Feb 7, 2015 | 27:32Under the Influence Marketing Hit Songs Audio
Under the Influence Marketing Hit Songs Feb 7, 2015 | 27:32Just in time for the Grammy Awards, we look at how hit songs are marketed. With music sales in decline, recording artists are turning to surprising and inventive marketing ideas to sell their albums.
Jan 31, 2015 | 27:32Under the Influence Selling The Moon - Part II Audio
Under the Influence Selling The Moon - Part II Jan 31, 2015 | 27:32In Part Two of “Selling The Moon,” NASA continues to sell the moon landing as a technological marvel, advertisers jump on the bandwagon, television networks brace for the big landing, and Neil Armstrong finally delivers on JFK’s promise.