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Age of Persuasion - "The Myths of Persuasion" (May 2009 Encore)Mar 17, 2012 | 27:00Age of Persuasion "The Myths of Persuasion" (May 2009 Encore) Audio
Age of Persuasion "The Myths of Persuasion" (May 2009 Encore) Mar 17, 2012 | 27:00This week, Terry O’Reilly tackles some common myths surrounding the ad business, including the myth that advertising is about spontaneous ideas.
Age of Persuasion - "Big and Small" (April 2009 Encore)Mar 10, 2012 | 27:00Age of Persuasion "Big and Small" (April 2009 Encore) Audio
Age of Persuasion "Big and Small" (April 2009 Encore) Mar 10, 2012 | 27:00For more than a century, advertisers have fallen to the lure of hyperbole: over-inflating the importance of their brand. They made cheap currency of claims such as bigger, faster, stronger, better-tasting, harder-working, brighter, softer, newer, more-economical and longer-lasting. As Terry O’Reilly points out, some very small help is on the way. A newer, better, smarter generation of advertisers are finding ways to leverage the ‘smallness’ of their brand, and still get noticed without hyperbole.
Age of Persuasion - "Brand Loyalty"Mar 2, 2012 | 27:03Age of Persuasion "Brand Loyalty" Audio
Age of Persuasion "Brand Loyalty" Mar 2, 2012 | 27:03
Age of Persuasion - "Selling God" (August 2009 Encore)Feb 24, 2012 | 27:02Age of Persuasion "Selling God" (August 2009 Encore) Audio
Age of Persuasion "Selling God" (August 2009 Encore) Feb 24, 2012 | 27:02This week Terry O'Reilly marches you boldly where the angels of marketing fear to tread: he looks at the delicate, always-controversial relationship between faith and advertising. He'll look into the controversy surrounding recent bus ads, which read "There Probably Is No God. So Stop Worrying and Enjoy Your Life." And he'll explain why not all people of faith embrace the marketing tactics popular in some of today's churches.
Age of Persuasion - "Sun Tsu & The Art of Advertising" (April 2009 Encore)Feb 18, 2012 | 27:00Age of Persuasion "Sun Tsu & The Art of Advertising" (April 2009 Encore) Audio
Age of Persuasion "Sun Tsu & The Art of Advertising" (April 2009 Encore) Feb 18, 2012 | 27:00This week, Terry O’Reilly explains the tangible- and intangible process of forming loyalties between brands and customers: and what goes into that ‘gut’ feeling that makes people reach for one brand over another, when all else is equal.
Age of Persuasion - "Repetition Repetition Repetition" (March 2009 Encore)Feb 11, 2012 | 27:00Age of Persuasion "Repetition Repetition Repetition" (March 2009 Encore) Audio
Age of Persuasion "Repetition Repetition Repetition" (March 2009 Encore) Feb 11, 2012 | 27:00This week, Terry O’Reilly examines the role ‘frequency’ plays in ad messages.
Age of Persuasion - "Commandeering Holidays" (February 2009 Encore)Feb 4, 2012 | 27:00Age of Persuasion "Commandeering Holidays" (February 2009 Encore) Audio
Age of Persuasion "Commandeering Holidays" (February 2009 Encore) Feb 4, 2012 | 27:00This week Terry O’Reilly explains why advertisers don’t dare ignore the opportunities presented by holidays.
Age of Persuasion - "According to Hoyle" (February 2009 Encore)Jan 28, 2012 | 27:00Age of Persuasion "According to Hoyle" (February 2009 Encore) Audio
Age of Persuasion "According to Hoyle" (February 2009 Encore) Jan 28, 2012 | 27:00Are there “rules” for creating great ads? This week, Terry O’Reilly dusts off the Great Rulebook of Creative Advertising and shares some of its immutable laws, and plays successful ads that… well… mute them.
Age of Persuasion - "Rethink the Shark" (January 2009 Encore)Jan 21, 2012 | 27:00Age of Persuasion "Rethink the Shark" (January 2009 Encore) Audio
Age of Persuasion "Rethink the Shark" (January 2009 Encore) Jan 21, 2012 | 27:00This week Terry O’Reilly examines the role advertising plays when society’s attitudes change- how it can help sustains old thinking, or work as a force to sanctify new thinking.
Age of Persuasion - "Nasty is the New Nice" (January 2009 Encore)Jan 14, 2012 | 27:00Age of Persuasion "Nasty is the New Nice" (January 2009 Encore) Audio
Age of Persuasion "Nasty is the New Nice" (January 2009 Encore) Jan 14, 2012 | 27:00Is it just us, or has the tone of advertising gotten colder, nastier, more rude? This week Terry O’Reilly shows how the tone of advertising is taking on a new meanness. The humour of some campaigns is taking on a decidedly sharp edge. Broadcast ads are becoming more heavily laden with violence and bodily functions. Ad copy is developing a case of potty-mouth. We’ll trace some of the sources of this trend, and explain why the earnest, innocent ad copy of the 50’s just won’t cut it today
Age of Persuasion - "A Taste for Blood: Direct Marketing" (January 2009 Encore)Jan 7, 2012 | 27:00Age of Persuasion "A Taste for Blood: Direct Marketing" (January 2009 Encore) Audio
Age of Persuasion "A Taste for Blood: Direct Marketing" (January 2009 Encore) Jan 7, 2012 | 27:00Terry will track the history of Direct Marketing from Eaton’s catalogues to “amazing” TV offers to online banner ads.
Age of Persuasion - "Marketing Pioneers" (February 2011 Encore)Aug 30, 2011 | 26:35Age of Persuasion "Marketing Pioneers" (February 2011 Encore) Audio
Age of Persuasion "Marketing Pioneers" (February 2011 Encore) Aug 30, 2011 | 26:35We look at the pioneers who created products that created industries. We talk about the first company to link diamond rings to engagements, how alcohol inspired the very first travel agent, how a brainstorm while ice-fishing ignited a $97 billion dollar industry, how a traveling salesman and his date led to the first car rental, and how an embarrassing moment in a restaurant revolutionized the way we shop.
Age of Persuasion - "Speed Bumps" (January 2011 Encore)Aug 23, 2011 | 26:35Age of Persuasion "Speed Bumps" (January 2011 Encore) Audio
Age of Persuasion "Speed Bumps" (January 2011 Encore) Aug 23, 2011 | 26:35We look at how smart marketers use perfectly-placed speed bumps to slow the selling process down and generate greater sales.
Age of Persuasion - "Candid Commercials" (January 2011 Encore)Aug 16, 2011 | 26:35Age of Persuasion "Candid Commercials" (January 2011 Encore) Audio
Age of Persuasion "Candid Commercials" (January 2011 Encore) Aug 16, 2011 | 26:35The ad industry has a long history of using real people. A testimonial, a hidden camera, a man-on-the-street interview, a prank phone call or a blind taste test - the results are often hilarious and memorable.
Age of Persuasion - "Luxury Advertising" (January 2011 Encore)Aug 9, 2011 | 26:35Age of Persuasion "Luxury Advertising" (January 2011 Encore) Audio
Age of Persuasion "Luxury Advertising" (January 2011 Encore) Aug 9, 2011 | 26:35Luxury Marketing is a category that is completely different from tradition brand marketing – because it is in the business of selling fantasy. We’ll look at the top 10 most powerful luxury brands in the world (six of which were created at almost the same time in the 19th century) and we’ll analyze luxury marketing techniques. Most of all, we’ll delve deep into our collective psyches to examine why we all desire expensive products in our lives -and what that really says about our inner selves.

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