Under the Influence | Feb 16, 2013 | 27:33

Colour Schemes: How Colours Make Us Buy

In the world of marketing, the use of colour is a studied science. Colours play a bigger role in your purchasing decisions than you may think, because colours have a secret language. A colour can make you feel a certain way about a company, or it can trigger a specific desire. A simple change in colours can affect the sales of a product immediately, or a certain colour can make us seem more desirable to the opposite sex. Colours can even encourage us to spend money - or even gamble.

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