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    Age of Persuasion - "The Sound of Persuasion"May 21, 2011 | 26:19Age of Persuasion "The Sound of Persuasion" Audio
    Age of Persuasion "The Sound of Persuasion" May 21, 2011 | 26:19Advertising has used sound to sell for decades. But sound can be used for more than painting pictures on radio - sound can be carefully created to persuade. The stories behind those sounds are fascinating - from the earliest recorded sound in history, to the first use of sound in radio commercials, to signature sounds on famous TV ad campaigns, and even to the start-up sound we hear on our computers everyday. Each one created specifically to persuade you of something.
    Age of Persuasion - "The Persuasive Power of Storytelling"May 26, 2012 | 27:31Age of Persuasion "The Persuasive Power of Storytelling" Audio
    Age of Persuasion "The Persuasive Power of Storytelling" May 26, 2012 | 27:31
    Age of Persuasion - "Commandeering Holidays" (February 2009 Encore)Feb 4, 2012 | 27:00Age of Persuasion "Commandeering Holidays" (February 2009 Encore) Audio
    Age of Persuasion "Commandeering Holidays" (February 2009 Encore) Feb 4, 2012 | 27:00This week Terry O’Reilly explains why advertisers don’t dare ignore the opportunities presented by holidays.
    Age of Persuasion - "Entertainment or Nothing" (May 2009 Encore)Mar 24, 2012 | 26:59Age of Persuasion "Entertainment or Nothing" (May 2009 Encore) Audio
    Age of Persuasion "Entertainment or Nothing" (May 2009 Encore) Mar 24, 2012 | 26:59Terry O’Reilly explains how all kinds of modern messages are being wrapped in entertainment, or are tied to engaging ideas.
    Age of Persuasion - "Negative Advertising" - Season 4May 22, 2010 | 27:30Age of Persuasion "Negative Advertising" - Season 4 Audio
    Age of Persuasion "Negative Advertising" - Season 4 May 22, 2010 | 27:30Attack ads have become the staple of political campaigns. Now negative advertising is gaining in popularity throughout the ad business. But do negative ads work?
    Age of Persuasion - "The Real Deal: Authenticity" (August 2009 Encore)Mar 17, 2012 | 27:00Age of Persuasion "The Real Deal: Authenticity" (August 2009 Encore) Audio
    Age of Persuasion "The Real Deal: Authenticity" (August 2009 Encore) Mar 17, 2012 | 27:00The secret to Tiger Woods’ success as a golfer is that he can make a golf ball soar, spin, curve- heck, he can make it deal cards if he wants to. But what’s the secret to Tiger Woods as a brand? It’s authenticity. This week Terry O’Reilly explains the importance of a brand living up to its promise- of actually being everything it says it is.
    Age of Persuasion - "A Sense of Persuasion" (September 2008 Encore)Jun 9, 2012 | 27:26Age of Persuasion "A Sense of Persuasion" (September 2008 Encore) Audio
    Age of Persuasion "A Sense of Persuasion" (September 2008 Encore) Jun 9, 2012 | 27:26Top brands are discovering that the best way into your imagination may be through all five of your senses. Join Terry O'Reilly this week on The Age of Persuasion as he explores the new trend of 'celebrity' fragrances,' examines the century-old connection between music and colours, explains why Kellogg's hires a team to refine the "crunch" of its cereals, and shows how three drops of vanilla can help sell a quarter-million-dollar home.
    Age of Persuasion - "Marketing Pioneers" (February 2011 Encore)Aug 30, 2011 | 26:35Age of Persuasion "Marketing Pioneers" (February 2011 Encore) Audio
    Age of Persuasion "Marketing Pioneers" (February 2011 Encore) Aug 30, 2011 | 26:35We look at the pioneers who created products that created industries. We talk about the first company to link diamond rings to engagements, how alcohol inspired the very first travel agent, how a brainstorm while ice-fishing ignited a $97 billion dollar industry, how a traveling salesman and his date led to the first car rental, and how an embarrassing moment in a restaurant revolutionized the way we shop.
