Robin Thicke: Riding a wave of ick straight to the top of the charts?
Little more than a week ago, Robin Thicke dropped the video for Get Her Back, the first single from his latest album Paula: a 14-track post-breakup confessional inspired by — and seemingly aimed at winning back — his estranged wife, actress Paula Patton.
But, instead of luring his wife back into his arms, the 37-year-old singer seems bent on alienating swaths of potential fans. As in women and...people. Or perhaps he is simply capitalizing on creepy.
It was this time last year when Thicke's "kind of rapey" Blurred Lines was blowing up the charts and triggering a deluge of discussion about his apparent trivialization of non-consensual sex.
The publicity, no doubt, helped fuel interest in the American-Canadian crooner, who later went on to receive a Grammy nomination for his efforts (and that onstage grinding from Miley Cyrus, but I digress.)
If you frowned on THAT behaviour, check out Thicke's latest video (above) and prepare to drop your jaw.
Like Blurred Lines, the questionable commentary in Get Her Back might slip past your ears on first listen. But after watching the accompanying video, there is no mistaking its suggestion of violence as a last-ditch romantic gesture.
"Can I come and see you?" the onscreen text pleads, while Thicke mimes blowing his brains out.
If threats of suicide weren't enough, the singer's promotional campaign has also been heavy on grovelling, including issuing a public apology to Patton on Sunday's BET Awards and dropping to his knees on last night's Jimmy Kimmel Live!
It's not clear how this brand of wooing (read: intimidation and public humiliation) is working for him.
In an interview with New York radio station Hot 97 on Tuesday, Thicke revealed he hadn't seen Paula for four and a half months, and that he's pretty sure his message isn't being received.
"I don't think she wants to hear it right now" he admitted. "I can't speak for her, but I think space is an important part of any healing process."
As for Thicke, his ego is likely still healing from the very public digital smack down he received earlier this week when VH1 sponsored a Twitter Q&A with the star (using the #AskRobinThicke hashtag).
On a scale of R. Kelly to Phil Spector how do you intend to "Get Her Back"? #askrobinthicke— Mallory O'Connor (@malibuuu93) July 1, 2014
Robin Thicke is complaining about his abuse? Well, I'm sorry but by creating the #askrobinthicke hashtag, he was asking for it.— Shini (@1Meta_narrative) July 2, 2014
So, what do you think? Is Robin Thicke using sleaziness to sell his wares? Is his campaign to win back his wife real? Or is it just really gross?
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