- Listen>
Q | Feb 28, 2013
Giorgi Gogia, from Human Rights Watch, on how a novel about a friendship between two Azerbaijani men and their Armenian neighbours made the author a target in his own country. Legendary Canadian comedian Martin Short on his life, career and unique role promoting Canadian talent. Writer Peter Frase on defending rude service.
- Listen>
The Current | Feb 28, 2013
Head to YouTube and you can watch dozens of scenarios to a problem with older or elderly drivers. Statistically,drivers aged 80-plus almost have the accident rate of the most dangerous driving demographic ... the under 24s. And in Sudbury they are the target of a police tip-line urging other drivers to call in to report any seemingly erratic or dangerous elderly driver. Simple public safety in action? Or age discrimination?
- Listen>
Mainstreet NS | Mar 1, 2013
A team led by our oceans guy, Boris Worm, has found that about 100 million sharks die every year, and the biggest preventable culprit is fishing. He explains the significance of his finding.
- Listen>
And the Winner Is | Feb 26, 2013
As a boy in pre-war Austria, Georg Tintner played the piano, sang with the Vienna Boys Choir, and composed his own music. By the time World War Two broke out, he was also a conductor. But Georg Tintner was a conductor with Jewish roots. And so, after the Anschluss in 1938, he was fired. By 1942, Mr. Tintner made his way to New Zealand, and for the better part of the next forty-five years of his life, he served as a conductor across New Zealand, Australia and South Africa. But in 1987, he moved to Halifax, where he would leave his mark as the conductor of Symphony Nova Scotia. He died in Halifax on October 2, 1999.
- Listen>
Tapestry | Feb 22, 2013
We take a look at how doubt and skepticism can be essential ingredients to faith. Mary meets Rabbi Rami Shapiro - a rabbi who says he isn't religious, but rather a curious, holy rascal. She also talks to Michael Shermer, the founder of Skeptic Magazine. He's held his own against Deepak Chopra in a go round on consciousness and quantum physics.
Now Playing on CBC Radio
Refresh
- Sort by:
- Featured
- Most Recent
- Most Popular
Apr 2, 2011 | 26:10Age of Persuasion Dynamic Duos: The Famous Partnerships In Advertising AudioAge of Persuasion Dynamic Duos: The Famous Partnerships In Advertising Apr 2, 2011 | 26:10Season 5: This week on the Age of Persuasion, we look at "Dynamic Duos" - those rare ad agency/client relationships that resulted in some of the most famous advertising of all time. We'll examine the relationship between Nike founder Phil Knight and his ad agency creative director Dan Wieden, Apple's Steve Jobs and Creative Director Lee Clow, temperamental winery owner Julio Gallo and his legendary creative director and tough guy, Hal Riney, and we'll tell the story of the creative director who created a Hall of Fame campaign around the fact his client looked like a chicken.
Mar 26, 2011 | 26:16Age of Persuasion Mad Women: The Great Women of Advertising - Season 5 AudioAge of Persuasion Mad Women: The Great Women of Advertising - Season 5 Mar 26, 2011 | 26:16This week, the Age of Persuasion looks at the Great Women of Advertising. The Hall Of Famers who broke the rules, kicked open the doors and created some of the most famous advertising of our times. We'll meet the first advertising woman ever, the woman who created the first images of wives as Happy Homemakers, the woman who revolutionized the retail business, the female creative director who inspired the "I Love New York" campaign, as well as some of the top ad women of today.
Mar 12, 2011 | 26:10Age of Persuasion Burn The Boats: The Brands That Risked And Won - Season 5 AudioAge of Persuasion Burn The Boats: The Brands That Risked And Won - Season 5 Mar 12, 2011 | 26:10This week, The Age of Persuasion looks at the concept of "Risk." We tell the stories of the marketers who took the biggest risks, and reaped the greatest rewards - including how one of the best loved movies of all time only survived because the producer risked his career on it, a board game that dared break the conventions of the category, a watch company that risked all and saved the Swiss watch making industry in the process, a CEO who made a decision that was so unpopular even his board of directors bet against him, and the remarkable story of a entrepreneur who risked everything to start a company, then risked a gamble in Vegas to save it.
Mar 5, 2011 | 26:06Age of Persuasion The Commercials You Grew Up With - Season 5 AudioAge of Persuasion The Commercials You Grew Up With - Season 5 Mar 5, 2011 | 26:06This week on the Age of Persuasion, we talk to baby boomers and take a look at the commercials they grew up with. From the toy and game commercials that inspired your lists to Santa, to the soft drink ads you can still sing along to 40 years later, to the ad for your first underarm deodorant, to the commercial for your first perfume, to the ads aimed at Mom but were still got burned into your memory bank. So put on your pajamas and gather round the radio.
