Mar 14, 2015 | 27:32Under the Influence Giftvertising Audio
Under the Influence Giftvertising Mar 14, 2015 | 27:32This week, we look at one of the newest trends in marketing called Giftvertising. Marketers surprise their customers with elaborate free gifts, film their reactions and put the resulting video on YouTube hoping it will go viral.
Mar 6, 2015 | 27:32Under the Influence The Sharing Economy Audio
Under the Influence The Sharing Economy Mar 6, 2015 | 27:32Millennials want the music, but not the CD. They want the ride, but not the car. That attitude has an enormous impact on marketers, as the biggest consumer demographic in history would rather share than buy.