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Age of Persuasion - "Burn The Boats: The Brands That Risked And Won"Mar 12, 2011 | 26:10Age of Persuasion "Burn The Boats: The Brands That Risked And Won" Audio
Age of Persuasion "Burn The Boats: The Brands That Risked And Won" Mar 12, 2011 | 26:10This week, The Age of Persuasion looks at the concept of "Risk." We tell the stories of the marketers who took the biggest risks, and reaped the greatest rewards - including how one of the best loved movies of all time only survived because the producer risked his career on it, a board game that dared break the conventions of the category, a watch company that risked all and saved the Swiss watch making industry in the process, a CEO who made a decision that was so unpopular even his board of directors bet against him, and the remarkable story of a entrepreneur who risked everything to start a company, then risked a gamble in Vegas to save it.
Age of Persuasion - "The Commercials You Grew Up With"Mar 5, 2011 | 26:06Age of Persuasion "The Commercials You Grew Up With" Audio
Age of Persuasion "The Commercials You Grew Up With" Mar 5, 2011 | 26:06This week on the Age of Persuasion, we talk to baby boomers and take a look at the commercials they grew up with. From the toy and game commercials that inspired your lists to Santa, to the soft drink ads you can still sing along to 40 years later, to the ad for your first underarm deodorant, to the commercial for your first perfume, to the ads aimed at Mom but were still got burned into your memory bank. So put on your pajamas and gather round the radio.
Age of Persuasion - "AOP Goes to the Movies"Feb 26, 2011 | 26:02Age of Persuasion "AOP Goes to the Movies" Audio
Age of Persuasion "AOP Goes to the Movies" Feb 26, 2011 | 26:02This week, Age of Persuasion Goes To The Movies. Just in time for the Oscars, we look at great movie marketing, and talk about the landmark movies that completely altered the way Hollywood sells its films (Yes, one of them involves a shark, but the movie that made the shark possible has a little karate in it). We'll also feature some of the most inventive movie ads ever done, and trace the history of movie trailers - which, by the way, were originally created to drive people OUT of theatres, not into them. It's true. Hope you'll join us.
Age of Persuasion - "Still More Remarkable Brands"Feb 12, 2011 | 26:32Age of Persuasion "Still More Remarkable Brands" Audio
Age of Persuasion "Still More Remarkable Brands" Feb 12, 2011 | 26:32This week on the Age of Persuasion, we feature our annual look at Five Remarkable Brands. They may not be category leaders or even things you can buy, but they are fascinating. They include; A certain scientist who is such a powerful brand that he has displaced other great thinkers, a company that makes our world a little more colourful, a comic book that has enthralled teenagers for over 70 years, a honey of a product that was born in the back of a pick-up truck, and the most Emmy-nominated TV show in broadcast history. Best of all, they're not only remarkable brands, they're remarkable stories as well.
Age of Persuasion - Announcement (Season 5)Jan 4, 2011 | 0:49Age of Persuasion Announcement (Season 5) Audio
Age of Persuasion Announcement (Season 5) Jan 4, 2011 | 0:49Let host Terry O'Reilly tell you the big news.
Age of Persuasion - "Admen in Madmen" - Season 4Jun 26, 2010 | 27:30Age of Persuasion "Admen in Madmen" - Season 4 Audio
Age of Persuasion "Admen in Madmen" - Season 4 Jun 26, 2010 | 27:30Join Terry O'Reilly this week as he analyzes the show, compares it to the real advertising world he works in daily, and searches for the Admen in Mad Men.
Age of Persuasion - “More Remarkable Brands” - Season 4Jun 12, 2010 | 27:30Age of Persuasion “More Remarkable Brands” - Season 4 Audio
Age of Persuasion “More Remarkable Brands” - Season 4 Jun 12, 2010 | 27:30This week, Terry checks under the hood of a handful of fascinating brands, to see what makes them tick.
Age of Persuasion - "Negative Advertising" - Season 4May 22, 2010 | 27:30Age of Persuasion "Negative Advertising" - Season 4 Audio
Age of Persuasion "Negative Advertising" - Season 4 May 22, 2010 | 27:30Attack ads have become the staple of political campaigns. Now negative advertising is gaining in popularity throughout the ad business. But do negative ads work?
Age of Persuasion - "Profiles in (Marketing) Courage" - Season 4May 1, 2010 | 27:29Age of Persuasion "Profiles in (Marketing) Courage" - Season 4 Audio
Age of Persuasion "Profiles in (Marketing) Courage" - Season 4 May 1, 2010 | 27:29This week Terry O'Reilly tells stories of those in marketing who take risks- or make daring counter-intuitive decisions, despite immense pressure to take an easier route.
Age of Persuasion - “Where Power Resides” - Season 4Apr 24, 2010 | 27:30Age of Persuasion “Where Power Resides” - Season 4 Audio
Age of Persuasion “Where Power Resides” - Season 4 Apr 24, 2010 | 27:30This week, Terry O’Reilly follows the food chain of persuasion all the way to the top- to find out where the power really resides. And he’ll show you the chain of command within the ad business itself.
Age of Persuasion - "Privacy" - Season 4Apr 10, 2010 | 27:29Age of Persuasion "Privacy" - Season 4 Audio
Age of Persuasion "Privacy" - Season 4 Apr 10, 2010 | 27:29Originally aired 10-04-2010 This week Terry explains why your personal information is so important to marketers, and how the new generation of consumers is more willing to surrender personal information than their parents.
Age of Persuasion - "Context" - Season 4Mar 20, 2010 | 27:29Age of Persuasion "Context" - Season 4 Audio
Age of Persuasion "Context" - Season 4 Mar 20, 2010 | 27:29This week, Terry explores the importance of context in the craft of persuasion. He’ll show how great ad writers play with context to create memorable messages.
Age of Persuasion - “Oddballs: Singular Campaigns” - Season 4Mar 10, 2010 | 27:30Age of Persuasion “Oddballs: Singular Campaigns” - Season 4 Audio
Age of Persuasion “Oddballs: Singular Campaigns” - Season 4 Mar 10, 2010 | 27:30This week, Terry explains why oddball campaigns are so important to his trade. Not all rank among the all-time greats; not all scoop major awards.
Age of Persuasion - "Being There - Selling Experiences"Feb 27, 2010 | 27:29Age of Persuasion "Being There - Selling Experiences" Audio
Age of Persuasion "Being There - Selling Experiences" Feb 27, 2010 | 27:29This week Terry O’Reilly examines the new trend towards "experiential" marketing, where consumers do more than buy a brand - they engage it.
Age of Persuasion - "Categories" (October 2006 Encore)Feb 13, 2010 | 26:59Age of Persuasion "Categories" (October 2006 Encore) Audio
Age of Persuasion "Categories" (October 2006 Encore) Feb 13, 2010 | 26:59This week, Terry O'Reilly tours major ad categories- from automotive to confections, from fast food to banking: each with its own personality, rules and language.

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