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Will BlackBerry 10 turn things around for the company?

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UPDATE: As the BlackBerry 10 devices were released, Research In Motion announced it would change the company's name to, simply, BlackBerry.

Original post:

Wednesday is the big day for Research In Motion: BlackBerry 10 day. The new line of smartphones has the potential to get the Canadian company back into competition in the market it created in the early 2000s. 

 Can BlackBerry's Z10 and Q10 save the company? (Peter Nowak/CBC)RIM's market share and its stock price have been on a steady decline since 2008, shortly after Apple launched the iPhone.  

BlackBerry now has less than five per cent of the North American smartphone market share, floundering behind the iPhone and slick devices by Samsung, LG and Motorola powered by Google's Android operating system. 

RIM is hoping the new BlackBerry 10 phones, with features like BlackBerry Balance, which will allow one device to switch between work and personal user accounts, can make BlackBerrys cool again. 

Do you think that RIM can turn its fortunes around? Could the BB10 phones bring BlackBerry back from the brink? Let us know what you think.




(This survey is not scientific. Results are based on readers' responses.)

Tags: Business, Canada, money, POV, Technology

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