    Age of Persuasion - "Three Foot Marketing: The Battleground In-Store"Apr 9, 2011 | 26:15Age of Persuasion "Three Foot Marketing: The Battleground In-Store" Audio
    Age of Persuasion "Three Foot Marketing: The Battleground In-Store" Apr 9, 2011 | 26:15This week on the Age of Persuasion, we're going shopping. The topic is "Three Foot Marketing." Research shows that 75% of shopping decisions are made in the store, and they are all made within the last three feet - meaning that critical distance between your shopping cart and the shelf. We'll examine how stores use design, technology and psychology to influence your decisions - from the moment you walk in to when you line up at the cash. We'll also look at the interesting tug-of-war that happens between stores and brands. There's no doubt about it, those three feet have become one of the biggest battlegrounds for your dollar.
    Age of Persuasion - "Genericide: When A Brand Becomes Generic"May 7, 2011 | 26:33Age of Persuasion "Genericide: When A Brand Becomes Generic" Audio
    Age of Persuasion "Genericide: When A Brand Becomes Generic" May 7, 2011 | 26:33This week, the Age of Persuasion looks at the concept of "Genericide" - when brand names become generic. If a product remains the number one brand for decades, it risks losing control of its trademark. Many pioneering brands suffered that fate. Just ask the board game "Monopoly," who lost the right to their own trademark recently. As a result, other big brands are fighting to prevent genericide - like Kleenex and Band-Aid. Their stories are fascinating.
    Age of Persuasion - Terry's Book Club (Season 5)Jun 11, 2011 | 26:05Age of Persuasion Terry's Book Club (Season 5) Audio
    Age of Persuasion Terry's Book Club (Season 5) Jun 11, 2011 | 26:05This week, the Age of Persuasion invites you to our Book Club. I'll be telling stories from my favourite advertising books, and I'll examine the incredible lessons within their pages that have served me well over my entire career. By the way, a few of those books aren't even about advertising. In fact, one is a book about science, and another is about theatre actors.
    Age of Persuasion - Ask Terry, Again (Season 5)Jun 25, 2011 | 26:33Age of Persuasion Ask Terry, Again (Season 5) Audio
    Age of Persuasion Ask Terry, Again (Season 5) Jun 25, 2011 | 26:33It's our final episode of the 2011 season. This week, we turn The Age of Persuasion over to listeners. It's our annual "Ask Terry" show. We asked you to submit any questions you had about the advertising world, and you responded with a record amount of very interesting, very insightful ones that touch on subjects like negative political advertising, why there are so many bad local commercials, and what do background actors really say when their lips move.
    Age of Persuasion - "Urban Legends" (June 2009 Encore)Apr 7, 2012 | 26:59Age of Persuasion "Urban Legends" (June 2009 Encore) Audio
    Age of Persuasion "Urban Legends" (June 2009 Encore) Apr 7, 2012 | 26:59Join Terry O’Reilly around the campfire as he explores Urban Legends surrounding advertising. He’ll debunk a few of the howlers, and tell stories of a few that are true.
    Age of Persuasion - “Persuasion Fail” - Season 4Jan 30, 2010 | 27:30Age of Persuasion “Persuasion Fail” - Season 4 Audio
    Age of Persuasion “Persuasion Fail” - Season 4 Jan 30, 2010 | 27:30This week, Terry O’Reilly takes a break from his customary celebration of great advertising, and offers a tour of some of the great train wrecks of his industry.
    Age of Persuasion - “More Remarkable Brands” - Season 4Jun 12, 2010 | 27:30Age of Persuasion “More Remarkable Brands” - Season 4 Audio
    Age of Persuasion “More Remarkable Brands” - Season 4 Jun 12, 2010 | 27:30This week, Terry checks under the hood of a handful of fascinating brands, to see what makes them tick.

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