Jan 24, 2015 | 27:32Under the Influence Selling The Moon - Part I Audio
Under the Influence Selling The Moon - Part I Jan 24, 2015 | 27:32This week, Part I of our “Selling The Moon” episode. The journey to the moon will be one of the most expensive endeavours in history, and NASA needed to constantly market the program to keep Americans interested, and Congress signing the cheques.
Jan 9, 2015 | 27:32Under the Influence Controversy Advertising Audio
Under the Influence Controversy Advertising Jan 9, 2015 | 27:32This week, we tackle the topic of Controversy Advertising. The number one job of all advertising is to get attention, and many brands choose to use controversial advertising ideas to break through the clutter.