Under the InfluenceGeography As BrandingFeb 28, 2015 | 27:32This week, we explore the ways in which many companies, and even entire industries, attach their brands to geographical points of origin as a way to differentiate themselves and assert superiority.
Under the InfluenceFor Your Consideration: The Hollywood Oscar Campaigns The Public Never SeesFeb 21, 2015 | 27:32The Academy Awards are coming up soon - and the wins and losses on that night change the fortunes of actors, directors and films. But what the public never sees is how movie studios - and some actors - campaign to win those Oscars.
Under the InfluenceSunny With A Chance of Mouse Traps: How Weather Affects MarketingFeb 13, 2015 | 27:32This week, we explore how the weather affects marketing. With 75 years of climate data cross-referenced with reams of shopping research, marketers can now use the weather to predict sales.
Under the InfluenceMarketing Hit SongsFeb 7, 2015 | 27:32Just in time for the Grammy Awards, we look at how hit songs are marketed. With music sales in decline, recording artists are turning to surprising and inventive marketing ideas to sell their albums.