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Sep 4, 2008 | 27:26Age of Persuasion "A Sense of Persuasion" - Season 2 AudioAge of Persuasion "A Sense of Persuasion" - Season 2 Sep 4, 2008 | 27:26Top brands are discovering that the best way into your imagination may be
through all five of your senses. Join Terry O'Reilly this week on The Age
of Persuasion as he explores the new trend of 'celebrity' fragrances,'
examines the century-old connection between music and colours, explains why Kellogg's hires a team to refine the "crunch" of its cereals, and shows how three drops of vanilla can help sell a quarter-million-dollar home.
May 26, 2012 | 27:31Age of Persuasion The Persuasive Power of Storytelling AudioAge of Persuasion The Persuasive Power of Storytelling May 26, 2012 | 27:31
Feb 26, 2011 | 26:02Age of Persuasion AOP Goes to the Movies - Season 5 AudioAge of Persuasion AOP Goes to the Movies - Season 5 Feb 26, 2011 | 26:02This week, Age of Persuasion Goes To The Movies. Just in time for the Oscars, we look at great movie marketing, and talk about the landmark movies that completely altered the way Hollywood sells its films (Yes, one of them involves a shark, but the movie that made the shark possible has a little karate in it). We'll also feature some of the most inventive movie ads ever done, and trace the history of movie trailers - which, by the way, were originally created to drive people OUT of theatres, not into them. It's true. Hope you'll join us.
Feb 27, 2010 | 27:29Age of Persuasion “Being There - Selling Experiences” - Season 4 AudioAge of Persuasion “Being There - Selling Experiences” - Season 4 Feb 27, 2010 | 27:29This week Terry O’Reilly examines the new trend towards "experiential" marketing, where consumers do more than buy a brand - they engage it.
Apr 9, 2011 | 26:15Age of Persuasion Three Foot Marketing: The Battleground In-Store - Season 5 AudioAge of Persuasion Three Foot Marketing: The Battleground In-Store - Season 5 Apr 9, 2011 | 26:15This week on the Age of Persuasion, we're going shopping. The topic is "Three Foot Marketing." Research shows that 75% of shopping decisions are made in the store, and they are all made within the last three feet - meaning that critical distance between your shopping cart and the shelf.
We'll examine how stores use design, technology and psychology to influence your decisions - from the moment you walk in to when you line up at the cash. We'll also look at the interesting tug-of-war that happens between stores and brands. There's no doubt about it, those three feet have become one of the biggest battlegrounds for your dollar.
May 28, 2011 | 26:33Age of Persuasion Ageism In Advertising - Season 5 AudioAge of Persuasion Ageism In Advertising - Season 5 May 28, 2011 | 26:33For the past 30 years, the advertising industry has worshipped at the altar of youth - because people 18 to 49 have the most disposable income. There's only one small problem with that - it isn't true. People 55+ spend the most money in almost all categories. They buy the most cars, spend the most on electronics, and control the most wealth. Yet advertisers aren't chasing them. Join us this week, as we try and figure out why a touch of grey keeps advertisers away.
Jun 4, 2011 | 26:34Age of Persuasion Slogans (February 6, 2010 Encore) - Season 5 AudioAge of Persuasion Slogans (February 6, 2010 Encore) - Season 5 Jun 4, 2011 | 26:34This week, the Age of Persuasion features an encore broadcast of "Slogans." The word comes from the Gaelic, "Slaugh Gairn" which means, "cry of the host." We'll look at the greatest cries of all time, from "Finger Lickin' Good" to "Just Do It" to the phrase "Always a Bridesmaid, Never a Bride" - which most people don't know started as a slogan for Listerine. We'll examine why a small collection of words can worth millions, and how those words stay stuck in our minds for decades.
Jan 8, 2011 | 26:35Age of Persuasion "Green Marketing" - Season 5 AudioAge of Persuasion "Green Marketing" - Season 5 Jan 8, 2011 | 26:35Terry O'Reilly looks back at how the green movement started, how it's evolved and what it all means to everyday consumers.
Mar 26, 2011 | 26:16Age of Persuasion Mad Women: The Great Women of Advertising - Season 5 AudioAge of Persuasion Mad Women: The Great Women of Advertising - Season 5 Mar 26, 2011 | 26:16This week, the Age of Persuasion looks at the Great Women of Advertising. The Hall Of Famers who broke the rules, kicked open the doors and created some of the most famous advertising of our times. We'll meet the first advertising woman ever, the woman who created the first images of wives as Happy Homemakers, the woman who revolutionized the retail business, the female creative director who inspired the "I Love New York" campaign, as well as some of the top ad women of today.
Jun 18, 2011 | 26:33Age of Persuasion Diversity In Advertising - Season 5 AudioAge of Persuasion Diversity In Advertising - Season 5 Jun 18, 2011 | 26:33This week we'll trace the emergence of the minority market, the failure of Madison Avenue to recognize the spending power of that growing consumer base, and the struggles that people of colour had to be acknowledged as valued consumers. We'll also feature the first ads aimed at minorities, the first minority spokespeople, and the pioneers who broke ground.
Mar 2, 2012 | 27:03Age of Persuasion Brand Loyalty AudioAge of Persuasion Brand Loyalty Mar 2, 2012 | 27:03
Jun 25, 2011 | 26:33Age of Persuasion Ask Terry Again - Season 5 AudioAge of Persuasion Ask Terry Again - Season 5 Jun 25, 2011 | 26:33It's our final episode of the 2011 season. This week, we turn The Age of Persuasion over to listeners. It's our annual "Ask Terry" show. We asked you to submit any questions you had about the advertising world, and you responded with a record amount of very interesting, very insightful ones that touch on subjects like negative political advertising, why there are so many bad local commercials, and what do background actors really say when their lips move.
Jun 12, 2010 | 27:30Age of Persuasion “More Remarkable Brands” - Season 4 AudioAge of Persuasion “More Remarkable Brands” - Season 4 Jun 12, 2010 | 27:30This week, Terry checks under the hood of a handful of fascinating brands, to see what makes them tick.
Jan 15, 2011 | 26:35Age of Persuasion "Luxury Advertising" - Season 5 AudioAge of Persuasion "Luxury Advertising" - Season 5 Jan 15, 2011 | 26:35Luxury Marketing is a category that is completely different from tradition brand marketing – because it is in the business of selling fantasy. We’ll look at the top 10 most powerful luxury brands in the world (six of which were created at almost the same time in the 19th century) and we’ll analyze luxury marketing techniques. Most of all, we’ll delve deep into our collective psyches to examine why we all desire expensive products in our lives -and what that really says about our inner selves.
Feb 12, 2011 | 26:32Age of Persuasion Still More Remarkable Brands - Season 5 AudioAge of Persuasion Still More Remarkable Brands - Season 5 Feb 12, 2011 | 26:32This week on the Age of Persuasion, we feature our annual look at Five Remarkable Brands. They may not be category leaders or even things you can buy, but they are fascinating. They include; A certain scientist who is such a powerful brand that he has displaced other great thinkers, a company that makes our world a little more colourful, a comic book that has enthralled teenagers for over 70 years, a honey of a product that was born in the back of a pick-up truck, and the most Emmy-nominated TV show in broadcast history. Best of all, they're not only remarkable brands, they're remarkable stories as well.
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