The Rainbow Effect
You may have noticed that Over the Rainbow was a little different from your average TV show, specifically when it came to the interactive side of things.
There was so much involved in putting on this TV show, much more than what could be jammed into an hour and a half of TV each week. We made a collective effort to give you guys something to see, read, watch and do every day of the week.
And some of these elements were actually really ground-breaking.
If you played along with the app you'll know what we're talking about. The magic crystal ball, our virtual applause meter, allowed you all to directly influence what was happening on television, in real-time. This was a first in Canadian television and it happened across all time zones.
Also, you may have noticed that the app, and the website, was actually a game; completing challenges, earning votes, casting votes and ultimately choosing a Dorothy.
Fun fact: Did you know that over 1 million challenges were completed by Over the Rainbow fans?
Because you were so good at completing the challenges, we decided to up the ante. We introduced Happy Hour on Fridays, wherein you could earn ten extra votes in a special one-hour only challenge. And then there was the Ultimate Challenge, where we asked you to show your Dorothy-love around your communities for a chance to win an extra 500 votes.
The end result was over 6,600 photo submissions, ranging from wildly creative to totally hilarious - and the sheer amount of people who took part far exceeded our expectations. It was a late night for our Munchkin who had to do all the counting, and we were truly in awe at the lengths that you went to.
It was also a priority for us to make the content of the Over the Rainbow website stand up to the quality of the show. We wanted to make it entertaining, but more importantly, we wanted you to have another avenue to get to know our Dorothys better.
Fun fact: Over the Rainbow was one of the most successful online shows in the CBC's history, with 5 million page views since our website launched in September.
In Behind The Curtain, the aim was to let you see some of what goes into making a show like Over the Rainbow, all that fun stuff that we didn't have time to air during the live broadcast. We shot and produced eight segments, amounting to 50 minutes of exclusive behind-the-scenes footage - the length of a TV documentary, and entirely online.
In the Dorothy Diaries, we wanted to offer a glimpse into the day-to-day lives of our contestants, and to give them a chance to be creative. Armed with their little red Nikon 1's, our Dorothys shot photos, videos and wrote about their experiences on the show from week to week, offering a completely unique perspective from inside the Rainbow.
Fun fact: Using their Nikon 1's our Dorothys took almost 2,000 photographs of their time in Oz.
We also produced over 50 blogs, amounting to just under 25,000 words, which included everything from episode summaries and announcements to interviews with some of the show's creative team.
But none of this could have worked without you. The fans. You made the show a success, you chose an amazing Dorothy, and for that, we want to say THANK YOU.
We also value your feedback and would love to hear from you on what you liked and what you thought we could have done better. Comment below and let us know!