May 19, 2012 | 27:31Age of Persuasion "Advertisers as Censors" (March 2008 Encore) Audio
Age of Persuasion "Advertisers as Censors" (March 2008 Encore) May 19, 2012 | 27:31According to author C. Edwin Baker, "Advertisers, not governments, are the primary censors of media content... today." Terry O'Reilly respectfully disagrees - and this week he'll explain why. He'll review the long relationship between sponsorship and censorship - from early Radio, to Hitchcock's Psycho, through the more recent woes of radio jock Don Imus. Do advertisers really decide what you should see, hear, or think? And if they don't - who does?
Jan 14, 2012 | 27:00Age of Persuasion "Nasty is the New Nice" (January 2009 Encore) Audio
Age of Persuasion "Nasty is the New Nice" (January 2009 Encore) Jan 14, 2012 | 27:00Is it just us, or has the tone of advertising gotten colder, nastier, more rude? This week Terry O’Reilly shows how the tone of advertising is taking on a new meanness. The humour of some campaigns is taking on a decidedly sharp edge. Broadcast ads are becoming more heavily laden with violence and bodily functions. Ad copy is developing a case of potty-mouth. We’ll trace some of the sources of this trend, and explain why the earnest, innocent ad copy of the 50’s just won’t cut it today
Aug 30, 2011 | 26:35Age of Persuasion "Marketing Pioneers" (February 2011 Encore) Audio
Age of Persuasion "Marketing Pioneers" (February 2011 Encore) Aug 30, 2011 | 26:35We look at the pioneers who created products that created industries. We talk about the first company to link diamond rings to engagements, how alcohol inspired the very first travel agent, how a brainstorm while ice-fishing ignited a $97 billion dollar industry, how a traveling salesman and his date led to the first car rental, and how an embarrassing moment in a restaurant revolutionized the way we shop.
Feb 12, 2011 | 26:32Age of Persuasion "Still More Remarkable Brands" Audio
Age of Persuasion "Still More Remarkable Brands" Feb 12, 2011 | 26:32This week on the Age of Persuasion, we feature our annual look at Five Remarkable Brands. They may not be category leaders or even things you can buy, but they are fascinating. They include; A certain scientist who is such a powerful brand that he has displaced other great thinkers, a company that makes our world a little more colourful, a comic book that has enthralled teenagers for over 70 years, a honey of a product that was born in the back of a pick-up truck, and the most Emmy-nominated TV show in broadcast history. Best of all, they're not only remarkable brands, they're remarkable stories as well.