Vancouver Now - FEBRUARY 12 to 28, VANCOUVER, BRITISH COLUMBIA

Samsung performance: A lack of sensitivity

Those Russian figures skaters who dressed up in costumes modeled on Australian aborigines have apparently done away with the outfits that caused native people the world over offense.     
But it seems the lesson of all that was lost on the folks from Samsung.
Those Russian figures skaters who dressed up in costumes modeled on Australian aborigines have apparently done away with the outfits that caused native people the world over offense.
    
But it seems the lesson of all that was lost on the folks from Samsung.
    
You'll recall the Russian pair of Oxana Domina and Maxim Shabalin used brown body-paint and loin cloths for their routine at the recent European championships.

That routine was widely criticized,  largely because it appears the dancers got their ideas about aboriginal dance from Wikipedia, rather than consulting with those who really know.
    
The response from Tewanee Joseph,  CEO of the Four Hosts Firsts Nations for the Vancouver games, was to invite the pair to see "real" aboriginal culture at his group's pavilion near the CBC here.
    
samsungsensitivity.jpgSo, now to Samsung. Yesterday,  the Korean electronics and wireless  giant opened its flashy pavilion near False Creek.
    
In the front row of distinguished guests was none other than Tewanee Joseph and what he saw must have made his eyes pop.
    
Six female dancers - none of them First Nations - all wearing skin-tight body suits and very low cut tops .. writhed and gyrated around "traditional aboriginal talking sticks".
     
To the casual observer it looked more like pole dancing, and judging by the gasps in the crowd many others thought so too.
     
Technically,  they were all excellent dancers, but in terms of showing deference to First Nations culture something was definitely off.
     
The lead dancer told me later she choreographed the whole thing herself,  but just like the Russian figure skaters she didn't talk to anyone with a background in First Nations
dance or performance.
      
You have to think someone at Samsung could, at the very least, have read the headlines and clued in to the sensitivities of using aboriginal symbols and music.
      
Next time I see Tewanee Joseph,  I'll get his reaction.
      
When the writhing was over he ducked out faster than you can shake a talking stick.

 

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