The Current | Jan 29, 2013 | 27:29

The rise of E-cigarettes: Helping to quit or encouraging to smoke?

We haven't seen cigarette ads on tv for decades. Now the E-cigarette is out there and on the air. It doesn't burn tobacco, it lasts as long as two packs, it doesn't smell. Proponents say the Electronic Cigarette can help smokers quit. Opponents say the vapour is untested, the devices unregulated. The one thing not in debate is just how lucrative this product is.

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