Jan 24, 2015 | 27:32Under the Influence Selling The Moon - Part I Audio
Under the Influence Selling The Moon - Part I Jan 24, 2015 | 27:32This week, Part I of our “Selling The Moon” episode. The journey to the moon will be one of the most expensive endeavours in history, and NASA needed to constantly market the program to keep Americans interested, and Congress signing the cheques.
Jan 9, 2015 | 27:32Under the Influence Controversy Advertising Audio
Under the Influence Controversy Advertising Jan 9, 2015 | 27:32This week, we tackle the topic of Controversy Advertising. The number one job of all advertising is to get attention, and many brands choose to use controversial advertising ideas to break through the clutter.
Jan 2, 2015 | 27:32Under the Influence Strange Brands Audio
Under the Influence Strange Brands Jan 2, 2015 | 27:32This week, we look at some of the strangest brands that exist in the world. Some are the result of odd licensing deals, others are the result of unusual marketing opportunities - like a Burger King body spray.