Inside Politics

PM's '24 Seven' videos prompt more opposition questions

He may not be able to claim smash hit status on Youtube just yet but the prime minister's web video series "24 Seven" definitely seems to have piqued the curiosity of his political competitors.

Earlier this year, New Democrat MP Guy Caron filed a written query for the details of the production team behind the weekly video montage.

Last week, the government tabled its response, which revealed that an average of three senior staffers are involved in the process, including the director of special projects, a "senior multimedia monitoring analyst" and a project coordinator.

Although the PM's office was apparently unable to provide the requested cost breakdown, they did release preliminary viewership numbers for the PM's weekly video outing, which dropped from a series premiere high of just over 24,000 clicks for the English premiere, to an average of 15,000 for subsequent episodes, with fewer than 4,000 tuning in for a "24 Seven exclusive" featuring his "reflections from the Middle East."

(A quick check of the PM's Youtube channel suggests those numbers have been on a downward slide since the initial flurry of media coverage of the outreach initiative, although it's worth noting that it appears those numbers don't include those who tune in via the mobile JWPlayer.)

Meanwhile, a trio of Liberals are still waiting for answers to more recently submitted 24 Seven-related questions.

Beausejour MP Dominic LeBlanc wants to know what, if any, content has been licensed from "external providers," and at what cost, as well as the details of any related contracts. 

Meanwhile newly elected Toronto Centre MP Chrystia Freeland has requested more information on what, if any, "reports, notes, memoranda or other documents" have been prepared on any specific videos, or the initiative itself.

Finally, John McKay has asked for a breakdown of the full budget for "creating, producing and hosting" the videos, by department, program and sub-program activity, and labour cost.

Under the Standing Orders, the government has 45 days to respond, which means the next batch of replies will likely be filed in early May.

In the meantime, here's the full response to Caron's question:  

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