News | Jan 2, 2013 | 1:39

Neuromarketing

An emerging field of market research uses the tools of neuroscience to measure how consumers feel, CBC's Kelly Crowe reports.

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White Coat Black Art - Health Coaches: The Vegas GambleDec 12, 2014 | 27:30White Coat Black Art Health Coaches: The Vegas Gamble Audio
White Coat Black Art Health Coaches: The Vegas Gamble Dec 12, 2014 | 27:30A new breed of health care worker that helps keep patients in the pink and out of hospital - the health coach.
White Coat Black Art - Nurse Bullying, and "Ending Nurse-to-Nurse Hostility" with author Kathleen BartholomewSep 17, 2011 | 27:30White Coat Black Art Nurse Bullying, and "Ending Nurse-to-Nurse Hostility" with author Kathleen Bartholomew Audio
White Coat Black Art Nurse Bullying, and "Ending Nurse-to-Nurse Hostility" with author Kathleen Bartholomew Sep 17, 2011 | 27:30There's a saying you hear in hospitals: nurses eat their young. Not doctors, paramedics, or physios, just nurses. Dr. Brian Goldman speaks with two nurses who say they were bullied by their colleagues, and find out how the experience affected them and their patients. He also speaks with Kathleen Bartholomew, author of "Ending Nurse-to-Nurse Hostility: Why Nurses Eat Their Young and Each Other."
White Coat Black Art - Unsung HeroesNov 13, 2011 | 27:30White Coat Black Art Unsung Heroes Audio
White Coat Black Art Unsung Heroes Nov 13, 2011 | 27:30When it comes to what goes right in modern medicine, doctors and nurses usually get much of the credit. This week we look at some of the "unsung heroes" of health care.
White Coat Black Art - Is a Tired Doctor a Safe Doctor? (Highlights)Oct 31, 2014 | 27:29White Coat Black Art Is a Tired Doctor a Safe Doctor? (Highlights) Audio
White Coat Black Art Is a Tired Doctor a Safe Doctor? (Highlights) Oct 31, 2014 | 27:29Highlights from a lively panel with the provocative title "Is a Tired Doctor a Safe Doctor" recorded live as part of the Royal College of Physicians and Surgeons' International Conference on Residency Education held in Toronto.
White Coat Black Art - Providing the Military with Medical TreatmentMay 21, 2011 | 27:30White Coat Black Art Providing the Military with Medical Treatment Audio
White Coat Black Art Providing the Military with Medical Treatment May 21, 2011 | 27:30This week, medicine on the front lines of Afghanistan. Dr. Brian Goldman speaks with the men and women who tend to injured Canadian soldiers as part of Canada's combat mission in Afghanistan.
White Coat Black Art - Lessons Learned from Captain Chesley "Sully" Sullenberger (Extended interview)Nov 24, 2012 | 19:34White Coat Black Art Lessons Learned from Captain Chesley "Sully" Sullenberger (Extended interview) Audio
White Coat Black Art Lessons Learned from Captain Chesley "Sully" Sullenberger (Extended interview) Nov 24, 2012 | 19:34In 2009 Captain Chesley "Sully" Sullenberger, safely guided US Airways Flight 1549 to an emergency landing in the Hudson River in New York…saving everyone on board. Now he's bringing hard fought lessons from aviation safety to the world of medicine. Here's Brian's full conversation with Sully Sullenberger from this fall's Carmel Authors & Ideas Festival in California.
White Coat Black Art - Remembering Dr. Robert Buckman (Keynote speech)Nov 23, 2012 | 39:07White Coat Black Art Remembering Dr. Robert Buckman (Keynote speech) Audio
White Coat Black Art Remembering Dr. Robert Buckman (Keynote speech) Nov 23, 2012 | 39:07Laura Adams runs an institute that's transforming health care in Rhode Island. As a young nurse, she saw ways to improve the system to reduce medical errors. But her world view really changed when she became a patient. Last June, she gave the keynote address at a tribute to the late Dr. Robert Buckman.
White Coat Black Art - Medicine's Big Fat BiasSep 30, 2013 | 27:29White Coat Black Art Medicine's Big Fat Bias Audio
White Coat Black Art Medicine's Big Fat Bias Sep 30, 2013 | 27:29Hospitals today are facing an epidemic of morbibly obese patients but with poor training and lack of proper equipment, many doctors would rather take care of almost anyone else.
White Coat Black Art - Challenges Faced by Aboriginals with Dr. Alika Lafontaine (Extended interview)Oct 7, 2013 | 27:09White Coat Black Art Challenges Faced by Aboriginals with Dr. Alika Lafontaine (Extended interview) Audio
White Coat Black Art Challenges Faced by Aboriginals with Dr. Alika Lafontaine (Extended interview) Oct 7, 2013 | 27:09Dr. Alika Lafontaine is the vice-president of the Indigenous Physicians Association of Canada. Hear his extended interview with Brian about the challenges aboriginal patients face in our health-care system and how we can improve their care.
White Coat Black Art - Revisiting the Do Not Resuscitate DiscussionOct 26, 2013 | 27:29White Coat Black Art Revisiting the Do Not Resuscitate Discussion Audio
White Coat Black Art Revisiting the Do Not Resuscitate Discussion Oct 26, 2013 | 27:29We revisit a program about how health care workers and families grapple with Do Not Resuscitate Orders or DNRs. The show recently won the 2012 media award from the Registered Nurses Association of Ontario for Exceptional Reporting on a nursing issue.
White Coat Black Art - Mid-Air Delivery with Dr. Erin Sullivan (Interview)Nov 23, 2013 | 14:52White Coat Black Art Mid-Air Delivery with Dr. Erin Sullivan (Interview) Audio
White Coat Black Art Mid-Air Delivery with Dr. Erin Sullivan (Interview) Nov 23, 2013 | 14:52What started as a quiet flight from Amsterdam to Calgary turns into a mid-air delivery for a Saskatchewan doctor.
White Coat Black Art - After the Error - Part 1Sep 5, 2014 | 27:31White Coat Black Art After the Error - Part 1 Audio
White Coat Black Art After the Error - Part 1 Sep 5, 2014 | 27:31What happens after a medical error and is saying sorry really enough? Two mothers in two countries who both lost newborn children help us pull back the curtain on what happens after a medical mistake is made.
White Coat Black Art - Visiting HoursOct 11, 2014 | 27:29White Coat Black Art Visiting Hours Audio
White Coat Black Art Visiting Hours Oct 11, 2014 | 27:29On this edition of White Coat, Black Art: a personal reflection on hospital visitors and the role they play in the lives of patients and the people who look after them.
White Coat Black Art - Obesity (Mini-podcast)Oct 27, 2014 | 12:37White Coat Black Art Obesity (Mini-podcast) Audio
White Coat Black Art Obesity (Mini-podcast) Oct 27, 2014 | 12:37Obesity rates in Canada have tripled over the past thirty years. Now an editorial just published in the Canadian Medical Association Journal is calling for tough action to deal with obesity. Dr. Brian Goldman explains.
White Coat Black Art - Antibiotics (Mini-podcast)Nov 18, 2014 | 12:43White Coat Black Art Antibiotics (Mini-podcast) Audio
White Coat Black Art Antibiotics (Mini-podcast) Nov 18, 2014 | 12:43Should patients with respiratory infections say no to a doctor's prescription for antibiotics?

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