The National | May 16, 2009 | 6:58

Can Boomers Make Old Age Cool?

Kelly Crowe investigates the latest attempt by advertisers to market youth appeal to an older generation that has more spending years left than any before them.

Now Playing on CBC Radio Help Refresh

Live audio streams for phones and tablets: Radio One and CBC Music (Radio 2, Radio 3 and more)

CBC Radio One

Listen Live Ottawa change

CBC Radio 2

Listen Live Eastern change

CBC Radio 3

Listen Live Radio 3
The National - Food banks in CanadaNov 1, 2011 | 2:07The National Food banks in Canada Video
The National Food banks in Canada Nov 1, 2011 | 2:07A new report shows food bank use hasn't come down much since the last recession in 2008. CBC's Aaron Saltzman looks at who is using them in Canada
The National - Female video game-changersNov 25, 2011 | 3:53The National Female video game-changers Video
The National Female video game-changers Nov 25, 2011 | 3:53Video game design is dominated by men, but when efforts are made to recruit women designers, it leads to the creation of a very different kind of game. Deana Sumanac reports.
The National - Women-only hotel floorsJan 15, 2012 | 2:36The National Women-only hotel floors Video
The National Women-only hotel floors Jan 15, 2012 | 2:36Some hotels are now designating entire floors for female guests only, but not everyone thinks it’s a good idea. Carla Beynon explains why.
The National - Immigrants and harsh Canadian wintersMar 2, 2013 | 2:36The National Immigrants and harsh Canadian winters Video
The National Immigrants and harsh Canadian winters Mar 2, 2013 | 2:36Bonnie Allen looks at the struggles of some immigrants to adapt to Canadian life, particularly Canadian winters.
The National - Toronto's tiny housesMar 28, 2013 | 2:36The National Toronto's tiny houses Video
The National Toronto's tiny houses Mar 28, 2013 | 2:36CBC's Marivel Taruc tours Craven Road, home to the largest concentration of houses under 500 square feet in the city
The National - The Cost of CheapJun 17, 2013 | 15:39The National The Cost of Cheap Video
The National The Cost of Cheap Jun 17, 2013 | 15:39Susan Ormiston returns to the site of a collapsed garment factory in Bangladesh that killed over 1,100 people, to find out who really deserves the blame.
The National - Influencer marketingMar 22, 2014 | 3:25The National Influencer marketing Video
The National Influencer marketing Mar 22, 2014 | 3:25Companies are turning to bloggers to help sell their products.
The National - GM recalls 1.5 million carsMar 31, 2014 | 2:20The National GM recalls 1.5 million cars Video
The National GM recalls 1.5 million cars Mar 31, 2014 | 2:20General Motors is recalling an additional 1.5 million late-model vehicles worldwide, including 145,700 in Canada, because they may experience a sudden loss of electric-power steering assist.
The National - Cost of beef on the riseApr 3, 2014 | 2:09The National Cost of beef on the rise Video
The National Cost of beef on the rise Apr 3, 2014 | 2:09The cost of beef is on the rise. Carolyn Dunn looks at what's causing the price jump.
The National - The Ford Mustang turns 50Apr 17, 2014 | 2:48The National The Ford Mustang turns 50 Video
The National The Ford Mustang turns 50 Apr 17, 2014 | 2:48Ford's iconic car turns 50 today. A Canadian bought the very first model.
The National - More ads targeting womenJun 2, 2014 | 2:13The National More ads targeting women Video
The National More ads targeting women Jun 2, 2014 | 2:13Increasingly ads are being targeted towards women. Peter Armstrong explains why.
The National - Getting Back to WorkFeb 6, 2009 | 6:21The National Getting Back to Work Video
The National Getting Back to Work Feb 6, 2009 | 6:21Losing your job can be devastating. And when it happens, how do you get another one? Ron Charles has tips on how to find your next career
The National - Self-Employment, Self-RetirementNov 17, 2008 | 5:30The National Self-Employment, Self-Retirement Video
The National Self-Employment, Self-Retirement Nov 17, 2008 | 5:30Two million Canadians have no company pension plan. So what do you do when CPP, OAS and RRSP's don't add up to enough? Melanie Nagy reports
The National - Nest Egg NervousNov 17, 2008 | 4:37The National Nest Egg Nervous Video
The National Nest Egg Nervous Nov 17, 2008 | 4:37Uncertainty. Panic. Fear. That's the feeling seniors are getting as they watch their life's savings dwindle in the stock market. What to do?
The National - Banning Toy PlasticJun 23, 2009 | 1:49The National Banning Toy Plastic Video
The National Banning Toy Plastic Jun 23, 2009 | 1:49Health Canada has proposed a ban on phthalates used in children's toys and other products. Laurie Graham reports on why the government is getting tough on soft toys.

2 of 18