Under the InfluenceThe Marketing Innovations EpisodeMar 28, 2015 | 27:32This episode takes a look at the most recent and interesting marketing innovations from around the world. From an edible pizza box, to personal climate controls for airplane seats, to rain that smells like brands - the latest innovations are unbelievable.
Under the InfluenceNudge: The Persuasive Power of WhispersMar 20, 2015 | 27:32This week, an encore broadcast of Nudge: The Persuasive Power of Whispers. Schools, marketers and even governments are now using small nudges to gently steer people toward making positive decisions. Nudges are almost invisible, and often controversial.
Under the InfluenceGiftvertisingMar 14, 2015 | 27:32This week, we look at one of the newest trends in marketing called Giftvertising. Marketers surprise their customers with elaborate free gifts, film their reactions and put the resulting video on YouTube hoping it will go viral.
Under the InfluenceThe Sharing EconomyMar 6, 2015 | 27:32Millennials want the music, but not the CD. They want the ride, but not the car. That attitude has an enormous impact on marketers, as the biggest consumer demographic in history would rather share than buy.