Age of Persuasion | Feb 11, 2012 | 27:00

"Repetition Repetition Repetition" (March 2009 Encore)

This week, Terry O’Reilly examines the role ‘frequency’ plays in ad messages.

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Age of Persuasion - "Genericide: When A Brand Becomes Generic"May 7, 2011 | 26:33Age of Persuasion "Genericide: When A Brand Becomes Generic" Audio
Age of Persuasion "Genericide: When A Brand Becomes Generic" May 7, 2011 | 26:33This week, the Age of Persuasion looks at the concept of "Genericide" - when brand names become generic. If a product remains the number one brand for decades, it risks losing control of its trademark. Many pioneering brands suffered that fate. Just ask the board game "Monopoly," who lost the right to their own trademark recently. As a result, other big brands are fighting to prevent genericide - like Kleenex and Band-Aid. Their stories are fascinating.
Age of Persuasion - "Diversity In Advertising"Jun 18, 2011 | 26:33Age of Persuasion "Diversity In Advertising" Audio
Age of Persuasion "Diversity In Advertising" Jun 18, 2011 | 26:33This week we'll trace the emergence of the minority market, the failure of Madison Avenue to recognize the spending power of that growing consumer base, and the struggles that people of colour had to be acknowledged as valued consumers. We'll also feature the first ads aimed at minorities, the first minority spokespeople, and the pioneers who broke ground.
Age of Persuasion - "The Myths of Persuasion" (May 2009 Encore)Mar 17, 2012 | 27:00Age of Persuasion "The Myths of Persuasion" (May 2009 Encore) Audio
Age of Persuasion "The Myths of Persuasion" (May 2009 Encore) Mar 17, 2012 | 27:00This week, Terry O’Reilly tackles some common myths surrounding the ad business, including the myth that advertising is about spontaneous ideas.
Age of Persuasion - "Reviving the Brand" (March 2008)Jun 20, 2012 | 27:26Age of Persuasion "Reviving the Brand" (March 2008) Audio
Age of Persuasion "Reviving the Brand" (March 2008) Jun 20, 2012 | 27:26Terry O’Reilly explores ways marketers breathe new life into dying brands. He’ll show you how brands have hiked sales not by changing their product, but by changing the ‘idea’ of their product.
Age of Persuasion - "Marketing Pioneers" (February 2011 Encore)Aug 30, 2011 | 26:35Age of Persuasion "Marketing Pioneers" (February 2011 Encore) Audio
Age of Persuasion "Marketing Pioneers" (February 2011 Encore) Aug 30, 2011 | 26:35We look at the pioneers who created products that created industries. We talk about the first company to link diamond rings to engagements, how alcohol inspired the very first travel agent, how a brainstorm while ice-fishing ignited a $97 billion dollar industry, how a traveling salesman and his date led to the first car rental, and how an embarrassing moment in a restaurant revolutionized the way we shop.
Age of Persuasion - "The Persuasive Power of Storytelling"May 26, 2012 | 27:31Age of Persuasion "The Persuasive Power of Storytelling" Audio
Age of Persuasion "The Persuasive Power of Storytelling" May 26, 2012 | 27:31
Age of Persuasion - "According to Hoyle" (February 2009 Encore)Jan 28, 2012 | 27:00Age of Persuasion "According to Hoyle" (February 2009 Encore) Audio
Age of Persuasion "According to Hoyle" (February 2009 Encore) Jan 28, 2012 | 27:00Are there “rules” for creating great ads? This week, Terry O’Reilly dusts off the Great Rulebook of Creative Advertising and shares some of its immutable laws, and plays successful ads that… well… mute them.
Age of Persuasion - "Urban Legends" (June 2009 Encore)Apr 7, 2012 | 26:59Age of Persuasion "Urban Legends" (June 2009 Encore) Audio
Age of Persuasion "Urban Legends" (June 2009 Encore) Apr 7, 2012 | 26:59Join Terry O’Reilly around the campfire as he explores Urban Legends surrounding advertising. He’ll debunk a few of the howlers, and tell stories of a few that are true.
Age of Persuasion - Ask Terry (June 2009 Encore)Apr 14, 2012 | 26:59Age of Persuasion Ask Terry (June 2009 Encore) Audio
Age of Persuasion Ask Terry (June 2009 Encore) Apr 14, 2012 | 26:59This week, Terry O’Reilly dedicates an entire show to answering your questions about advertising and marketing.
Age of Persuasion - "Branding the News" (February 2008 Encore)May 5, 2012 | 27:26Age of Persuasion "Branding the News" (February 2008 Encore) Audio
