Now Playing on CBC Radio Help Refresh

CBC Radio One

Listen Live Ottawa change

CBC Radio 2

Listen Live Eastern change

CBC Radio 3

Listen Live Radio 3
Age of Persuasion - “Where Power Resides” - Season 4Apr 24, 2010 | 27:30Age of Persuasion “Where Power Resides” - Season 4 Audio
Age of Persuasion “Where Power Resides” - Season 4 Apr 24, 2010 | 27:30This week, Terry O’Reilly follows the food chain of persuasion all the way to the top- to find out where the power really resides. And he’ll show you the chain of command within the ad business itself.
Age of Persuasion - "Profiles in (Marketing) Courage" - Season 4May 1, 2010 | 27:29Age of Persuasion "Profiles in (Marketing) Courage" - Season 4 Audio
Age of Persuasion "Profiles in (Marketing) Courage" - Season 4 May 1, 2010 | 27:29This week Terry O'Reilly tells stories of those in marketing who take risks- or make daring counter-intuitive decisions, despite immense pressure to take an easier route.
Age of Persuasion - "The Human Face of Persuasion" (November 2006 Encore)Feb 7, 2009 | 27:00Age of Persuasion "The Human Face of Persuasion" (November 2006 Encore) Audio
Age of Persuasion "The Human Face of Persuasion" (November 2006 Encore) Feb 7, 2009 | 27:00Season 3: Hooda thunkit? For all their flow charts and profit projections, Marketers are re-discovering the true “secret weapon” of persuasion: people. In this episode from Season One of the Age of Persuasion, Terry explains the value of putting a “human face” to a brand: from the fictional Aunt Jemima to the very real Chef Boyardee. And how Radio uses the power of the human voice to say things about a brand… without saying them.
Age of Persuasion - Still More Remarkable Brands - Season 5Feb 12, 2011 | 26:32Age of Persuasion Still More Remarkable Brands - Season 5 Audio
Age of Persuasion Still More Remarkable Brands - Season 5 Feb 12, 2011 | 26:32This week on the Age of Persuasion, we feature our annual look at Five Remarkable Brands. They may not be category leaders or even things you can buy, but they are fascinating. They include; A certain scientist who is such a powerful brand that he has displaced other great thinkers, a company that makes our world a little more colourful, a comic book that has enthralled teenagers for over 70 years, a honey of a product that was born in the back of a pick-up truck, and the most Emmy-nominated TV show in broadcast history. Best of all, they're not only remarkable brands, they're remarkable stories as well.
Age of Persuasion - The Happy Homemaker (Part 1) - Season 5Apr 23, 2011 | 26:33Age of Persuasion The Happy Homemaker (Part 1) - Season 5 Audio
Age of Persuasion The Happy Homemaker (Part 1) - Season 5 Apr 23, 2011 | 26:33This week, The Age of Persuasion looks at how Madison Avenue invented... the housewife. Over 100 years ago, the advertising industry realized they had thousands of household products to sell. All they needed was a customer. So they invented the Happy Homemaker, and for the next 25 years, encouraged women to be stay- at-home moms. That strategy created the biggest business in the world: Housekeeping. The rest is advertising history.
Age of Persuasion - Ask Terry Again - Season 5Jun 25, 2011 | 26:33Age of Persuasion Ask Terry Again - Season 5 Audio
Age of Persuasion Ask Terry Again - Season 5 Jun 25, 2011 | 26:33It's our final episode of the 2011 season. This week, we turn The Age of Persuasion over to listeners. It's our annual "Ask Terry" show. We asked you to submit any questions you had about the advertising world, and you responded with a record amount of very interesting, very insightful ones that touch on subjects like negative political advertising, why there are so many bad local commercials, and what do background actors really say when their lips move.
Age of Persuasion - "Selling God" (Aug. 8, 2009 Encore)Feb 24, 2012 | 27:02Age of Persuasion "Selling God" (Aug. 8, 2009 Encore) Audio
Age of Persuasion "Selling God" (Aug. 8, 2009 Encore) Feb 24, 2012 | 27:02This week Terry O'Reilly marches you boldly where the angels of marketing fear to tread: he looks at the delicate, always-controversial relationship between faith and advertising. He'll look into the controversy surrounding recent bus ads, which read "There Probably Is No God. So Stop Worrying and Enjoy Your Life." And he'll explain why not all people of faith embrace the marketing tactics popular in some of today's churches.
Age of Persuasion - Advertisers as CensorsMay 19, 2012 | 27:31Age of Persuasion Advertisers as Censors Audio
Age of Persuasion Advertisers as Censors May 19, 2012 | 27:31According to author C. Edwin Baker, "Advertisers, not governments, are the primary censors of media content... today." Terry O'Reilly respectfully disagrees - and this week he'll explain why. He'll review the long relationship between sponsorship and censorship - from early Radio, to Hitchcock's Psycho, through the more recent woes of radio jock Don Imus. Do advertisers really decide what you should see, hear, or think? And if they don't - who does?
Age of Persuasion - "Categories" - Season 4Feb 13, 2010 | 26:59Age of Persuasion "Categories" - Season 4 Audio
Age of Persuasion "Categories" - Season 4 Feb 13, 2010 | 26:59This week, Terry O'Reilly tours major ad categories- from automotive to confections, from fast food to banking: each with its own personality, rules and language.
Age of Persuasion - “Repetition Repetition Repetition” - Season 3Mar 9, 2009 | 27:00Age of Persuasion “Repetition Repetition Repetition” - Season 3 Audio
Age of Persuasion “Repetition Repetition Repetition” - Season 3 Mar 9, 2009 | 27:00This week, Terry O’Reilly examines the role ‘frequency’ plays in ad messages.
Age of Persuasion - "Commandeering Holidays" - Season 3Feb 21, 2009 | 27:00Age of Persuasion "Commandeering Holidays" - Season 3 Audio
Age of Persuasion "Commandeering Holidays" - Season 3 Feb 21, 2009 | 27:00This week Terry O’Reilly explains why advertisers don’t dare ignore the opportunities presented by holidays.
Age of Persuasion - “Embracing New Media” - Season 3Jun 16, 2009 | 26:59Age of Persuasion “Embracing New Media” - Season 3 Audio
Age of Persuasion “Embracing New Media” - Season 3 Jun 16, 2009 | 26:59As Terry O’Reilly observes, the creation of each new medium brings with it a learning curve, as its strengths are discovered, and its ‘language’ invented.
Age of Persuasion - “Heroes and Villains” - Season 4Jan 23, 2010 | 27:29Age of Persuasion “Heroes and Villains” - Season 4 Audio
Age of Persuasion “Heroes and Villains” - Season 4 Jan 23, 2010 | 27:29This week Terry O’Reilly shows how strong villains, problems, obstacles and rivals play a vital role in building up a ‘hero’ brand. And he’ll explain how comparison ads can turn rival ‘hero’ brands into villains.
Age of Persuasion - "Negative Advertising" - Season 4May 22, 2010 | 27:30Age of Persuasion "Negative Advertising" - Season 4 Audio
Age of Persuasion "Negative Advertising" - Season 4 May 22, 2010 | 27:30Attack ads have become the staple of political campaigns. Now negative advertising is gaining in popularity throughout the ad business. But do negative ads work?
Age of Persuasion - "Opportunism" - Season 4May 29, 2010 | 27:30Age of Persuasion "Opportunism" - Season 4 Audio
Age of Persuasion "Opportunism" - Season 4 May 29, 2010 | 27:30Terry O'Reilly is fond of noting, "there's an opportunity hiding in everything." This week he explores the way advertisers seize opportunities.

3 of 5