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Q | Feb 28, 2013
Giorgi Gogia, from Human Rights Watch, on how a novel about a friendship between two Azerbaijani men and their Armenian neighbours made the author a target in his own country. Legendary Canadian comedian Martin Short on his life, career and unique role promoting Canadian talent. Writer Peter Frase on defending rude service.
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The Current | Feb 28, 2013
Head to YouTube and you can watch dozens of scenarios to a problem with older or elderly drivers. Statistically,drivers aged 80-plus almost have the accident rate of the most dangerous driving demographic ... the under 24s. And in Sudbury they are the target of a police tip-line urging other drivers to call in to report any seemingly erratic or dangerous elderly driver. Simple public safety in action? Or age discrimination?
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Mainstreet NS | Mar 1, 2013
A team led by our oceans guy, Boris Worm, has found that about 100 million sharks die every year, and the biggest preventable culprit is fishing. He explains the significance of his finding.
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And the Winner Is | Feb 26, 2013
As a boy in pre-war Austria, Georg Tintner played the piano, sang with the Vienna Boys Choir, and composed his own music. By the time World War Two broke out, he was also a conductor. But Georg Tintner was a conductor with Jewish roots. And so, after the Anschluss in 1938, he was fired. By 1942, Mr. Tintner made his way to New Zealand, and for the better part of the next forty-five years of his life, he served as a conductor across New Zealand, Australia and South Africa. But in 1987, he moved to Halifax, where he would leave his mark as the conductor of Symphony Nova Scotia. He died in Halifax on October 2, 1999.
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Tapestry | Feb 22, 2013
We take a look at how doubt and skepticism can be essential ingredients to faith. Mary meets Rabbi Rami Shapiro - a rabbi who says he isn't religious, but rather a curious, holy rascal. She also talks to Michael Shermer, the founder of Skeptic Magazine. He's held his own against Deepak Chopra in a go round on consciousness and quantum physics.
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Nov 20, 2008 | 27:27Age of Persuasion "Do This or Die" (June 21, 2007 Encore) - Season 2 AudioAge of Persuasion "Do This or Die" (June 21, 2007 Encore) - Season 2 Nov 20, 2008 | 27:27A generation ago, one of the greats of the Ad business, Bob Levenson, wrote perhaps the most remarkable - and least-celebrated - ads in history.
Titled "Do This Or Die", it was both a manifesto and a warning to the Ad Industry.
It was a plea for candour and intelligence among advertisers, and for authentic dialogue with consumers. This week on The Age of Persuasion, Terry O'Reilly explains why today's advertisers ignore this plea at their peril.
Feb 15, 2007 | 29:31Age of Persuasion Leaving Your Mark AudioAge of Persuasion Leaving Your Mark Feb 15, 2007 | 29:31Broadcast Date February 23, 2008 (Originally aired February 15, 2007) The Prime Minister has one. So do Microsoft, the CBC, and the Pope. They've all got a form of logo: a visual symbol, trademark or emblem that distinguishes who they are. Join Terry as he tells the stories behind some of the great logos and trademarks, and shows how today's brand innovators are "translating" them into sound and even attitude.
May 26, 2012 | 27:31Age of Persuasion The Persuasive Power of Storytelling AudioAge of Persuasion The Persuasive Power of Storytelling May 26, 2012 | 27:31
Jun 4, 2011 | 26:34Age of Persuasion Slogans (February 6, 2010 Encore) - Season 5 AudioAge of Persuasion Slogans (February 6, 2010 Encore) - Season 5 Jun 4, 2011 | 26:34This week, the Age of Persuasion features an encore broadcast of "Slogans." The word comes from the Gaelic, "Slaugh Gairn" which means, "cry of the host." We'll look at the greatest cries of all time, from "Finger Lickin' Good" to "Just Do It" to the phrase "Always a Bridesmaid, Never a Bride" - which most people don't know started as a slogan for Listerine. We'll examine why a small collection of words can worth millions, and how those words stay stuck in our minds for decades.
Jun 25, 2011 | 26:33Age of Persuasion Ask Terry Again - Season 5 AudioAge of Persuasion Ask Terry Again - Season 5 Jun 25, 2011 | 26:33It's our final episode of the 2011 season. This week, we turn The Age of Persuasion over to listeners. It's our annual "Ask Terry" show. We asked you to submit any questions you had about the advertising world, and you responded with a record amount of very interesting, very insightful ones that touch on subjects like negative political advertising, why there are so many bad local commercials, and what do background actors really say when their lips move.
