Recently tagged social media
Empire Avenue makes its move
Empire Avenue is one of the best-known streets in St. John’s, and for some people of a certain vintage, it was the de facto border of the city limit. (It’s not like ancient maps had Here Be Dragons on the other side, but you get the picture. It’s an old, old street.)
Empire Avenue, the name, has been appropriated by a group of business-savvy St. John’s expats who have built a social media network that is really taking off online.
Empireavenue.com is something like a virtual stock market. You buy shares in other members, based on what you think they’re worth. You earn income based on your activity in places like Twitter, Facebook or Flickr. You can also find a whole new range of contacts by sifting through people based on where they are, what they do and what they like.
Last week, while I was backfilling Ted Blades at On The Go, I caught up with Duleepa Wijayawardhana, one of the folks behind Empire Avenue. You can listen to our conversation below.
Meanwhile, dozens of local folks - and thousands of people around the world - are signing up. Check it out and see what you think.
Tags: Empire Avenue, St. John's, social media
Allan Hawco chooses NL. Do you?
If you’re on Facebook, you may have noticed a campaign called I Choose NL. It seems simple enough: participants are asked to give their name, and an explanation about why they like Newfoundland and Labrador.
As I understand it, it’s a social media campaign carried out by M5, one of the more seasoned communications and marketing in St. John’s. One part of the campaign is self-evident: to promote a patriotic kind of feeling among people in the province (and, perhaps, those living away who are still quite fond of it). The campaign also seems to be about social media itself, of how we connect to each other through various tools that didn’t even exist several years ago.
And yes, that’s Allan Hawco of Republic of Doyle fame. This picture was posted Sunday to the show’s very popular Facebook page, and generated scores and scores of comments among fans.
Social media in action there, folks! Want to chip in? Have at it.
