Jun 20, 2015 | 27:32Under the Influence Ask Terry 2015 Audio
Under the Influence Ask Terry 2015 Jun 20, 2015 | 27:32This week is the final episode of our 10th season on CBC. To celebrate, we turn the show over to you. We'll be answering listener questions from how Terry got into advertising, to how he would advertise marijuana if it ever became legal.
May 30, 2015 | 27:32Under the Influence The Internet of (Marketing) Things Audio
Under the Influence The Internet of (Marketing) Things May 30, 2015 | 27:32This week, we look at the impact of the Internet of Things on the world of marketing. Soon, most of the devices in our lives will be given a digital voice. We’ll look at the fine line between convenience and intrusion and why marketers are loving it.
Mar 14, 2015 | 27:32Under the Influence Giftvertising Audio
Under the Influence Giftvertising Mar 14, 2015 | 27:32This week, we look at one of the newest trends in marketing called Giftvertising. Marketers surprise their customers with elaborate free gifts, film their reactions and put the resulting video on YouTube hoping it will go viral.
Apr 3, 2015 | 27:32Under the Influence Limited Edition Brands Audio
Under the Influence Limited Edition Brands Apr 3, 2015 | 27:32Many marketers release special-edition products of their mainstream brands. It may be a special limited-time flavour, or colour, or it may be a kooky version of their usual product. Some work, some don’t - it’s an interesting marketing strategy.
Mar 28, 2015 | 27:32Under the Influence The Marketing Innovations Episode Audio
Under the Influence The Marketing Innovations Episode Mar 28, 2015 | 27:32This episode takes a look at the most recent and interesting marketing innovations from around the world. From an edible pizza box, to personal climate controls for airplane seats, to rain that smells like brands - the latest innovations are unbelievable.