Selfie Police fine selfie-takers $1 per selfie to fund charity. Payment is voluntary. (Shuttershock)
For every filtered, duck-faced, front-facing camera snap, you might have to fork up a buck.
The "Selfie Police," started by Brigham Young University students Chas Barton and Dustin Locke, want to "turn vanity into charity," their website says.
Born out of a 24-hour creativity competition, the initiative is not seeking to selfie-shame, but transform selfishness into charity, according to the Bulletin.
"When we first came up with the idea we were trying to think of how to engage our generation in giving," said co-creator Chas Barton. "It's tricky because we're such a selfish generation, so the question we asked was not how do we make our generation charitable, but how do we turn selfishness into charity."
According to the website, 100 per cent of "fines" raked in by the #selfiepolice go to Vittana, a not-for-profit that allows donors to provide student loans in developing countries.
Since their launch last week, the Selfie Police have received $1,400.
"We want to engage our generation in helping other kids our age dealing with the same sorts of issues, trying to go to college and school, but who just don't have the same opportunities we do," Barton told the Bulletin.
Selfie-snappers get fined $1 on charges of "self-obsession," the website says. (Payment is voluntary.) Perpetrators are invited to join the force and call out selfie-takers by tagging their photos with #selfiepolice or selfiepolice.org on Twitter, Facebook and Instagram.
On their website, the Selfie Police highlight top offending celebrities on a "most wanted" list that includes Jimmy Fallon, Rihanna and Kim Kardashian.
"These are people who have countless amounts of backdated selfie dollars, so that's going to be a lot of fun," Barton told the Bulletin.
What do you think of the Selfie Police? Would you pay the "fine?"
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