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Under the Influence - For Your Consideration: The Hollywood Oscar Campaigns The Public Never SeesFeb 21, 2015 | 27:32Under the Influence For Your Consideration: The Hollywood Oscar Campaigns The Public Never Sees Audio
Under the Influence For Your Consideration: The Hollywood Oscar Campaigns The Public Never Sees Feb 21, 2015 | 27:32The Academy Awards are coming up soon - and the wins and losses on that night change the fortunes of actors, directors and films. But what the public never sees is how movie studios - and some actors - campaign to win those Oscars.
Under the Influence - Sunny With A Chance of Mouse Traps: How Weather Affects MarketingFeb 13, 2015 | 27:32Under the Influence Sunny With A Chance of Mouse Traps: How Weather Affects Marketing Audio
Under the Influence Sunny With A Chance of Mouse Traps: How Weather Affects Marketing Feb 13, 2015 | 27:32This week, we explore how the weather affects marketing. With 75 years of climate data cross-referenced with reams of shopping research, marketers can now use the weather to predict sales.
Under the Influence - Marketing Hit SongsFeb 7, 2015 | 27:32Under the Influence Marketing Hit Songs Audio
Under the Influence Marketing Hit Songs Feb 7, 2015 | 27:32Just in time for the Grammy Awards, we look at how hit songs are marketed. With music sales in decline, recording artists are turning to surprising and inventive marketing ideas to sell their albums.
Under the Influence - Selling The Moon - Part IIJan 31, 2015 | 27:32Under the Influence Selling The Moon - Part II Audio
Under the Influence Selling The Moon - Part II Jan 31, 2015 | 27:32In Part Two of “Selling The Moon,” NASA continues to sell the moon landing as a technological marvel, advertisers jump on the bandwagon, television networks brace for the big landing, and Neil Armstrong finally delivers on JFK’s promise.
Under the Influence - How do I listen to more episodes online?Jan 1, 2013 | 0:52Under the Influence How do I listen to more episodes online? Audio
Under the Influence How do I listen to more episodes online? Jan 1, 2013 | 0:52

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