Age of Persuasion | Jun 26, 2010 | 27:30

"Admen in Madmen" - Season 4

Join Terry O'Reilly this week as he analyzes the show, compares it to the real advertising world he works in daily, and searches for the Admen in Mad Men.

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Age of Persuasion - "The Real Deal: Authenticity" (August 2009 Encore)Mar 17, 2012 | 27:00Age of Persuasion "The Real Deal: Authenticity" (August 2009 Encore) Audio
Age of Persuasion "The Real Deal: Authenticity" (August 2009 Encore) Mar 17, 2012 | 27:00The secret to Tiger Woods’ success as a golfer is that he can make a golf ball soar, spin, curve- heck, he can make it deal cards if he wants to. But what’s the secret to Tiger Woods as a brand? It’s authenticity. This week Terry O’Reilly explains the importance of a brand living up to its promise- of actually being everything it says it is.
Age of Persuasion - "Green Marketing" (January 2011 Encore)Aug 2, 2011 | 26:35Age of Persuasion "Green Marketing" (January 2011 Encore) Audio
Age of Persuasion "Green Marketing" (January 2011 Encore) Aug 2, 2011 | 26:35Terry O'Reilly looks back at how the green movement started, how it's evolved and what it all means to everyday consumers.
Age of Persuasion - "Genericide: When A Brand Becomes Generic"May 7, 2011 | 26:33Age of Persuasion "Genericide: When A Brand Becomes Generic" Audio
Age of Persuasion "Genericide: When A Brand Becomes Generic" May 7, 2011 | 26:33This week, the Age of Persuasion looks at the concept of "Genericide" - when brand names become generic. If a product remains the number one brand for decades, it risks losing control of its trademark. Many pioneering brands suffered that fate. Just ask the board game "Monopoly," who lost the right to their own trademark recently. As a result, other big brands are fighting to prevent genericide - like Kleenex and Band-Aid. Their stories are fascinating.
Age of Persuasion - "According to Hoyle" (February 2009 Encore)Jan 28, 2012 | 27:00Age of Persuasion "According to Hoyle" (February 2009 Encore) Audio
Age of Persuasion "According to Hoyle" (February 2009 Encore) Jan 28, 2012 | 27:00Are there “rules” for creating great ads? This week, Terry O’Reilly dusts off the Great Rulebook of Creative Advertising and shares some of its immutable laws, and plays successful ads that… well… mute them.
Age of Persuasion - "Commandeering Holidays" (February 2009 Encore)Feb 4, 2012 | 27:00Age of Persuasion "Commandeering Holidays" (February 2009 Encore) Audio
Age of Persuasion "Commandeering Holidays" (February 2009 Encore) Feb 4, 2012 | 27:00This week Terry O’Reilly explains why advertisers don’t dare ignore the opportunities presented by holidays.
Age of Persuasion - "Sun Tsu & The Art of Advertising" (April 2009 Encore)Feb 18, 2012 | 27:00Age of Persuasion "Sun Tsu & The Art of Advertising" (April 2009 Encore) Audio
Age of Persuasion "Sun Tsu & The Art of Advertising" (April 2009 Encore) Feb 18, 2012 | 27:00This week, Terry O’Reilly explains the tangible- and intangible process of forming loyalties between brands and customers: and what goes into that ‘gut’ feeling that makes people reach for one brand over another, when all else is equal.
Age of Persuasion - "Urban Legends" (June 2009 Encore)Apr 7, 2012 | 26:59Age of Persuasion "Urban Legends" (June 2009 Encore) Audio
Age of Persuasion "Urban Legends" (June 2009 Encore) Apr 7, 2012 | 26:59Join Terry O’Reilly around the campfire as he explores Urban Legends surrounding advertising. He’ll debunk a few of the howlers, and tell stories of a few that are true.
Age of Persuasion - Ask Terry (June 2009 Encore)Apr 14, 2012 | 26:59Age of Persuasion Ask Terry (June 2009 Encore) Audio
Age of Persuasion Ask Terry (June 2009 Encore) Apr 14, 2012 | 26:59This week, Terry O’Reilly dedicates an entire show to answering your questions about advertising and marketing.
Age of Persuasion - “Slogans” - Season 4Feb 6, 2010 | 27:29Age of Persuasion “Slogans” - Season 4 Audio
Age of Persuasion “Slogans” - Season 4 Feb 6, 2010 | 27:29Slogans were once an advertising staple. But nowadays, as Terry O’Reilly explains, the slogan is dying out, as major brands turn from words to sentiments, emotions and icons.
