May 30, 2015 | 27:32Under the Influence The Internet of (Marketing) Things Audio
Under the Influence The Internet of (Marketing) Things May 30, 2015 | 27:32This week, we look at the impact of the Internet of Things on the world of marketing. Soon, most of the devices in our lives will be given a digital voice. We’ll look at the fine line between convenience and intrusion and why marketers are loving it.
Jun 20, 2015 | 27:32Under the Influence Ask Terry 2015 Audio
Under the Influence Ask Terry 2015 Jun 20, 2015 | 27:32This week is the final episode of our 10th season on CBC. To celebrate, we turn the show over to you. We'll be answering listener questions from how Terry got into advertising, to how he would advertise marijuana if it ever became legal.
Mar 14, 2015 | 27:32Under the Influence Giftvertising Audio
Under the Influence Giftvertising Mar 14, 2015 | 27:32This week, we look at one of the newest trends in marketing called Giftvertising. Marketers surprise their customers with elaborate free gifts, film their reactions and put the resulting video on YouTube hoping it will go viral.
Mar 6, 2015 | 27:32Under the Influence The Sharing Economy Audio
Under the Influence The Sharing Economy Mar 6, 2015 | 27:32Millennials want the music, but not the CD. They want the ride, but not the car. That attitude has an enormous impact on marketers, as the biggest consumer demographic in history would rather share than buy.