PITCH GUIDE

Let us help you craft a pitch.

Please read through this section thoroughly to ensure your submission is focused, clear and strong.

What are we looking for?

High quality and distinctive content that complements what CBC Radio One already offers. Fresh voices and diverse perspectives

Focused and strategic pitches that know the audiences they’re targeting, and will draw in new listeners

We’re open to different formats: radio show (multi-episode series), radio/audio specials, podcasts (multi-episode or stand alone) or a larger multi-platform project. Think about the “legs” of your idea and what might be the best fit.

Pitches that add to what we already offer. Identify a gap in content and propose to fill it!

Here’s a sampling of some topics we’re interested in:

  • Work
  • Pop Culture/Trends
  • Crime/Justice
  • Sports
  • Personal Finance
  • Business
  • Art/Design
  • Sex/Love
  • Storytelling
  • Technology
  • Food
  • Consumer

What is the difference between a radio program and a podcast?

That’s a good question, with a relatively unclear answer. Here’s a look at the defining properties of both:

PODCASTS….

… are digital audio files that can be downloaded to a computer or mobile device for a customized listening experience (ie. it’s basically an audio program that you can get off the internet, so you can listen anytime you want).

… have “feeds” that users subscribe to so each new podcast episode can be delivered to the subscriber whenever it’s released. Podcast apps and other digital audio aggregators (iTunes, Stitcher, etc.) are very common services for this.

… have formats that are usually more free form. Episodes don’t have to be a specific length, or follow a specific format. This means that podcasts can be less formal and more conversational than a typical radio show.

... are ‘suspended in time’, meaning that a podcast produced a year ago can still make for good and relevant listening today.


RADIO PROGRAMS...

... are ‘appointment listening’. That is, they air on a radio frequency at a specific time on a specific day, and radio programs are scheduled in a ‘flow’ of programming during specific times of the day, and with specific audiences in mind.

… follow a specific format and a specific time each day or week.

… usually appeal to a broad range of people who might be tuning in on any given day. The show’s following is less niche, and more populist.

… take place in real time, so conversation can be timely and revolve around what’s happening currently. It also means that radio shows can be more interactive with listeners.


Not sure if your idea is a radio show or a podcast?

Just use the criteria as best you can to help you decide how to pitch it, but don’t worry, part of our job is to figure that out with you, and it can change during the development process.

 

If you have further questions, please consult our FAQ guide.