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The branding of cottage country

IMG-20120508-00244.jpg Elliot Lake has become known as the place where a mall roof tragically collased. But the uranium mining town turned retirement community is reinventing itself again as a cottage destination...this thanks to a deal to buy crown land from the province. Listen audio (runs 5:07)

Elliot Lake isn't the only place that is re-branding. Producer Erik White takes us through the world of cottage branding: Listen audio (runs 6:54)