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The National | May 16, 2009 | 6:58

Can Boomers Make Old Age Cool?

Kelly Crowe investigates the latest attempt by advertisers to market youth appeal to an older generation that has more spending years left than any before them.

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The National - Can Boomers Make Old Age Cool?May 16, 2009 | 6:58The National Can Boomers Make Old Age Cool? Video
The National Can Boomers Make Old Age Cool? May 16, 2009 | 6:58Kelly Crowe investigates the latest attempt by advertisers to market youth appeal to an older generation that has more spending years left than any before them.
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