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    Age of Persuasion - "Leaving Your Mark" (February 2007 Encore)Jun 23, 2012 | 29:31Age of Persuasion "Leaving Your Mark" (February 2007 Encore) Audio
    Age of Persuasion "Leaving Your Mark" (February 2007 Encore) Jun 23, 2012 | 29:31(Originally aired February 15, 2007) The Prime Minister has one. So do Microsoft, the CBC, and the Pope. They've all got a form of logo: a visual symbol, trademark or emblem that distinguishes who they are. Join Terry as he tells the stories behind some of the great logos and trademarks, and shows how today's brand innovators are "translating" them into sound and even attitude.
    Age of Persuasion - "Luxury Advertising" (January 2011 Encore)Aug 9, 2011 | 26:35Age of Persuasion "Luxury Advertising" (January 2011 Encore) Audio
    Age of Persuasion "Luxury Advertising" (January 2011 Encore) Aug 9, 2011 | 26:35Luxury Marketing is a category that is completely different from tradition brand marketing – because it is in the business of selling fantasy. We’ll look at the top 10 most powerful luxury brands in the world (six of which were created at almost the same time in the 19th century) and we’ll analyze luxury marketing techniques. Most of all, we’ll delve deep into our collective psyches to examine why we all desire expensive products in our lives -and what that really says about our inner selves.
    Age of Persuasion - "Ageism In Advertising"May 28, 2011 | 26:33Age of Persuasion "Ageism In Advertising" Audio
    Age of Persuasion "Ageism In Advertising" May 28, 2011 | 26:33For the past 30 years, the advertising industry has worshipped at the altar of youth - because people 18 to 49 have the most disposable income. There's only one small problem with that - it isn't true. People 55+ spend the most money in almost all categories. They buy the most cars, spend the most on electronics, and control the most wealth. Yet advertisers aren't chasing them. Join us this week, as we try and figure out why a touch of grey keeps advertisers away.
    Age of Persuasion - "The Happy Homemaker" - Part 1Apr 23, 2011 | 26:33Age of Persuasion "The Happy Homemaker" - Part 1 Audio
    Age of Persuasion "The Happy Homemaker" - Part 1 Apr 23, 2011 | 26:33This week, The Age of Persuasion looks at how Madison Avenue invented... the housewife. Over 100 years ago, the advertising industry realized they had thousands of household products to sell. All they needed was a customer. So they invented the Happy Homemaker, and for the next 25 years, encouraged women to be stay- at-home moms. That strategy created the biggest business in the world: Housekeeping. The rest is advertising history.
    Age of Persuasion - "Green Marketing" (January 2011 Encore)Aug 2, 2011 | 26:35Age of Persuasion "Green Marketing" (January 2011 Encore) Audio
    Age of Persuasion "Green Marketing" (January 2011 Encore) Aug 2, 2011 | 26:35Terry O'Reilly looks back at how the green movement started, how it's evolved and what it all means to everyday consumers.
    Age of Persuasion - "The Sound of Persuasion"May 21, 2011 | 26:19Age of Persuasion "The Sound of Persuasion" Audio
    Age of Persuasion "The Sound of Persuasion" May 21, 2011 | 26:19Advertising has used sound to sell for decades. But sound can be used for more than painting pictures on radio - sound can be carefully created to persuade. The stories behind those sounds are fascinating - from the earliest recorded sound in history, to the first use of sound in radio commercials, to signature sounds on famous TV ad campaigns, and even to the start-up sound we hear on our computers everyday. Each one created specifically to persuade you of something.
    Age of Persuasion - "The Persuasive Power of Storytelling"May 26, 2012 | 27:31Age of Persuasion "The Persuasive Power of Storytelling" Audio
    Age of Persuasion "The Persuasive Power of Storytelling" May 26, 2012 | 27:31
    Age of Persuasion - "Embracing New Media" (June 2009 Encore)Apr 21, 2012 | 26:59Age of Persuasion "Embracing New Media" (June 2009 Encore) Audio
    Age of Persuasion "Embracing New Media" (June 2009 Encore) Apr 21, 2012 | 26:59As Terry O’Reilly observes, the creation of each new medium brings with it a learning curve, as its strengths are discovered, and its ‘language’ invented.
    Age of Persuasion - "Mad Women: The Great Women of Advertising"Mar 26, 2011 | 26:16Age of Persuasion "Mad Women: The Great Women of Advertising" Audio
    Age of Persuasion "Mad Women: The Great Women of Advertising" Mar 26, 2011 | 26:16This week, the Age of Persuasion looks at the Great Women of Advertising. The Hall Of Famers who broke the rules, kicked open the doors and created some of the most famous advertising of our times. We'll meet the first advertising woman ever, the woman who created the first images of wives as Happy Homemakers, the woman who revolutionized the retail business, the female creative director who inspired the "I Love New York" campaign, as well as some of the top ad women of today.
    Age of Persuasion - "Diversity In Advertising"Jun 18, 2011 | 26:33Age of Persuasion "Diversity In Advertising" Audio
    Age of Persuasion "Diversity In Advertising" Jun 18, 2011 | 26:33This week we'll trace the emergence of the minority market, the failure of Madison Avenue to recognize the spending power of that growing consumer base, and the struggles that people of colour had to be acknowledged as valued consumers. We'll also feature the first ads aimed at minorities, the first minority spokespeople, and the pioneers who broke ground.
    Age of Persuasion - Ask Terry, Again (Season 5)Jun 25, 2011 | 26:33Age of Persuasion Ask Terry, Again (Season 5) Audio
    Age of Persuasion Ask Terry, Again (Season 5) Jun 25, 2011 | 26:33It's our final episode of the 2011 season. This week, we turn The Age of Persuasion over to listeners. It's our annual "Ask Terry" show. We asked you to submit any questions you had about the advertising world, and you responded with a record amount of very interesting, very insightful ones that touch on subjects like negative political advertising, why there are so many bad local commercials, and what do background actors really say when their lips move.
    Age of Persuasion - "Brand Loyalty"Mar 2, 2012 | 27:03Age of Persuasion "Brand Loyalty" Audio
    Age of Persuasion "Brand Loyalty" Mar 2, 2012 | 27:03
    Age of Persuasion - “Persuasion Fail” - Season 4Jan 30, 2010 | 27:30Age of Persuasion “Persuasion Fail” - Season 4 Audio
    Age of Persuasion “Persuasion Fail” - Season 4 Jan 30, 2010 | 27:30This week, Terry O’Reilly takes a break from his customary celebration of great advertising, and offers a tour of some of the great train wrecks of his industry.
    Age of Persuasion - “More Remarkable Brands” - Season 4Jun 12, 2010 | 27:30Age of Persuasion “More Remarkable Brands” - Season 4 Audio
    Age of Persuasion “More Remarkable Brands” - Season 4 Jun 12, 2010 | 27:30This week, Terry checks under the hood of a handful of fascinating brands, to see what makes them tick.
    Age of Persuasion - "Admen in Madmen" - Season 4Jun 26, 2010 | 27:30Age of Persuasion "Admen in Madmen" - Season 4 Audio
    Age of Persuasion "Admen in Madmen" - Season 4 Jun 26, 2010 | 27:30Join Terry O'Reilly this week as he analyzes the show, compares it to the real advertising world he works in daily, and searches for the Admen in Mad Men.

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