Apr 18, 2014 | 27:32Under the Influence Brand Envy Audio
Under the Influence Brand Envy Apr 18, 2014 | 27:32This week on Under The Influence, it's Terry O'Reilly's annual episode where he features four brands he admires. It might be because the brand broke new ground, or has managed to stay #1, or just because it has been a part of our lives for so long.
Apr 11, 2014 | 27:32Under the Influence Terry's Bookshelf Audio
Under the Influence Terry's Bookshelf Apr 11, 2014 | 27:32This week we air our annual book show. The research for Under The Influence requires a lot of reading, and listeners always ask for more information on the books we mention. So we take this opportunity to talk about the research books and tell stories.
Apr 4, 2014 | 27:32Under the Influence Elevator Pitches Audio
Under the Influence Elevator Pitches Apr 4, 2014 | 27:32This episode is about the art of the elevator pitch. We'll talk about some of the best elevator pitches ever used, from the world of business, books and movies - and we'll talk about why elevator pitches make marketing campaigns better.
Feb 14, 2014 | 29:02Under the Influence Ambush Marketing Audio
Under the Influence Ambush Marketing Feb 14, 2014 | 29:02This week, we explore Ambush Marketing - a tactic used by a brand to either connect itself to an event like the Olympics without paying sponsorship fees or launch an attack on another brand to gain attention.