The branding of cottage country

Elliot Lake has become known as the place where a mall roof tragically collased. But the uranium mining town turned retirement community is reinventing itself again as a cottage destination...this thanks to a deal to buy crown land from the province. Listen (runs 5:07)

Elliot Lake isn't the only place that is re-branding. Producer Erik White takes us through the world of cottage branding: Listen (runs 6:54)