News | Jan 2, 2013 | 1:39

Neuromarketing

An emerging field of market research uses the tools of neuroscience to measure how consumers feel, CBC's Kelly Crowe reports.

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White Coat Black Art - Organ DonationDec 14, 2013 | 27:29White Coat Black Art Organ Donation Audio
White Coat Black Art Organ Donation Dec 14, 2013 | 27:29This week, in the spirit of giving, we take a look at organ donation.
White Coat Black Art - Journey to the Other Side of the Gurney (Labour Day Show)Aug 29, 2014 | 27:29White Coat Black Art Journey to the Other Side of the Gurney (Labour Day Show) Audio
White Coat Black Art Journey to the Other Side of the Gurney (Labour Day Show) Aug 29, 2014 | 27:29Dr. Nikhil Joshi, 28, was diagnosed with Hodgkin's Lymphoma last year. He reveals how becoming a cancer patient has made him a better doctor.
White Coat Black Art - First Nations Second-Class Care: An EncoreOct 3, 2014 | 27:30White Coat Black Art First Nations Second-Class Care: An Encore Audio
White Coat Black Art First Nations Second-Class Care: An Encore Oct 3, 2014 | 27:30White Coat Black Art looks at whether First Nations patients sometimes get second-class health care.
White Coat Black Art - Palliative Care vs. Assisted Suicide: The False Dichotomy (Mini-podcast extended interview)Dec 6, 2014 | 31:20White Coat Black Art Palliative Care vs. Assisted Suicide: The False Dichotomy (Mini-podcast extended interview) Audio
White Coat Black Art Palliative Care vs. Assisted Suicide: The False Dichotomy (Mini-podcast extended interview) Dec 6, 2014 | 31:20Dr. Brian Goldman's full conversation with physician assistant Maureen Taylor, the widow of Dr. Donald Low.
White Coat Black Art - Boundaries - Part 1Jul 4, 2011 | 27:30White Coat Black Art Boundaries - Part 1 Audio
White Coat Black Art Boundaries - Part 1 Jul 4, 2011 | 27:30This week on White Coat, Black Art, part one of a two part program exploring the boundaries between patients and health care professionals ... and the consequences when they cross the line.
White Coat Black Art - Delivering Bad News (2008 Encore)Oct 12, 2011 | 6:06White Coat Black Art Delivering Bad News (2008 Encore) Audio
White Coat Black Art Delivering Bad News (2008 Encore) Oct 12, 2011 | 6:06Dr. Brian Goldman speaks with Dr. Robert Buckman about delivering bad news to patients.
White Coat Black Art - "The Emperor of All Maladies" with author Dr. Siddhartha Mukherjee (Extended interview)Oct 14, 2011 | 28:28White Coat Black Art "The Emperor of All Maladies" with author Dr. Siddhartha Mukherjee (Extended interview) Audio
White Coat Black Art "The Emperor of All Maladies" with author Dr. Siddhartha Mukherjee (Extended interview) Oct 14, 2011 | 28:28Dr. Brian Goldman's extended conversation with Siddhartha Mukherjee, physician and author of "The Emperor of All Maladies: A biography of Cancer."
White Coat Black Art - Can We Talk?Oct 15, 2011 | 27:30White Coat Black Art Can We Talk? Audio
White Coat Black Art Can We Talk? Oct 15, 2011 | 27:30This week, a look at the nuances of language used by health care workers when they talk with patients, and each other.
White Coat Black Art - Unfinished Business (2011) - Part 2Dec 10, 2011 | 27:30White Coat Black Art Unfinished Business (2011) - Part 2 Audio
White Coat Black Art Unfinished Business (2011) - Part 2 Dec 10, 2011 | 27:30We look back at some stories from this season (season six) that deserve a proper response or a second look. On the show we talk about personal support workers, hospital lotteries, and our town hall about prescription painkillers.
White Coat Black Art - The Drug Shortage: Pharmacist Mario BedardSep 3, 2012 | 6:24White Coat Black Art The Drug Shortage: Pharmacist Mario Bedard Audio
White Coat Black Art The Drug Shortage: Pharmacist Mario Bedard Sep 3, 2012 | 6:24Often, protecting patients from those risks is the job of the hospital pharmacist. That's no easy task. Right now, The Ottawa Hospital lists more than one hundred drugs in short supply. Brian asked Mario Bedard -- head of the hospital's pharmacy -- what he does when he's told a drug is in short supply.
White Coat Black Art - Will to Die: Nagui Morcos (Update)Sep 14, 2012 | 27:30White Coat Black Art Will to Die: Nagui Morcos (Update) Audio
White Coat Black Art Will to Die: Nagui Morcos (Update) Sep 14, 2012 | 27:30White Coat, Black Art first introduced listeners to the Nagui Morcos story in April 2011 in the "Will to Die" episode. The show won a Canadian Medical Association Award. You can hear Brian's first interview with Nagui as well as an interview with his neurologist, Dr. Sharon Cohen.
White Coat Black Art - Navigating the World of Medicine from a Wheelchair (Extended interview)Dec 14, 2012 | 14:39White Coat Black Art Navigating the World of Medicine from a Wheelchair (Extended interview) Audio
White Coat Black Art Navigating the World of Medicine from a Wheelchair (Extended interview) Dec 14, 2012 | 14:39Steve Daniel is a second-year med student at the Northern Ontario School of Medicine. But before that, he did four tours of duty in Bosnia, Croatia and Afghanistan with the Canadian Armed Forces. In 2005, the former parachute instructor had a free-fall accident while conducting a course and was paralyzed instantly. Three years later, he competed at the Beijing Paralympics in arms-only rowing. And it was there he met a fellow athlete who inspired him to pursue medicine. Brian talks to him about navigating the world of medicine from a wheelchair.
News - NeuromarketingJan 2, 2013 | 1:39News Neuromarketing Audio
News Neuromarketing Jan 2, 2013 | 1:39An emerging field of market research uses the tools of neuroscience to measure how consumers feel, CBC's Kelly Crowe reports.
White Coat Black Art - Facing Racism in the ER with Dr. Sanjeet Singh Saluja (Extended Interview)Sep 14, 2013 | 12:46White Coat Black Art Facing Racism in the ER with Dr. Sanjeet Singh Saluja (Extended Interview) Audio
White Coat Black Art Facing Racism in the ER with Dr. Sanjeet Singh Saluja (Extended Interview) Sep 14, 2013 | 12:46A feature interview with Dr. Sanjeet Salujah, a Sikh MD in Montreal who has been a visible opponent to Quebec's proposed charter of values. Salujah talks about life in a Montreal ER and the ethnic slurs he faces regularly while on duty.
White Coat Black Art - Improving the Healthcare System with Dr. Marcia Anderson-DeCoteau (Extended interview)Oct 7, 2013 | 25:28White Coat Black Art Improving the Healthcare System with Dr. Marcia Anderson-DeCoteau (Extended interview) Audio
White Coat Black Art Improving the Healthcare System with Dr. Marcia Anderson-DeCoteau (Extended interview) Oct 7, 2013 | 25:28Dr. Marcia Anderson-DeCouteau is past-president of the Indigenous Physicians Association of Canada. She spoke to WCBA about having to intervene in her own father's care. But she also spoke at length to Brian about how to improve the system.

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