May 21, 2011 | 26:19Age of Persuasion The Sound of Persuasion - Season 5 AudioAge of Persuasion The Sound of Persuasion - Season 5 May 21, 2011 | 26:19Advertising has used sound to sell for decades. But sound can be used for more than painting pictures on radio - sound can be carefully created to persuade. The stories behind those sounds are fascinating - from the earliest recorded sound in history, to the first use of sound in radio commercials, to signature sounds on famous TV ad campaigns, and even to the start-up sound we hear on our computers everyday. Each one created specifically to persuade you of something.
Mar 2, 2012 | 27:03Age of Persuasion Brand Loyalty AudioAge of Persuasion Brand Loyalty Mar 2, 2012 | 27:03
Jan 30, 2010 | 27:30Age of Persuasion “Persuasion Fail” - Season 4 AudioAge of Persuasion “Persuasion Fail” - Season 4 Jan 30, 2010 | 27:30This week, Terry O’Reilly takes a break from his customary celebration of great advertising, and offers a tour of some of the great train wrecks of his industry.
Apr 23, 2011 | 26:33Age of Persuasion The Happy Homemaker: Part 1 - Season 5 AudioAge of Persuasion The Happy Homemaker: Part 1 - Season 5 Apr 23, 2011 | 26:33This week, The Age of Persuasion looks at how Madison Avenue invented... the housewife. Over 100 years ago, the advertising industry realized they had thousands of household products to sell. All they needed was a customer. So they invented the Happy Homemaker, and for the next 25 years, encouraged women to be stay- at-home moms. That strategy created the biggest business in the world: Housekeeping.
The rest is advertising history.
May 19, 2012 | 27:31Age of Persuasion Advertisers as Censors AudioAge of Persuasion Advertisers as Censors May 19, 2012 | 27:31According to author C. Edwin Baker, "Advertisers, not governments, are the primary censors of media content... today." Terry O'Reilly respectfully disagrees - and this week he'll explain why. He'll review the long relationship between sponsorship and censorship - from early Radio, to Hitchcock's Psycho, through the more recent woes of radio jock Don Imus. Do advertisers really decide what you should see, hear, or think? And if they don't - who does?
Apr 9, 2011 | 26:15Age of Persuasion Three Foot Marketing: The Battleground In-Store - Season 5 AudioAge of Persuasion Three Foot Marketing: The Battleground In-Store - Season 5 Apr 9, 2011 | 26:15This week on the Age of Persuasion, we're going shopping. The topic is "Three Foot Marketing." Research shows that 75% of shopping decisions are made in the store, and they are all made within the last three feet - meaning that critical distance between your shopping cart and the shelf.
We'll examine how stores use design, technology and psychology to influence your decisions - from the moment you walk in to when you line up at the cash. We'll also look at the interesting tug-of-war that happens between stores and brands. There's no doubt about it, those three feet have become one of the biggest battlegrounds for your dollar.
May 28, 2011 | 26:33Age of Persuasion Ageism In Advertising - Season 5 AudioAge of Persuasion Ageism In Advertising - Season 5 May 28, 2011 | 26:33For the past 30 years, the advertising industry has worshipped at the altar of youth - because people 18 to 49 have the most disposable income. There's only one small problem with that - it isn't true. People 55+ spend the most money in almost all categories. They buy the most cars, spend the most on electronics, and control the most wealth. Yet advertisers aren't chasing them. Join us this week, as we try and figure out why a touch of grey keeps advertisers away.
Feb 20, 2010 | 24:29Age of Persuasion "Are People Idiots?” - Season 4 AudioAge of Persuasion "Are People Idiots?” - Season 4 Feb 20, 2010 | 24:29This week, Terry O’Reilly explains why “lowest common denominator” advertising is bad business- and why it remains agonizingly popular.
Apr 13, 2009 | 27:00Age of Persuasion "Big and Small" - Season 3 AudioAge of Persuasion "Big and Small" - Season 3 Apr 13, 2009 | 27:00For more than a century, advertisers have fallen to the lure of hyperbole: over-inflating the importance of their brand. They made cheap currency of claims such as bigger, faster, stronger, better-tasting, harder-working, brighter, softer, newer, more-economical and longer-lasting. As Terry O’Reilly points out, some very small help is on the way. A newer, better, smarter generation of advertisers are finding ways to leverage the ‘smallness’ of their brand, and still get noticed without hyperbole.
Oct 9, 2008 | 27:27Age of Persuasion Frontiers and Boundaries (April 2007 Encore) AudioAge of Persuasion Frontiers and Boundaries (April 2007 Encore) Oct 9, 2008 | 27:27Season 2: It’s no surprise that a lot of today’s Ads would never have aired in our parent’s time. But guess what? Many Ads from the past would never be tolerated today. This week Terry O’Reilly explains how Advertising is a kind of time capsule: reflecting the tastes and tolerances of a given time. And how quickly those tolerances can change.
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