Age of Persuasion | Season 02 | Nov 6, 2008 | 27:26

"The Wall of Cynicism" (May 31, 2007 Encore)

Season 2: According to one survey, six per cent of North Americans believe the moon landings were faked. Given that degree of pervasive cynicism, it's not surprising that it's hard to convince people that your brand of laxative, athletic footwear or luxury sedan is worth buying. This week, on The Age of Persuasion, Terry O'Reilly traces the erosion of people's trust in advertising, media, and institutions - from the early Snake Oil salesmen to Orson Welles' infamous "War of the Worlds" broadcast - the 1938 radio drama that caused a real-life panic. Terry also explores some of the ways today's marketers try to break through that distrust.

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Age of Persuasion - The Sound of Persuasion - Season 5May 21, 2011 | 26:19Age of Persuasion The Sound of Persuasion - Season 5 Audio
Age of Persuasion The Sound of Persuasion - Season 5 May 21, 2011 | 26:19Advertising has used sound to sell for decades. But sound can be used for more than painting pictures on radio - sound can be carefully created to persuade. The stories behind those sounds are fascinating - from the earliest recorded sound in history, to the first use of sound in radio commercials, to signature sounds on famous TV ad campaigns, and even to the start-up sound we hear on our computers everyday. Each one created specifically to persuade you of something.
Age of Persuasion - The Persuasive Power of StorytellingMay 26, 2012 | 27:31Age of Persuasion The Persuasive Power of Storytelling Audio
Age of Persuasion The Persuasive Power of Storytelling May 26, 2012 | 27:31
Age of Persuasion - Ageism In Advertising - Season 5May 28, 2011 | 26:33Age of Persuasion Ageism In Advertising - Season 5 Audio
Age of Persuasion Ageism In Advertising - Season 5 May 28, 2011 | 26:33For the past 30 years, the advertising industry has worshipped at the altar of youth - because people 18 to 49 have the most disposable income. There's only one small problem with that - it isn't true. People 55+ spend the most money in almost all categories. They buy the most cars, spend the most on electronics, and control the most wealth. Yet advertisers aren't chasing them. Join us this week, as we try and figure out why a touch of grey keeps advertisers away.
Age of Persuasion - Diversity In Advertising - Season 5Jun 18, 2011 | 26:33Age of Persuasion Diversity In Advertising - Season 5 Audio
Age of Persuasion Diversity In Advertising - Season 5 Jun 18, 2011 | 26:33This week we'll trace the emergence of the minority market, the failure of Madison Avenue to recognize the spending power of that growing consumer base, and the struggles that people of colour had to be acknowledged as valued consumers. We'll also feature the first ads aimed at minorities, the first minority spokespeople, and the pioneers who broke ground.
Age of Persuasion - Mad Women: The Great Women of Advertising - Season 5Mar 26, 2011 | 26:16Age of Persuasion Mad Women: The Great Women of Advertising - Season 5 Audio
Age of Persuasion Mad Women: The Great Women of Advertising - Season 5 Mar 26, 2011 | 26:16This week, the Age of Persuasion looks at the Great Women of Advertising. The Hall Of Famers who broke the rules, kicked open the doors and created some of the most famous advertising of our times. We'll meet the first advertising woman ever, the woman who created the first images of wives as Happy Homemakers, the woman who revolutionized the retail business, the female creative director who inspired the "I Love New York" campaign, as well as some of the top ad women of today.
Age of Persuasion - “More Remarkable Brands” - Season 4Jun 12, 2010 | 27:30Age of Persuasion “More Remarkable Brands” - Season 4 Audio
Age of Persuasion “More Remarkable Brands” - Season 4 Jun 12, 2010 | 27:30This week, Terry checks under the hood of a handful of fascinating brands, to see what makes them tick.
Age of Persuasion - The Happy Homemaker (Part 1) - Season 5Apr 23, 2011 | 26:33Age of Persuasion The Happy Homemaker (Part 1) - Season 5 Audio
