Age of Persuasion | Mar 24, 2012 | 26:59

"Entertainment or Nothing" (May 2009 Encore)

Terry O’Reilly explains how all kinds of modern messages are being wrapped in entertainment, or are tied to engaging ideas.

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Age of Persuasion - Ask Terry, Again (Season 5)Jun 25, 2011 | 26:33Age of Persuasion Ask Terry, Again (Season 5) Audio
Age of Persuasion Ask Terry, Again (Season 5) Jun 25, 2011 | 26:33It's our final episode of the 2011 season. This week, we turn The Age of Persuasion over to listeners. It's our annual "Ask Terry" show. We asked you to submit any questions you had about the advertising world, and you responded with a record amount of very interesting, very insightful ones that touch on subjects like negative political advertising, why there are so many bad local commercials, and what do background actors really say when their lips move.
Age of Persuasion - "Opportunism" (May 2010 Encore)May 14, 2011 | 26:34Age of Persuasion "Opportunism" (May 2010 Encore) Audio
Age of Persuasion "Opportunism" (May 2010 Encore) May 14, 2011 | 26:34This week, the Age of Persuasion features an encore broadcast of Season Four's "Opportunism" originally aired May 29, 2010. Every now and then, marketers throw away the playbook, and create campaigns based on surprising opportunities that suddenly appear. Sometimes it's taking advantage of a news story, or a competitor's ad, or a new economic reality - or even the launch of the Space Shuttle. It takes courage and ingenuity, but when opportunism works, it can put a brand on the map.
Age of Persuasion - "Advertisers as Censors" (March 2008 Encore)May 19, 2012 | 27:31Age of Persuasion "Advertisers as Censors" (March 2008 Encore) Audio
Age of Persuasion "Advertisers as Censors" (March 2008 Encore) May 19, 2012 | 27:31According to author C. Edwin Baker, "Advertisers, not governments, are the primary censors of media content... today." Terry O'Reilly respectfully disagrees - and this week he'll explain why. He'll review the long relationship between sponsorship and censorship - from early Radio, to Hitchcock's Psycho, through the more recent woes of radio jock Don Imus. Do advertisers really decide what you should see, hear, or think? And if they don't - who does?
Age of Persuasion - "Sun Tsu & The Art of Advertising" (April 2009 Encore)Feb 18, 2012 | 27:00Age of Persuasion "Sun Tsu & The Art of Advertising" (April 2009 Encore) Audio
Age of Persuasion "Sun Tsu & The Art of Advertising" (April 2009 Encore) Feb 18, 2012 | 27:00This week, Terry O’Reilly explains the tangible- and intangible process of forming loyalties between brands and customers: and what goes into that ‘gut’ feeling that makes people reach for one brand over another, when all else is equal.
Age of Persuasion - "Embracing New Media" (June 2009 Encore)Apr 21, 2012 | 26:59Age of Persuasion "Embracing New Media" (June 2009 Encore) Audio
Age of Persuasion "Embracing New Media" (June 2009 Encore) Apr 21, 2012 | 26:59As Terry O’Reilly observes, the creation of each new medium brings with it a learning curve, as its strengths are discovered, and its ‘language’ invented.
Age of Persuasion - Ask Terry (June 2009 Encore)Apr 14, 2012 | 26:59Age of Persuasion Ask Terry (June 2009 Encore) Audio
Age of Persuasion Ask Terry (June 2009 Encore) Apr 14, 2012 | 26:59This week, Terry O’Reilly dedicates an entire show to answering your questions about advertising and marketing.
Age of Persuasion - “Heroes and Villains” - Season 4Jan 23, 2010 | 27:29Age of Persuasion “Heroes and Villains” - Season 4 Audio
Age of Persuasion “Heroes and Villains” - Season 4 Jan 23, 2010 | 27:29This week Terry O’Reilly shows how strong villains, problems, obstacles and rivals play a vital role in building up a ‘hero’ brand. And he’ll explain how comparison ads can turn rival ‘hero’ brands into villains.
Age of Persuasion - "Royal Jelly" (March 2008 Encore)May 12, 2012 | 27:26Age of Persuasion "Royal Jelly" (March 2008 Encore) Audio
