For months now we've been seeing a steady stream of tv ads hooked to the Olympics. Most are designed to trigger tears of athletic joy and/or spark the waving of Canadian flags (preferably while drinking Coke from of a Petro Canada glass).
The expensive business of Olympic broadcast rights
- February 6, 2010 4:11 PM
- By Greg Rasmussen
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About the Author
- Greg Rasmussen Greg Rasmussen has been a national reporter for CBC news for more than 10 years. He's worked as a program host, writer and producer for CBC since 1991. Greg has also done a number of foreign assignments, reporting from London, Washington, Israel and other locations around the world.
Recent Entries
- The expensive business of Olympic broadcast rights
- For months now we've been seeing a steady stream of tv ads hooked to the Olympics. Most are designed to trigger tears of athletic joy and/or spark the waving of Canadian flags (preferably while drinking Coke from of a Petro... Continue reading this post
