Under the Influence | Jan 1, 2013 | 0:52

How do I listen to more episodes online?

Now Playing on CBC Radio Help Refresh

Live audio streams for phones and tablets: Radio One and CBC Music (Radio 2, Radio 3 and more)

CBC Radio One

Listen Live Ottawa change

CBC Radio 2

Listen Live Eastern change

CBC Radio 3

Listen Live Radio 3
Under the Influence - Tourism Marketing: An Encore PresentationJul 28, 2015 | 27:32Under the Influence Tourism Marketing: An Encore Presentation Audio
Under the Influence Tourism Marketing: An Encore Presentation Jul 28, 2015 | 27:32Every country and city competes for lucrative tourism dollars, and the resulting marketing is often highly creative. We’ll tell the story of a city that promised to keep secrets and a state that offered one tourist the job of a lifetime.
Under the Influence - The Sharing Economy: An Encore PresentationJul 21, 2015 | 27:32Under the Influence The Sharing Economy: An Encore Presentation Audio
Under the Influence The Sharing Economy: An Encore Presentation Jul 21, 2015 | 27:32Millennials have been conditioned by the Great Recession to shed the responsibility of ownership. They want the music, but not the CD. They want the ride, but not the car. That attitude has an enormous impact on marketers.
Under the Influence - Selling The Moon - Part I: An Encore Presentation.Jul 14, 2015 | 27:32Under the Influence Selling The Moon - Part I: An Encore Presentation. Audio
Under the Influence Selling The Moon - Part I: An Encore Presentation. Jul 14, 2015 | 27:32In Part 2 of 'Selling The Moon,' NASA continues to sell the moon landing as a technological marvel that will benefit Americans, advertisers jump on the bandwagon, tv networks brace for the big landing, and Neil Armstrong finally delivers on JFK’s promise.
Under the Influence - Selling The Moon - Part I: An Encore PresentationJul 7, 2015 | 27:32Under the Influence Selling The Moon - Part I: An Encore Presentation Audio
Under the Influence Selling The Moon - Part I: An Encore Presentation Jul 7, 2015 | 27:32This week, we present Part One of our “Selling The Moon” episode. The journey to the moon will be one of the most expensive endeavours in history, and NASA needed to constantly market the program to keep Americans interested and Congress signing cheques.
Under the Influence - Controversy Advertising: An Encore PresentationJul 3, 2015 | 27:32Under the Influence Controversy Advertising: An Encore Presentation Audio
Under the Influence Controversy Advertising: An Encore Presentation Jul 3, 2015 | 27:32This week, we tackle the topic of Controversy Advertising. The number one job of all advertising is to get attention, and many brands choose to use controversial advertising ideas to break through the clutter.
Under the Influence - Geography As Branding: An Encore PresentationJun 27, 2015 | 27:31Under the Influence Geography As Branding: An Encore Presentation Audio
Under the Influence Geography As Branding: An Encore Presentation Jun 27, 2015 | 27:31This week, an encore presentation of Geography As Branding. We'll explore the ways in which companies, and even entire industries, attach their brands to geographical points of origin as a way to differentiate themselves and assert superiority.
Under the Influence - Geography As BrandingJun 27, 2015 | 1:32Under the Influence Geography As Branding Audio
Under the Influence Geography As Branding Jun 27, 2015 | 1:32
Under the Influence - Ask Terry 2015Jun 20, 2015 | 27:32Under the Influence Ask Terry 2015 Audio
Under the Influence Ask Terry 2015 Jun 20, 2015 | 27:32This week is the final episode of our 10th season on CBC. To celebrate, we turn the show over to you. We'll be answering listener questions from how Terry got into advertising, to how he would advertise marijuana if it ever became legal.
Under the Influence - Ask Terry 2015Jun 20, 2015 | 1:49Under the Influence Ask Terry 2015 Audio
Under the Influence Ask Terry 2015 Jun 20, 2015 | 1:49
Under the Influence - Selling Yourself: The Art of Personal BrandingJun 13, 2015 | 27:32Under the Influence Selling Yourself: The Art of Personal Branding Audio
Under the Influence Selling Yourself: The Art of Personal Branding Jun 13, 2015 | 27:32This week, we take marketing lessons from big brands and apply them…to you.
Under the Influence - Selling Yourself: The Art of Personal BrandingJun 10, 2015 | 1:30Under the Influence Selling Yourself: The Art of Personal Branding Audio
Under the Influence Selling Yourself: The Art of Personal Branding Jun 10, 2015 | 1:30
Under the Influence - Toronto Symphony OrchestraJun 10, 2015 | 1:02Under the Influence Toronto Symphony Orchestra Audio
Under the Influence Toronto Symphony Orchestra Jun 10, 2015 | 1:02
Under the Influence - Bob's BudJun 10, 2015 | 0:32Under the Influence Bob's Bud Audio
Under the Influence Bob's Bud Jun 10, 2015 | 0:32
Under the Influence - Brand Envy 2015: An Encore PresentationJun 6, 2015 | 27:32Under the Influence Brand Envy 2015: An Encore Presentation Audio
Under the Influence Brand Envy 2015: An Encore Presentation Jun 6, 2015 | 27:32This week, it’s Terry's annual look at his favourite brands. They may not be the coolest brands, or the newest or the biggest - they are just fascinating studies in marketing.
Under the Influence - Brand Envy 2015Jun 1, 2015 | 1:37Under the Influence Brand Envy 2015 Audio
Under the Influence Brand Envy 2015 Jun 1, 2015 | 1:37

1 of 3