Jan 2, 2013 | 8:47The National The Pleasure Principle Video
The National The Pleasure Principle Jan 2, 2013 | 8:47Since the beginning of time humans have tended to do what feels good - an impulse controlled by the brain. Now, neuroscientists are starting to unravel how something that was a positive impulse thousands of years ago can be detrimental to human surivival today.
Jan 1, 2013 | 3:10The National Neuromarketing Video
The National Neuromarketing Jan 1, 2013 | 3:10A new branch of market research is using neuroscience to look inside the living brain to understand and manipulate consumer behaviour, CBC's Kelly Crowe reports.