Jun 18, 2011 | 26:33Age of Persuasion Diversity In Advertising - Season 5 Audio
Age of Persuasion Diversity In Advertising - Season 5 Jun 18, 2011 | 26:33This week we'll trace the emergence of the minority market, the failure of Madison Avenue to recognize the spending power of that growing consumer base, and the struggles that people of colour had to be acknowledged as valued consumers. We'll also feature the first ads aimed at minorities, the first minority spokespeople, and the pioneers who broke ground.
Mar 26, 2011 | 26:16Age of Persuasion Mad Women: The Great Women of Advertising - Season 5 Audio
Age of Persuasion Mad Women: The Great Women of Advertising - Season 5 Mar 26, 2011 | 26:16This week, the Age of Persuasion looks at the Great Women of Advertising. The Hall Of Famers who broke the rules, kicked open the doors and created some of the most famous advertising of our times. We'll meet the first advertising woman ever, the woman who created the first images of wives as Happy Homemakers, the woman who revolutionized the retail business, the female creative director who inspired the "I Love New York" campaign, as well as some of the top ad women of today.
Jun 4, 2011 | 26:34Age of Persuasion Slogans (February 6, 2010 Encore) - Season 5 Audio
Age of Persuasion Slogans (February 6, 2010 Encore) - Season 5 Jun 4, 2011 | 26:34This week, the Age of Persuasion features an encore broadcast of "Slogans." The word comes from the Gaelic, "Slaugh Gairn" which means, "cry of the host." We'll look at the greatest cries of all time, from "Finger Lickin' Good" to "Just Do It" to the phrase "Always a Bridesmaid, Never a Bride" - which most people don't know started as a slogan for Listerine. We'll examine why a small collection of words can worth millions, and how those words stay stuck in our minds for decades.
May 21, 2011 | 26:19Age of Persuasion The Sound of Persuasion - Season 5 Audio
Age of Persuasion The Sound of Persuasion - Season 5 May 21, 2011 | 26:19Advertising has used sound to sell for decades. But sound can be used for more than painting pictures on radio - sound can be carefully created to persuade. The stories behind those sounds are fascinating - from the earliest recorded sound in history, to the first use of sound in radio commercials, to signature sounds on famous TV ad campaigns, and even to the start-up sound we hear on our computers everyday. Each one created specifically to persuade you of something.
Jun 11, 2011 | 26:05Age of Persuasion Terry's Book Club - Season 5 Audio
Age of Persuasion Terry's Book Club - Season 5 Jun 11, 2011 | 26:05This week, the Age of Persuasion invites you to our Book Club. I'll be telling stories from my favourite advertising books, and I'll examine the incredible lessons within their pages that have served me well over my entire career. By the way, a few of those books aren't even about advertising. In fact, one is a book about science, and another is about theatre actors.
Apr 30, 2011 | 26:33Age of Persuasion The Happy Homemaker: Part 2 - Season 5 Audio
Age of Persuasion The Happy Homemaker: Part 2 - Season 5 Apr 30, 2011 | 26:33This week, The Age of Persuasion looks at part two of how Madison Avenue invented the Happy Homemaker. While advertising encouraged women to aspire to be housewives in the 50s and 60s, that stay-at-home stereotype was called out onto the carpet by a best-selling book titled <em>The Feminine Mystique</em> in 1963. That book and others like it helped fuel the embers of Women's LIb - which eventually led the Happy Homemaker to run smack into feminism in the 1970s. Women were now in the workforce in record numbers, but they were still balancing careers with motherhood. That juggling act would eventually create the next powerful archetype - which Madison Avenue would happily co-opt - and it would become the dominant female image to this day.
Jan 15, 2011 | 26:35Age of Persuasion "Luxury Advertising" - Season 5 Audio
Age of Persuasion "Luxury Advertising" - Season 5 Jan 15, 2011 | 26:35Luxury Marketing is a category that is completely different from tradition brand marketing – because it is in the business of selling fantasy. We’ll look at the top 10 most powerful luxury brands in the world (six of which were created at almost the same time in the 19th century) and we’ll analyze luxury marketing techniques. Most of all, we’ll delve deep into our collective psyches to examine why we all desire expensive products in our lives -and what that really says about our inner selves.
May 19, 2012 | 27:31Age of Persuasion Advertisers as Censors Audio
Age of Persuasion Advertisers as Censors May 19, 2012 | 27:31According to author C. Edwin Baker, "Advertisers, not governments, are the primary censors of media content... today." Terry O'Reilly respectfully disagrees - and this week he'll explain why. He'll review the long relationship between sponsorship and censorship - from early Radio, to Hitchcock's Psycho, through the more recent woes of radio jock Don Imus. Do advertisers really decide what you should see, hear, or think? And if they don't - who does?
Dec 18, 2008 | 27:26Age of Persuasion "Branding the News" (February 2, 2008 Encore) Audio
Age of Persuasion "Branding the News" (February 2, 2008 Encore) Dec 18, 2008 | 27:26Season 2: News is big business. This week, Terry O'Reilly traces the origins of today's news packaging.
Here's a headline you'll never, ever see in your daily paper: "Nothing Happened". Terry O'Reilly describes the ugly circle that drives modern newsgathering: how reporting takes money, how the need from money means attracting advertisers, how pleasing advertisers requires a vast audience, and how the need for a vast audience affects news content, and the way it's presented.
He explores the cult of personality that drives TV newscasts, and traces the history of news gathering to a handful of distance runners in ancient Greece.
Jan 19, 2009 | 27:00Age of Persuasion “Nasty is the New Nice” - Season 3 Audio
Age of Persuasion “Nasty is the New Nice” - Season 3 Jan 19, 2009 | 27:00Is it just us, or has the tone of advertising gotten colder, nastier, more rude? This week Terry O’Reilly shows how the tone of advertising is taking on a new meanness. The humour of some campaigns is taking on a decidedly sharp edge. Broadcast ads are becoming more heavily laden with violence and bodily functions. Ad copy is developing a case of potty-mouth. We’ll trace some of the sources of this trend, and explain why the earnest, innocent ad copy of the 50’s just won’t cut it today