Age of Persuasion "Royal Jelly" (March 2008 Encore) May 12, 2012 | 27:26In the Age of Persuasion, as in all things, some are more equal than others. This week, Terry O'Reilly looks at a handful of gifted individuals- and singular ad agencies- who have done more than change advertising- they've changed popular culture. They are the savants, the gifted, the elect- those with 'royal jelly'. And they cause a $600 billion industry to un-learn everything it had learned about the craft of persuasion.
Age of Persuasion - "Three Foot Marketing: The Battleground In-Store"Apr 9, 2011 | 26:15Age of Persuasion "Three Foot Marketing: The Battleground In-Store" Audio
Age of Persuasion "Three Foot Marketing: The Battleground In-Store" Apr 9, 2011 | 26:15This week on the Age of Persuasion, we're going shopping. The topic is "Three Foot Marketing." Research shows that 75% of shopping decisions are made in the store, and they are all made within the last three feet - meaning that critical distance between your shopping cart and the shelf. We'll examine how stores use design, technology and psychology to influence your decisions - from the moment you walk in to when you line up at the cash. We'll also look at the interesting tug-of-war that happens between stores and brands. There's no doubt about it, those three feet have become one of the biggest battlegrounds for your dollar.
Age of Persuasion - "Genericide: When A Brand Becomes Generic"May 7, 2011 | 26:33Age of Persuasion "Genericide: When A Brand Becomes Generic" Audio
Age of Persuasion "Genericide: When A Brand Becomes Generic" May 7, 2011 | 26:33This week, the Age of Persuasion looks at the concept of "Genericide" - when brand names become generic. If a product remains the number one brand for decades, it risks losing control of its trademark. Many pioneering brands suffered that fate. Just ask the board game "Monopoly," who lost the right to their own trademark recently. As a result, other big brands are fighting to prevent genericide - like Kleenex and Band-Aid. Their stories are fascinating.
Age of Persuasion - “Persuasion Fail” - Season 4Jan 30, 2010 | 27:30Age of Persuasion “Persuasion Fail” - Season 4 Audio
Age of Persuasion “Persuasion Fail” - Season 4 Jan 30, 2010 | 27:30This week, Terry O’Reilly takes a break from his customary celebration of great advertising, and offers a tour of some of the great train wrecks of his industry.
Age of Persuasion - “Slogans” - Season 4Feb 6, 2010 | 27:29Age of Persuasion “Slogans” - Season 4 Audio
Age of Persuasion “Slogans” - Season 4 Feb 6, 2010 | 27:29Slogans were once an advertising staple. But nowadays, as Terry O’Reilly explains, the slogan is dying out, as major brands turn from words to sentiments, emotions and icons.
Age of Persuasion - “Oddballs: Singular Campaigns” - Season 4Mar 10, 2010 | 27:30Age of Persuasion “Oddballs: Singular Campaigns” - Season 4 Audio
Age of Persuasion “Oddballs: Singular Campaigns” - Season 4 Mar 10, 2010 | 27:30This week, Terry explains why oddball campaigns are so important to his trade. Not all rank among the all-time greats; not all scoop major awards.
Age of Persuasion - "Admen in Madmen" - Season 4Jun 26, 2010 | 27:30Age of Persuasion "Admen in Madmen" - Season 4 Audio
Age of Persuasion "Admen in Madmen" - Season 4 Jun 26, 2010 | 27:30Join Terry O'Reilly this week as he analyzes the show, compares it to the real advertising world he works in daily, and searches for the Admen in Mad Men.
Age of Persuasion - "Branding the News" (February 2008 Encore)May 5, 2012 | 27:26Age of Persuasion "Branding the News" (February 2008 Encore) Audio
Age of Persuasion "Branding the News" (February 2008 Encore) May 5, 2012 | 27:26Season 2: News is big business. This week, Terry O'Reilly traces the origins of today's news packaging. Here's a headline you'll never, ever see in your daily paper: "Nothing Happened". Terry O'Reilly describes the ugly circle that drives modern newsgathering: how reporting takes money, how the need from money means attracting advertisers, how pleasing advertisers requires a vast audience, and how the need for a vast audience affects news content, and the way it's presented. He explores the cult of personality that drives TV newscasts, and traces the history of news gathering to a handful of distance runners in ancient Greece.

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