Your new site will be rolled out in three phases with first phase launching in 2012.

What do you mean rolling out? Why not push the whole site at once? Well, there's a bit of method to this madness. The first reason is because we want to introduce the design slowly. That way it won't be too much of a shock to our audience (your preschooler).

Another reason is to give us more time to do user-testing which is soooo important when making websites for children.

But the main reason is because we're also simultaneously designing and building several activities for the AR Project.

What can I say? It's a bit of zoo in here...