Age of Persuasion - "Museum of Persuasion" (June 2009 Encore)Mar 31, 2012 | 26:59Age of Persuasion "Museum of Persuasion" (June 2009 Encore) Audio
Age of Persuasion "Museum of Persuasion" (June 2009 Encore) Mar 31, 2012 | 26:59Anyone remember subtlety in advertising? Or longform ads with irresistible prose? Or the quaint, old-fashioned jingles that were once the mainstay of national advertising. Terry O’Reilly has collected them in a magnificent new Museum of Persuasion. And he’s just itchin’ to take you on a tour. He’ll offer a nostalgic look at ways advertising has reached people in the past, and show how it points to where the craft of persuasion is headed.
Age of Persuasion - "Reviving the Brand" (March 2008)Jun 20, 2012 | 27:26Age of Persuasion "Reviving the Brand" (March 2008) Audio
Age of Persuasion "Reviving the Brand" (March 2008) Jun 20, 2012 | 27:26Terry O’Reilly explores ways marketers breathe new life into dying brands. He’ll show you how brands have hiked sales not by changing their product, but by changing the ‘idea’ of their product.
Age of Persuasion - "Still More Remarkable Brands"Feb 12, 2011 | 26:32Age of Persuasion "Still More Remarkable Brands" Audio
Age of Persuasion "Still More Remarkable Brands" Feb 12, 2011 | 26:32This week on the Age of Persuasion, we feature our annual look at Five Remarkable Brands. They may not be category leaders or even things you can buy, but they are fascinating. They include; A certain scientist who is such a powerful brand that he has displaced other great thinkers, a company that makes our world a little more colourful, a comic book that has enthralled teenagers for over 70 years, a honey of a product that was born in the back of a pick-up truck, and the most Emmy-nominated TV show in broadcast history. Best of all, they're not only remarkable brands, they're remarkable stories as well.
Age of Persuasion - "Burn The Boats: The Brands That Risked And Won"Mar 12, 2011 | 26:10Age of Persuasion "Burn The Boats: The Brands That Risked And Won" Audio
Age of Persuasion "Burn The Boats: The Brands That Risked And Won" Mar 12, 2011 | 26:10This week, The Age of Persuasion looks at the concept of "Risk." We tell the stories of the marketers who took the biggest risks, and reaped the greatest rewards - including how one of the best loved movies of all time only survived because the producer risked his career on it, a board game that dared break the conventions of the category, a watch company that risked all and saved the Swiss watch making industry in the process, a CEO who made a decision that was so unpopular even his board of directors bet against him, and the remarkable story of a entrepreneur who risked everything to start a company, then risked a gamble in Vegas to save it.
Age of Persuasion - "Dynamic Duos: The Famous Partnerships In Advertising"Apr 2, 2011 | 26:10Age of Persuasion "Dynamic Duos: The Famous Partnerships In Advertising" Audio
Age of Persuasion "Dynamic Duos: The Famous Partnerships In Advertising" Apr 2, 2011 | 26:10Season 5: This week on the Age of Persuasion, we look at "Dynamic Duos" - those rare ad agency/client relationships that resulted in some of the most famous advertising of all time. We'll examine the relationship between Nike founder Phil Knight and his ad agency creative director Dan Wieden, Apple's Steve Jobs and Creative Director Lee Clow, temperamental winery owner Julio Gallo and his legendary creative director and tough guy, Hal Riney, and we'll tell the story of the creative director who created a Hall of Fame campaign around the fact his client looked like a chicken.
Age of Persuasion - "Opportunism" (May 2010 Encore)May 14, 2011 | 26:34Age of Persuasion "Opportunism" (May 2010 Encore) Audio
Age of Persuasion "Opportunism" (May 2010 Encore) May 14, 2011 | 26:34This week, the Age of Persuasion features an encore broadcast of Season Four's "Opportunism" originally aired May 29, 2010. Every now and then, marketers throw away the playbook, and create campaigns based on surprising opportunities that suddenly appear. Sometimes it's taking advantage of a news story, or a competitor's ad, or a new economic reality - or even the launch of the Space Shuttle. It takes courage and ingenuity, but when opportunism works, it can put a brand on the map.

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