Under the Influence | Jan 26, 2013 | 27:33

Radio Is Dead. Long Live Radio.

Many advertisers think radio is yesterday's medium, but judging by the work being done today, the opposite is true. We'll tell the story of a German music school that used radio to recruit top music students by making their email address invisible to all but those with perfect pitch, how an entire country's radio stations switched formats one morning to sell a chocolate bar and how the country of Columbia used radio to send a coded message of hope out to kidnapped soldiers.

Now Playing on CBC Radio Help Refresh

CBC Radio One

Listen Live Ottawa change

CBC Radio 2

Listen Live Eastern change

CBC Radio 3

Listen Live Radio 3
Under the Influence - How do I listen to more episodes online?Jan 1, 2013 | 0:52Under the Influence How do I listen to more episodes online? Audio
Under the Influence How do I listen to more episodes online? Jan 1, 2013 | 0:52

1 of 1