Jan 1, 2013 | 3:10The National Neuromarketing Video
The National Neuromarketing Jan 1, 2013 | 3:10A new branch of market research is using neuroscience to look inside the living brain to understand and manipulate consumer behaviour, CBC's Kelly Crowe reports.
Nov 4, 2013 | 15:51The National Last Right: Harriet's Story Video
The National Last Right: Harriet's Story Nov 4, 2013 | 15:51All her life, Harriet Scott liked being in the driver’s seat. And so when her doctor told her she had a terminal case of liver cancer, she was determined to die on her own terms. But would the choice be taken away from her as the disease progressed?
Nov 25, 2013 | 16:45The National Last Right: Sandy Trunzer's Story Video
The National Last Right: Sandy Trunzer's Story Nov 25, 2013 | 16:45In this third installment of the documentary series "Last Right," we meet Sandy Trunzer. She's 49 years old and dying of a rare disorder. She hoped to respect the laws banning assisted suicide by simply shutting off her pacemaker, but that's proving to be problematic.