The Persuasion Machine of Silicon Valley reveals how Silicon Valley's mission to connect the world is disrupting democracy, helping to plunge us into an age of political turbulence. Many of the leaders of technology companies were dismayed when Donald Trump won the American presidency, but did they actually help him to win?

With the first interview ever of a key insider from the Trump campaign's digital operation, The Persuasion Machine of Silicon Valley reveals the role played by social media and Facebook's vital role in getting Trump into the White House. We find out how Facebook's vast power to persuade was first built for advertisers, combining data about our internet use and psychological insights into how we think.

A leading psychologist shows how Facebook's hoard of data about us can be used to predict our personalities and other psychological traits. Exploring the emotional mechanisms that supercharge the spread of fake news on social media, we see how Silicon Valley's persuasion machine is now being exploited by political forces of all kinds.

Credits (Click to expand)

Presented by

JAMIE BARTLETT

With thanks

James Cotter

AND COTTEROFFICES.COM

Archive

AP Archive/ ABC News

Getty Images

Pond 5

Academic Consultants for The Open University

DR PETER BLOOM

DR NEIL SMITH

Archive Researcher

REBECCA FORSEY

STUART ROBERTSON

Online Editor Colourist

DOMINIC MCMAHON

Dubbing Mixer

ANDREW SEARS

Development Team

EMILIE HARLEY

CLARE HIX

Production Team

GABRIELLE WAKEFIELD

HARRY BARKER

Production Coordinators

KERIANNA EMBLETON

LUCY ATKINSON

Production Managers

MARGARET HULSE

SUSAN CRIGHTON

Unit Manager

REBECCA LAVENDER

Researcher

AMMAR EBRAHIM

Assistant Producer

JAMIE HAMILTON

Producer

JAMIE GRAYSON

Additional Camera

SEBASTIEN RABAS

Film Editors

AYANDELE ALEX PASCALL

FRANCIS ROBERTSON

MARIA VALENTE

Commissioning Editor

JOANNA CARR

Executive Producer

MIKE RADFORD

Series Producer

TRISTAN QUINN

Filmed, Directed and Produced by

JACK RAMPLING

A BBC Open University Partnership

BBC Current Affairs Production London

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