Age of Persuasion The Happy Homemaker (Part 1) - Season 5 Apr 23, 2011 | 26:33This week, The Age of Persuasion looks at how Madison Avenue invented... the housewife. Over 100 years ago, the advertising industry realized they had thousands of household products to sell. All they needed was a customer. So they invented the Happy Homemaker, and for the next 25 years, encouraged women to be stay- at-home moms. That strategy created the biggest business in the world: Housekeeping. The rest is advertising history.
Age of Persuasion - Slogans (February 6, 2010 Encore) - Season 5Jun 4, 2011 | 26:34Age of Persuasion Slogans (February 6, 2010 Encore) - Season 5 Audio
Age of Persuasion Slogans (February 6, 2010 Encore) - Season 5 Jun 4, 2011 | 26:34This week, the Age of Persuasion features an encore broadcast of "Slogans." The word comes from the Gaelic, "Slaugh Gairn" which means, "cry of the host." We'll look at the greatest cries of all time, from "Finger Lickin' Good" to "Just Do It" to the phrase "Always a Bridesmaid, Never a Bride" - which most people don't know started as a slogan for Listerine. We'll examine why a small collection of words can worth millions, and how those words stay stuck in our minds for decades.
Age of Persuasion - Brand LoyaltyMar 2, 2012 | 27:03Age of Persuasion Brand Loyalty Audio
Age of Persuasion Brand Loyalty Mar 2, 2012 | 27:03
Age of Persuasion - "Luxury Advertising" - Season 5Jan 15, 2011 | 26:35Age of Persuasion "Luxury Advertising" - Season 5 Audio
Age of Persuasion "Luxury Advertising" - Season 5 Jan 15, 2011 | 26:35Luxury Marketing is a category that is completely different from tradition brand marketing – because it is in the business of selling fantasy. We’ll look at the top 10 most powerful luxury brands in the world (six of which were created at almost the same time in the 19th century) and we’ll analyze luxury marketing techniques. Most of all, we’ll delve deep into our collective psyches to examine why we all desire expensive products in our lives -and what that really says about our inner selves.
Age of Persuasion - "Buzz" - Season 4Jan 9, 2010 | 27:29Age of Persuasion "Buzz" - Season 4 Audio
Age of Persuasion "Buzz" - Season 4 Jan 9, 2010 | 27:29Originally aired 9 January, 2010. This week Terry explores the ways buzz shapes popular sentiment, while making- and breaking- major brands.
Age of Persuasion - "Are People Idiots?” - Season 4Feb 20, 2010 | 24:29Age of Persuasion "Are People Idiots?” - Season 4 Audio
Age of Persuasion "Are People Idiots?” - Season 4 Feb 20, 2010 | 24:29This week, Terry O’Reilly explains why “lowest common denominator” advertising is bad business- and why it remains agonizingly popular.
Age of Persuasion - "Green Marketing" - Season 5Jan 8, 2011 | 26:35Age of Persuasion "Green Marketing" - Season 5 Audio
Age of Persuasion "Green Marketing" - Season 5 Jan 8, 2011 | 26:35Terry O'Reilly looks back at how the green movement started, how it's evolved and what it all means to everyday consumers.
Age of Persuasion - Three Foot Marketing: The Battleground In-Store - Season 5Apr 9, 2011 | 26:15Age of Persuasion Three Foot Marketing: The Battleground In-Store - Season 5 Audio
Age of Persuasion Three Foot Marketing: The Battleground In-Store - Season 5 Apr 9, 2011 | 26:15This week on the Age of Persuasion, we're going shopping. The topic is "Three Foot Marketing." Research shows that 75% of shopping decisions are made in the store, and they are all made within the last three feet - meaning that critical distance between your shopping cart and the shelf. We'll examine how stores use design, technology and psychology to influence your decisions - from the moment you walk in to when you line up at the cash. We'll also look at the interesting tug-of-war that happens between stores and brands. There's no doubt about it, those three feet have become one of the biggest battlegrounds for your dollar.
Age of Persuasion - “Great Canadian Campaigns” - Season 3Mar 7, 2009 | 27:00Age of Persuasion “Great Canadian Campaigns” - Season 3 Audio
Age of Persuasion “Great Canadian Campaigns” - Season 3 Mar 7, 2009 | 27:00There’s no “Made in Canada” label on ad campaigns: but Terry O’Reilly often wishes there were. This week he proudly tells the story of some Made-in-Canada success stories.

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