Feb 26, 2011 | 26:02Age of Persuasion AOP Goes to the Movies - Season 5 AudioAge of Persuasion AOP Goes to the Movies - Season 5 Feb 26, 2011 | 26:02This week, Age of Persuasion Goes To The Movies. Just in time for the Oscars, we look at great movie marketing, and talk about the landmark movies that completely altered the way Hollywood sells its films (Yes, one of them involves a shark, but the movie that made the shark possible has a little karate in it). We'll also feature some of the most inventive movie ads ever done, and trace the history of movie trailers - which, by the way, were originally created to drive people OUT of theatres, not into them. It's true. Hope you'll join us.
Feb 12, 2011 | 26:32Age of Persuasion Still More Remarkable Brands - Season 5 AudioAge of Persuasion Still More Remarkable Brands - Season 5 Feb 12, 2011 | 26:32This week on the Age of Persuasion, we feature our annual look at Five Remarkable Brands. They may not be category leaders or even things you can buy, but they are fascinating. They include; A certain scientist who is such a powerful brand that he has displaced other great thinkers, a company that makes our world a little more colourful, a comic book that has enthralled teenagers for over 70 years, a honey of a product that was born in the back of a pick-up truck, and the most Emmy-nominated TV show in broadcast history. Best of all, they're not only remarkable brands, they're remarkable stories as well.
Feb 5, 2011 | 26:35Age of Persuasion Marketing Pioneers - Season 5 AudioAge of Persuasion Marketing Pioneers - Season 5 Feb 5, 2011 | 26:35We look at the pioneers who created products that created industries. We talk about the first company to link diamond rings to engagements, how alcohol inspired the very first travel agent, how a brainstorm while ice-fishing ignited a $97 billion dollar industry, how a traveling salesman and his date led to the first car rental, and how an embarrassing moment in a restaurant revolutionized the way we shop.
Jan 29, 2011 | 26:35Age of Persuasion Speed Bumps - Season 5 AudioAge of Persuasion Speed Bumps - Season 5 Jan 29, 2011 | 26:35We look at how smart marketers use perfectly-placed speed bumps to slow the selling process down and generate greater sales.
Jan 22, 2011 | 26:35Age of Persuasion Candid Commercials - Season 5 AudioAge of Persuasion Candid Commercials - Season 5 Jan 22, 2011 | 26:35The ad industry has a long history of using real people. A testimonial, a hidden camera, a man-on-the-street interview, a prank phone call or a blind taste test - the results are often hilarious and memorable.
Jan 15, 2011 | 26:35Age of Persuasion "Luxury Advertising" - Season 5 AudioAge of Persuasion "Luxury Advertising" - Season 5 Jan 15, 2011 | 26:35Luxury Marketing is a category that is completely different from tradition brand marketing – because it is in the business of selling fantasy. We’ll look at the top 10 most powerful luxury brands in the world (six of which were created at almost the same time in the 19th century) and we’ll analyze luxury marketing techniques. Most of all, we’ll delve deep into our collective psyches to examine why we all desire expensive products in our lives -and what that really says about our inner selves.
Jan 8, 2011 | 26:35Age of Persuasion "Green Marketing" - Season 5 AudioAge of Persuasion "Green Marketing" - Season 5 Jan 8, 2011 | 26:35Terry O'Reilly looks back at how the green movement started, how it's evolved and what it all means to everyday consumers.
Jan 4, 2011 | 0:49Age of Persuasion Announcement - Season 5 AudioAge of Persuasion Announcement - Season 5 Jan 4, 2011 | 0:49Let host Terry O'Reilly tell you the big news.
Jun 26, 2010 | 27:30Age of Persuasion "Admen in Madmen” - Season 4 AudioAge of Persuasion "Admen in Madmen” - Season 4 Jun 26, 2010 | 27:30Join Terry O'Reilly this week as he analyzes the show, compares it to the real advertising world he works in daily, and searches for the Admen in Mad Men.
Jun 12, 2010 | 27:30Age of Persuasion “More Remarkable Brands” - Season 4 AudioAge of Persuasion “More Remarkable Brands” - Season 4 Jun 12, 2010 | 27:30This week, Terry checks under the hood of a handful of fascinating brands, to see what makes them tick.
May 29, 2010 | 27:30Age of Persuasion "Opportunism" - Season 4 AudioAge of Persuasion "Opportunism" - Season 4 May 29, 2010 | 27:30Terry O'Reilly is fond of noting, "there's an opportunity hiding in everything." This week he explores the way advertisers seize opportunities.