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    Under the Influence - BookmarksAug 25, 2015 | 27:32Under the Influence Bookmarks Audio
    Under the Influence Bookmarks Aug 25, 2015 | 27:32It's our annual episode dedicated to great stories from our Under The Influence research books that didn’t make our regular season.
    Under the Influence - Sue Me, Sue You Blues: Famous Advertising LawsuitsAug 18, 2015 | 27:32Under the Influence Sue Me, Sue You Blues: Famous Advertising Lawsuits Audio
    Under the Influence Sue Me, Sue You Blues: Famous Advertising Lawsuits Aug 18, 2015 | 27:32This week, we look at Famous Advertising Lawsuits. Because the stakes are so high in the world of marketing, it leads to some interesting - and odd - lawsuits. From Microsoft to Hall & Oates, the industry has had its fair share of court battles.
    Under the Influence - Even In The Dark: How Packaging Persuades You To BuyAug 10, 2015 | 27:32Under the Influence Even In The Dark: How Packaging Persuades You To Buy Audio
    Under the Influence Even In The Dark: How Packaging Persuades You To Buy Aug 10, 2015 | 27:32This week, we'll tell the story of how the famous Coke bottle was born, how the psychology behind packaging influences you in grocery stores, and how Tropicana and Tide learned the hard way that package design can be bad even when it's good.
    Under the Influence - Show Me The Money: The World of Product PlacementAug 4, 2015 | 27:32Under the Influence Show Me The Money: The World of Product Placement Audio
    Under the Influence Show Me The Money: The World of Product Placement Aug 4, 2015 | 27:32From the first product placement in a movie in 1927, to ET, to the latest movies and TV shows, advertisers look for opportunities to give their products starring roles.
    Under the Influence - Tourism Marketing: An Encore PresentationJul 28, 2015 | 27:32Under the Influence Tourism Marketing: An Encore Presentation Audio
    Under the Influence Tourism Marketing: An Encore Presentation Jul 28, 2015 | 27:32Every country and city competes for lucrative tourism dollars, and the resulting marketing is often highly creative. We’ll tell the story of a city that promised to keep secrets and a state that offered one tourist the job of a lifetime.
    Under the Influence - The Sharing Economy: An Encore PresentationJul 21, 2015 | 27:32Under the Influence The Sharing Economy: An Encore Presentation Audio
    Under the Influence The Sharing Economy: An Encore Presentation Jul 21, 2015 | 27:32Millennials have been conditioned by the Great Recession to shed the responsibility of ownership. They want the music, but not the CD. They want the ride, but not the car. That attitude has an enormous impact on marketers.
    Under the Influence - Selling The Moon - Part I: An Encore Presentation.Jul 14, 2015 | 27:32Under the Influence Selling The Moon - Part I: An Encore Presentation. Audio
    Under the Influence Selling The Moon - Part I: An Encore Presentation. Jul 14, 2015 | 27:32In Part 2 of 'Selling The Moon,' NASA continues to sell the moon landing as a technological marvel that will benefit Americans, advertisers jump on the bandwagon, tv networks brace for the big landing, and Neil Armstrong finally delivers on JFK’s promise.
    Under the Influence - Selling The Moon - Part I: An Encore PresentationJul 7, 2015 | 27:32Under the Influence Selling The Moon - Part I: An Encore Presentation Audio
    Under the Influence Selling The Moon - Part I: An Encore Presentation Jul 7, 2015 | 27:32This week, we present Part One of our “Selling The Moon” episode. The journey to the moon will be one of the most expensive endeavours in history, and NASA needed to constantly market the program to keep Americans interested and Congress signing cheques.
    Under the Influence - Controversy Advertising: An Encore PresentationJul 3, 2015 | 27:32Under the Influence Controversy Advertising: An Encore Presentation Audio
    Under the Influence Controversy Advertising: An Encore Presentation Jul 3, 2015 | 27:32This week, we tackle the topic of Controversy Advertising. The number one job of all advertising is to get attention, and many brands choose to use controversial advertising ideas to break through the clutter.
    Under the Influence - Geography As Branding: An Encore PresentationJun 27, 2015 | 27:31Under the Influence Geography As Branding: An Encore Presentation Audio
    Under the Influence Geography As Branding: An Encore Presentation Jun 27, 2015 | 27:31This week, an encore presentation of Geography As Branding. We'll explore the ways in which companies, and even entire industries, attach their brands to geographical points of origin as a way to differentiate themselves and assert superiority.
    Under the Influence - Geography As BrandingJun 27, 2015 | 1:32Under the Influence Geography As Branding Audio
    Under the Influence Geography As Branding Jun 27, 2015 | 1:32
    Under the Influence - Ask Terry 2015Jun 20, 2015 | 27:32Under the Influence Ask Terry 2015 Audio
    Under the Influence Ask Terry 2015 Jun 20, 2015 | 27:32This week is the final episode of our 10th season on CBC. To celebrate, we turn the show over to you. We'll be answering listener questions from how Terry got into advertising, to how he would advertise marijuana if it ever became legal.
    Under the Influence - Ask Terry 2015Jun 20, 2015 | 1:49Under the Influence Ask Terry 2015 Audio
    Under the Influence Ask Terry 2015 Jun 20, 2015 | 1:49
    Under the Influence - Selling Yourself: The Art of Personal BrandingJun 13, 2015 | 27:32Under the Influence Selling Yourself: The Art of Personal Branding Audio
    Under the Influence Selling Yourself: The Art of Personal Branding Jun 13, 2015 | 27:32This week, we take marketing lessons from big brands and apply them…to you.
    Under the Influence - Selling Yourself: The Art of Personal BrandingJun 10, 2015 | 1:30Under the Influence Selling Yourself: The Art of Personal Branding Audio
    Under the Influence Selling Yourself: The Art of Personal Branding Jun 10, 2015 | 1:30

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