Age of Persuasion "Branding the News" (February 2008 Encore) May 5, 2012 | 27:26Season 2: News is big business. This week, Terry O'Reilly traces the origins of today's news packaging. Here's a headline you'll never, ever see in your daily paper: "Nothing Happened". Terry O'Reilly describes the ugly circle that drives modern newsgathering: how reporting takes money, how the need from money means attracting advertisers, how pleasing advertisers requires a vast audience, and how the need for a vast audience affects news content, and the way it's presented. He explores the cult of personality that drives TV newscasts, and traces the history of news gathering to a handful of distance runners in ancient Greece.
Age of Persuasion - "Green Marketing" (January 2011 Encore)Aug 2, 2011 | 26:35Age of Persuasion "Green Marketing" (January 2011 Encore) Audio
Age of Persuasion "Green Marketing" (January 2011 Encore) Aug 2, 2011 | 26:35Terry O'Reilly looks back at how the green movement started, how it's evolved and what it all means to everyday consumers.
Age of Persuasion - "Still More Remarkable Brands"Feb 12, 2011 | 26:32Age of Persuasion "Still More Remarkable Brands" Audio
Age of Persuasion "Still More Remarkable Brands" Feb 12, 2011 | 26:32This week on the Age of Persuasion, we feature our annual look at Five Remarkable Brands. They may not be category leaders or even things you can buy, but they are fascinating. They include; A certain scientist who is such a powerful brand that he has displaced other great thinkers, a company that makes our world a little more colourful, a comic book that has enthralled teenagers for over 70 years, a honey of a product that was born in the back of a pick-up truck, and the most Emmy-nominated TV show in broadcast history. Best of all, they're not only remarkable brands, they're remarkable stories as well.
Age of Persuasion - "Three Foot Marketing: The Battleground In-Store"Apr 9, 2011 | 26:15Age of Persuasion "Three Foot Marketing: The Battleground In-Store" Audio
Age of Persuasion "Three Foot Marketing: The Battleground In-Store" Apr 9, 2011 | 26:15This week on the Age of Persuasion, we're going shopping. The topic is "Three Foot Marketing." Research shows that 75% of shopping decisions are made in the store, and they are all made within the last three feet - meaning that critical distance between your shopping cart and the shelf. We'll examine how stores use design, technology and psychology to influence your decisions - from the moment you walk in to when you line up at the cash. We'll also look at the interesting tug-of-war that happens between stores and brands. There's no doubt about it, those three feet have become one of the biggest battlegrounds for your dollar.
Age of Persuasion - "All Things Being Equal: Parity Products" (March 2010 Encore)Apr 16, 2011 | 26:33Age of Persuasion "All Things Being Equal: Parity Products" (March 2010 Encore) Audio
Age of Persuasion "All Things Being Equal: Parity Products" (March 2010 Encore) Apr 16, 2011 | 26:33This week, the Age of Persuasion features an encore look at Parity Products. It's that strange category where each brand is identical to the other, with nothing unique separating them. Yet, some of the biggest advertisers are parity products, like toothpastes, shampoos, beer and dish soaps. We'll track the history of parity advertising, talk about pioneer Claude Hopkins' ingenious "pre-emptive claim" strategy, and we'll examine the brilliant ways one brand shines a little brighter than the other ... all things being equal.
Age of Persuasion - "Opportunism" (May 2010 Encore)May 14, 2011 | 26:34Age of Persuasion "Opportunism" (May 2010 Encore) Audio
Age of Persuasion "Opportunism" (May 2010 Encore) May 14, 2011 | 26:34This week, the Age of Persuasion features an encore broadcast of Season Four's "Opportunism" originally aired May 29, 2010. Every now and then, marketers throw away the playbook, and create campaigns based on surprising opportunities that suddenly appear. Sometimes it's taking advantage of a news story, or a competitor's ad, or a new economic reality - or even the launch of the Space Shuttle. It takes courage and ingenuity, but when opportunism works, it can put a brand on the map.

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