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Mainstreet PEI | Feb 25, 2013 | 5:03

Richard Raiswell - Branding PEI

Lately the PEI headlines that have gone viral in the news have to do with Senator Mike Duffy's place of residency and the discovery of many seals killed on one of our beaches. Not exactly the kind of images that draw tourists or say the Gentle Island or Come Play on My Island. Our political columnist has been thinking about the new opportunity to brand PEI and Richard Raiswell sees an opportunity.

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