explains why today's advertisers ignore this plea at their peril.
Age of Persuasion - "Reviving the Brand" (March 2008)Jun 20, 2012 | 27:26Age of Persuasion "Reviving the Brand" (March 2008) Audio
Age of Persuasion "Reviving the Brand" (March 2008) Jun 20, 2012 | 27:26Terry O’Reilly explores ways marketers breathe new life into dying brands. He’ll show you how brands have hiked sales not by changing their product, but by changing the ‘idea’ of their product.
Age of Persuasion - "The Persuasive Power of Storytelling"May 26, 2012 | 27:31Age of Persuasion "The Persuasive Power of Storytelling" Audio
Age of Persuasion "The Persuasive Power of Storytelling" May 26, 2012 | 27:31
Age of Persuasion - "A Sense of Persuasion" (September 2008 Encore)Jun 9, 2012 | 27:26Age of Persuasion "A Sense of Persuasion" (September 2008 Encore) Audio
Age of Persuasion "A Sense of Persuasion" (September 2008 Encore) Jun 9, 2012 | 27:26Top brands are discovering that the best way into your imagination may be through all five of your senses. Join Terry O'Reilly this week on The Age of Persuasion as he explores the new trend of 'celebrity' fragrances,' examines the century-old connection between music and colours, explains why Kellogg's hires a team to refine the "crunch" of its cereals, and shows how three drops of vanilla can help sell a quarter-million-dollar home.
Age of Persuasion - "The Happy Homemaker" - Part 1Apr 23, 2011 | 26:33Age of Persuasion "The Happy Homemaker" - Part 1 Audio
Age of Persuasion "The Happy Homemaker" - Part 1 Apr 23, 2011 | 26:33This week, The Age of Persuasion looks at how Madison Avenue invented... the housewife. Over 100 years ago, the advertising industry realized they had thousands of household products to sell. All they needed was a customer. So they invented the Happy Homemaker, and for the next 25 years, encouraged women to be stay- at-home moms. That strategy created the biggest business in the world: Housekeeping. The rest is advertising history.
Age of Persuasion - "Repetition Repetition Repetition" (March 2009 Encore)Feb 11, 2012 | 27:00Age of Persuasion "Repetition Repetition Repetition" (March 2009 Encore) Audio
Age of Persuasion "Repetition Repetition Repetition" (March 2009 Encore) Feb 11, 2012 | 27:00This week, Terry O’Reilly examines the role ‘frequency’ plays in ad messages.
Age of Persuasion - “Where Power Resides” - Season 4Apr 24, 2010 | 27:30Age of Persuasion “Where Power Resides” - Season 4 Audio
Age of Persuasion “Where Power Resides” - Season 4 Apr 24, 2010 | 27:30This week, Terry O’Reilly follows the food chain of persuasion all the way to the top- to find out where the power really resides. And he’ll show you the chain of command within the ad business itself.
Age of Persuasion - "Slogans" (February 2010 Encore)Jun 4, 2011 | 26:34Age of Persuasion "Slogans" (February 2010 Encore) Audio
Age of Persuasion "Slogans" (February 2010 Encore) Jun 4, 2011 | 26:34This week, the Age of Persuasion features an encore broadcast of "Slogans." The word comes from the Gaelic, "Slaugh Gairn" which means, "cry of the host." We'll look at the greatest cries of all time, from "Finger Lickin' Good" to "Just Do It" to the phrase "Always a Bridesmaid, Never a Bride" - which most people don't know started as a slogan for Listerine. We'll examine why a small collection of words can worth millions, and how those words stay stuck in our minds for decades.
Age of Persuasion - "Diversity In Advertising"Jun 18, 2011 | 26:33Age of Persuasion "Diversity In Advertising" Audio
Age of Persuasion "Diversity In Advertising" Jun 18, 2011 | 26:33This week we'll trace the emergence of the minority market, the failure of Madison Avenue to recognize the spending power of that growing consumer base, and the struggles that people of colour had to be acknowledged as valued consumers. We'll also feature the first ads aimed at minorities, the first minority spokespeople, and the pioneers who broke ground.
Age of Persuasion - "A Taste for Blood: Direct Marketing" (January 2009 Encore)Jan 7, 2012 | 27:00Age of Persuasion "A Taste for Blood: Direct Marketing" (January 2009 Encore) Audio
Age of Persuasion "A Taste for Blood: Direct Marketing" (January 2009 Encore) Jan 7, 2012 | 27:00Terry will track the history of Direct Marketing from Eaton’s catalogues to “amazing” TV offers to online banner ads.
Age of Persuasion - "Embracing New Media" (June 2009 Encore)Apr 21, 2012 | 26:59Age of Persuasion "Embracing New Media" (June 2009 Encore) Audio
Age of Persuasion "Embracing New Media" (June 2009 Encore) Apr 21, 2012 | 26:59As Terry O’Reilly observes, the creation of each new medium brings with it a learning curve, as its strengths are discovered, and its ‘language’ invented.
Age of Persuasion - “More Remarkable Brands” - Season 4Jun 12, 2010 | 27:30Age of Persuasion “More Remarkable Brands” - Season 4 Audio
Age of Persuasion “More Remarkable Brands” - Season 4 Jun 12, 2010 | 27:30This week, Terry checks under the hood of a handful of fascinating brands, to see what makes them tick.

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