Our Chief Correspondent Peter Mansbridge wasn't on the set as host of The National last night. Instead he was a few blocks away, being inducted into the Canadian News Hall of Fame. At last night's event, he gave a speech showcasing many of the attributes that his colleagues appreciate every day. But the heart of his remarks were about the future of the CBC.
CBC News has recognized the importance of Facebook and other social media platforms and has built the largest social following of any news organization in the country.
However, CBC News cannot always control what happens to our journalism when it is shared by a social audience.
CBC News, our approach to election campaigns the past few years has included paying special attention to voter engagement.
It's not our job to push Canadians toward one position or another. We want only to inform Canadians so they can draw their own conclusions
Today, CBC/Radio-Canada asked Facebook and YouTube to take down a political ad that not only uses CBC's news footage but also re-edits it. When a TV clip of an interview of a party leader, shows up in another party's advertising edited in a way that shifts the context of the facts, this may cause viewer confusion and even suspicion about our journalism, and the intentions of journalists. It can damage our credibility, independence and integrity as neutral participants.
While we welcome discussions and debate about our coverage, this morning's blog post by Sean Craig on Canadaland about a story from two years ago is based on several misrepresentations. It is misleading and is ultimately damaging to us as a news organization. Despite reaching out to us over the weekend for a response, Mr. Craig deliberately made false assumptions and left out important facts.
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